What is a KPI?
‘KPI’ stands for Key Performance Indicator. In SEO, KPIs are metrics used to measure the success of a campaign. KPIs are typically quantifiable data points, such as total organic traffic, conversion rate, or rankings in Google.
More About KPIs
KPIs measure the success of businesses and organizations. They offer a way to track progress and assess whether goals have been met. There are a variety of KPIs that can be monitored, and they differ greatly depending on a company’s mission. When it comes to SEO, some common KPIs include website traffic, sales numbers, conversion rates, and social media engagement.
KPIs can also help identify areas that need improvement. For example, if website traffic is down, that could be an indication that the site needs to be optimized for search engines. Alternatively, if conversion rates are low, that could mean that the site’s design needs to be tweaked in order to make it more user-friendly.