What is a Brandmark?
A brandmark is a key aspect of a brand’s image. It is a distinct visual element that helps convey a company’s message. Moreover, it is a way for users to immediately recognize a brand.
More About Brandmarks
Brandmarks, part of a larger brand style guide, can be a combination of symbols, images, and designs, and are a way for your company to portray its values.
Brandmarks are similar to logos. However, a brandmark is a subsection of logo design. Logos often include imagery with a business name. Brandmarks, on the other hand, only contain graphics.
Some companies use their brandmark as part of their logo. For example, the Nike swoosh and the Starbucks mermaid are both brandmarks. They are used in conjunction with the company name, but they are also easily identified on their own.