What is Link Density?
Link density describes the number of hyperlinks that appear on a specific web page in relation to the total content. There is no ‘ideal’ link density, but it may seem suspicious if this number is too high.
More About Link Density
Link density is essential because Googlebot, or other search engine web crawlers, consider links when indexing and ranking websites. When web pages contain an unusually high number of links, it can signal to crawlers that your content is untrustworthy.
To avoid this, website owners can focus on creating quality content and utilizing internal/external links organically. If a site becomes a victim of toxic backlinks, its owner can ask Google to disavow these links, which means they will not be considered when the site is indexed.