What is an External Link?
An ‘external link’ is any URL included in a site’s content leading to an entirely different website. On the other hand, ‘internal links’ lead to pages on the same website. Links are key ranking factors for search engines.
More About External Links
In particular, external links are essential in web content and blogs. External links in blog posts, for example, are often necessary to cite a resource or give credit where it’s due.
However, when sites are first getting started, they may not have many internal links to include. Therefore, incorporating reputable external links on a website can help build domain authority and gain an audience’s trust.