Do I need more than one domain name?
If you run a business (or are just starting one), having a solid website may mean the difference between failure and success, and choosing your primary top-level domain (TLD) is a crucial first step.
Buying multiple domains for your company can increase the visibility of your business and protect your brand from hungry competitors.
In fact, there are several good reasons that more than one domain for your website should be purchased — even if it means coughing up some extra cash up front. In this article, Here are a few reasons why it’s a solid idea to have multiple domains and how this can impact your business.
People Can’t Spell
It happens all the time. Humans make mistakes, especially when putting words on paper and URLs into browsers. This is why it is a great strategy to consider buying another variation, or multiple variations on your primary domain.
You Need to Protect Your Brand
Purchasing multiple domains for your business site can be a huge aid in protecting and strengthening your brand and online presence.
You Want to Boost Search Engine Optimization
Having more than one domain for your business can improve your page rankings in search engine results. It is crucial to note that buying up multiple domain names for your business should be redirected to your primary landing page using what is called a 301 redirect.
You Want to Set Up Promotions and Special Offers
Using multiple domains for promotional purposes can be a great way to generate brand buzz and drive traffic to your website. You simply register your domain that’s related to the event and create a specific landing page for the promotion.
You Want to Expand Into New Markets
It is never too early to start thinking about the geographical expansion of your business, and multiple domains for your business can aid in this endeavor.
In fact, if you operate an online business that serves people outside of your home country, investing in country-specific TLDs is a must.