What is a Wordmark?
A logotype, wordmark, or lettermark is a logo composed of one or more words. It is often used to represent a brand or company name. It can be either entirely graphical or include the company initials.
More About Wordmarks
Logotypes are particularly common in the corporate world because they convey a sense of professional legitimacy and authority. Many major corporations have iconic wordmarks that are recognized worldwide, such as Coca-Cola and IBM.
While logos can be purely graphic images, most logos also make use of typography. Often, the word(s) that make up a logotype will be set in a custom typeface that has been specifically designed for the company or brand. This design helps create a unique visual identity that can be easily recognizable.
There are different types of wordmarks, depending on how they are designed. Popular varieties include monograms and combi-marks.