What is a Link Profile?
In search engine optimization, a website’s ‘link profile’ describes the characteristics of its collection of backlinks (also called inbound links). It includes information like the number of links and where they come from.
More About Link Profiles
When indexing and ranking websites, Googlebot consider a site’s link profile to ensure that it’s not participating in unethical link schemes. The goal is to have a ‘natural link profile’ and not generate any suspicious links.
Additionally, search engines consider the quality of the websites linking back to your site. If they are credible and have a lot of domain authority, they can pass link equity to your website and potentially help boost its ranking. Anchor text is also considered in this assessment.
If you suspect that toxic backlinks are damaging your link profile, you can conduct a backlink audit and disavow any harmful links.