What is Authority?
Authority refers to the quality, reliability, and credibility of a website. A site with strong authority is usually one that has been around for a while and has built up trust among its visitors. This trust is typically based on the site’s content, design, and user experience.
More About Authority
Authority is an important factor in SEO. It is a measure of the quality and credibility of a website, as determined by factors such as age, popularity, and size. The higher a website’s authority is, the more likely it is to rank well on results pages.
In other words, authority helps search engines determine which websites are the most relevant and trustworthy for particular searches. Having a site that is considered authoritative can lead to increased traffic and conversions.