What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is the practice of increasing traffic to a website from search results. The focus is primarily on paid ads, but can also include organic SEO.
More About Search Engine Marketing (SEM)
Search Engine Marketing (SEM) has become big business in recent years. Unlike SEO, which focuses on improving organic rankings, SEM utilizes the power of paid ads which show up in search engine results.
SEM strategies are aimed at attracting visitors straight from search engines and placing them in a marketing funnel, where they will eventually perform a desired action (e.g., buying a product). This can take significantly less work than SEO, but paid ads can fluctuate dramatically in price based on bids and popularity.