What are Reciprocal Links?
Reciprocal linking is when two websites link to one another. This is often an agreement where website A offers to link to website B, if website B in turn links to website A. The intent is to mutually boost the SEO ranking of each site.
More About Reciprocal Links
Abusing reciprocal links can have a negative impact on SEO. Linking is supposed to be meaningful, and the link should be relevant and provide value. Excessive reciprocal linking intended to boost a site’s rankings can get you penalized by Google.
When done right (and moderately), reciprocal linking can benefit both sites by adding backlinks and credibility to a page. Reciprocal links should be relevant and placed in the right context, otherwise your site risks being flagged as spam by search engine robots.