What is a SERP?
A Search Engine Results Page (SERP) is the collection of webpage links that are displayed for a given search query. These links are selected by the algorithms of the search engine to provide users with the most relevant and useful results.
More About SERPs
Search engine results pages collect a number of relevant web pages based on the search query. Organic search engine results generally consist of the webpage’s URL, the title tag, and a meta description (a summary of the page). Users can then check out the pages that are most relevant to their query.
The results are determined by an algorithm that scores the relevance and quality of a web page based on a number of factors. Earning the highest ranking on a SERP, or even just being on the first page, can help you drive significant traffic to your site.