What is Anchor Text?
Anchor text is the visible, clickable text in a hyperlink. It is what users will see and click on when they want to navigate to another page. Anchor text can be either descriptive or non-descriptive.
More About Anchor Text
Anchor text is one of Google’s many ranking factors. Your approach to anchor text will affect your internal, external, and backlinking strategies. It can also influence where your content will appear in search results.
There are three main types of anchor text: descriptive, generic, and brand keywords. Each type serves a different purpose, and should be used appropriately in order to improve both the ranking and visibility of your content.
Descriptive anchor text is used to describe the page that you are linking to, and is generally the most effective type of anchor text. Generic anchor text is typically used when you want to link to a page but don’t have anything specific to say about it. Finally, brand keywords are terms related to your brand or website.