A blog designed to help you sell or generate revenue doesn’t just need to inform and entertain — it also needs to convert interested readers into paying customers. And that requires more than simply writing engaging content.
No matter how much effort you put into posts highlighting your great products or services, they’re not going to increase your conversion rate on their own. You also need to make it easy for readers to sign up, subscribe, and buy.
Fortunately, WordPress makes this a cinch by supporting dozens of useful plugins that nudge customers toward finally making a purchase. Here are five great plugins for designing a WordPress site that converts.
1. WordPress Call To Action
A call to action (CTA) is exactly what it sounds like — it’s an invitation to perform an action, like “buy now” or “download a free sample.” On websites, it often includes a big, brightly colored button that captures the reader’s attention and directs them toward a conversion before they can click away from the page.
WordPress Call To Action is such an easy and thorough way to add CTAs to your blog, I’m genuinely surprised they don’t charge for it. The plugin allows you to customize the size, color, content, and location of your CTAs. You can start from scratch with one of their templates, or upload your own. Whatever you choose, there’s no coding required, just a good understanding of WordPress.
Most importantly, WordPress Call To Action allows you to monitor your conversion rates. You can set up A/B split testing (that is, two different calls to action that show up randomly for different visitors) to see which one works better. The plugin will track views and tell you how many people click on each version, so you can make your CTAs great.
Your font choice can also make or break your website. Here’s how typography affects conversions.
2. WordPress Landing Pages
Landing pages, also called conversion pages or splash pages, are distinct pages on your site dedicated to a single conversion product. You could have a landing page all about just one of your services that goes into detail about what the customer gets, add-ons and bonuses, reviews from other happy customers, and of course, a big red “buy now” button.
The WordPress Landing Pages plugin lets you build a custom landing page full of these features with no coding skill required. Perhaps the coolest part is that you can do multiple split A/B tests for every section on the page, which gives you tons of opportunities to see which prose style is resonating with customers.
Just be sure to build all your landing pages on your main domain, not a subdomain, so they will leverage the search engine trust you’ve already built. Including relevant search terms will give your pages a boost, too.
Since it’s built by the same creator as WordPress Call to Action, my recommendation is that you use both plugins together. They sync up, so you can track conversions each step of the way.
For example, you could track how many people click the call to action but don’t end up making a purchase on the landing page, so you know whether your landing page might need some work.
3. MailChimp List Subscribe Form
I used to have 20 email newsletter subscribers for my WordPress business blog. Then I decided to prominently place a MailChimp widget on the page, directly below the content slider. Since then, I’ve gotten an average of 50 new subscribers a month. MailChimp is free up to 2,000 subscribers and 12,000 emails per month, so it’s a great fit for anyone just starting to build a following.
Email newsletters are fantastic because they meet your audience halfway. Readers don’t need to remember to visit your blog; you can update them on new posts and products directly inside the email inbox they visit every day.
Better yet, they took the first step — signing up for the newsletter — so you know they’re more engaged than most readers. However, people aren’t going to sign up for any newsletter if they don’t know it even exists.
The MailChimp plugin is a free add-on to the already free MailChimp newsletter software. It lets you create custom sign-up forms that can go in any widget or content area your WordPress theme supports.
The coolest feature? It allows you to create different versions of the same form depending on whether it’s viewed on mobile or desktop, for cross-platform conversion.
Email marketing is the sharpest tool in the box for building relationships, generating new customers, and increasing sales on your website.
4. WordPress Popup
Some people find pop-ups annoying, but there’s no denying they work. In fact, pop-ups often have conversion rates 2 percent higher than other kinds of ads, which means that however many users complain about them, you’ll always get more users signing up.
WordPress Popup is a free plugin that is compatible with newsletter subscription plugins like MailChimp, social networks, and regular call to action links. You can customize how your pop-ups look and where they appear on the page.
Most importantly, this plugin lets you customize who sees it. You could show pop-ups only on one page of your blog, or only to people who have arrived on the site from a particular outside link, or only to people who have never commented, for example. This keeps you from barraging your loyal readers with pop-ups while encouraging first-timers to sign up.
5. Monarch Social Sharing
While I rarely recommend plugins that aren’t free, there’s simply no competing with Monarch. Since its arrival on the scene in 2015, it has become one of the most popular social sharing services for WordPress available.
If sharing content on social media isn’t easy, people won’t do it. This hurts your readership and ultimately your conversions because your audience can stagnate without organic growth. With Monarch, you can make sure it’s always easy to share your content by controlling where social share buttons appear, what size and color they are, and even how many other people are sharing. You can also configure different social icons for mobile and desktop platforms.
Monarch also includes a dashboard so you can monitor your sharing statistics and see which social media platforms your content does best on, so you can refocus your marketing on those platforms especially.
Monarch encourages you to use these statistics to target your readers based on how they behave on the site. If they are inactive, it can attract their attention with a pop-up. If they just made a purchase, it can prompt them to share a post about your store with their network. And, since there’s a 30-day free trial for Monarch, you don’t have anything to lose.
Want to turn your WordPress website into an e-store? Find out if WooCommerce or Shopify could be right for you.
Put simply: a good conversion plugin can be the difference between a reader and a customer. What strategies do you use to turn WordPress visits into sales? Tell us in the comments!