What is Body Copy?
Body text (or body copy) is the main part of a written text, including webpages, books, magazines, and any other form of printed or digital work.
More About Body Copy
The title or headline is often one of the most important aspects of a piece of writing. However, body copy is what typically persuades a person to complete an action. This is because it discusses the main idea in great detail and shows how the product or service can benefit customers.
Good body copy is a simple, often informal discussion that focuses on the features and benefits of a particular subject or product. It is divided into headings and subheadings to organize different aspects of the topic. Additionally, it often includes emotional triggers and helps readers solve a problem.