What is Universal Search?
Universal search describes the ability to use one search box to find content across multiple databases. This is also called ‘blended search’ or ‘enhanced search’. Essentially, it integrates additional media forms within organic search results.
More About Universal Search
Before universal search, search result pages only included links to web pages. This feature provides more relevant and useful media including videos, images, maps, news, and books. Therefore, even if a user doesn’t know how to search for specific videos or news, they will still be presented in their general web search results. Depending on the keywords used, the results will provide different featured content.
By optimizing your content for universal search, your website can appear as the authority for that keyword. This can lead to a higher Click-Through Rate (CTR). You can further boost your visibility on universal search results by using the right keywords and utilizing structured data.