TL;DR: After cancer treatment changed the pace of her life and work, Monterey practitioner Courtney Musser opened the clinic she had long imagined and built a website with Remixer that helps new patients understand what to expect before they book.
Before sunrise, the hiking trail was usually wrapped in fog.
Courtney Musser would start her day early, partly to beat the crowds and partly because hiking gave her somewhere to place the difficult days of cancer treatment. At first, the mountains were hidden. Then the trail would climb above the cloud layer, revealing sunlight and open sky.
“There are still all these clouds in our mind, and we just need to remember that there is still sun,” she says. “We just can’t see it right now.”
That image stayed with Musser as she began planning the Monterey clinic she had long wanted to create. She called it Eventide Medicine. An old word for twilight, “eventide” captured the sense of rest and tranquility she wanted patients to experience when they walked through the door.
How Acupuncture Became Her Calling
Musser, a doctor of traditional Chinese medicine and licensed acupuncturist, knew early that she wanted to work in healthcare. Her own introduction to acupuncture came when she sought treatment for persistent pain. She was skeptical and hated needles, but the treatment helped enough to make her curious. She kept returning and asking questions, and eventually that curiosity became a career. Musser enrolled at Five Branches University in Santa Cruz and graduated in 2020.
Today, she considers more than an isolated symptom, asking patients about sleep, nutrition, movement, stress, and emotional health.
“I really hope they feel heard,” Musser says. “Even if we can’t get big shifts and changes right away, the fact that I sat with them, heard them, and acknowledged the challenges they were facing goes so far.”
By 2023, Musser had been practicing for several years. Then a breast cancer diagnosis forced her to step away from work.
The Road to Eventide Medicine
She underwent chemotherapy, radiation, surgery, and recovery. She expected to be back within six months, but recovery took longer.
About a year after treatment, she began seeing a few longtime patients one day a week. As she returned to work, she wanted to expand her schedule, but the clinic spaces available to her couldn’t support the practice she had in mind.
“I think it was just time to start my own clinic,” she says. “I was ready to take on this big thing and put my energy toward it.”
She wanted room to eventually bring in other practitioners, classes, and complementary forms of care. And it needed a website that could grow with those plans.
Musser had already been a DreamHost customer for about seven years, after her tech-savvy stepbrother recommended it while she was in graduate school. Her first website lived under her own name. This one needed to represent a practice bigger than one person and answer the questions of someone considering acupuncture for the first time.
Building Eventide’s Website with Remixer
Musser built the new website with DreamHost’s conversational AI-powered website and app builder, Remixer.
With a background in photography, art, and design, she could picture what she wanted, but describing it to an AI tool took some practice.
At first, she tried to solve everything at once. Eventually, she found a rhythm getting the information onto the site first, then working with Remixer on how to organize and present it.
That was when the project started to feel real.
“I would say once I got all the information down and made the first few adjustments, I started thinking, ‘Oh, this is real. This is happening. Now it’s Eventide,’” she says. “I started getting energized by it.”
Remixer also suggested ideas she hadn’t considered. Instead of simply listing the modalities she practices, for example, it suggested individual tiles visitors could click to learn about acupuncture, herbal medicine, cupping, moxibustion, and other services.
The site’s soft blue palette came out of the same back-and-forth. Musser initially pictured green, but none of the shades felt right. She asked Remixer to try blue instead.
“I was very particular because I knew exactly what I wanted,” she says. “But Remixer expanded on what I was hoping to do and, in some cases, made better suggestions.”
Moving between hands-on editing and AI-assisted changes came with a learning curve. When a request produced an unexpected result, DreamHost support helped Musser understand how to move between the two editing approaches and be more specific with Remixer, so she could preserve what she liked while continuing to experiment.
A Website for New Patients
The finished site uses the misty trees and soft blues Musser landed on while building with Remixer. The pages answer the questions a prospective patient might have: what traditional Chinese medicine is, what happens during an appointment, what services are available, and how to get started.
“I don’t have an attachment to my credentials,” Musser says. “I am Courtney, and that’s all I want to be.”
Private treatments and community acupuncture require different booking paths. Someone new to acupuncture can learn about the options, while someone who knows what they need can go straight to scheduling. Others can call or email first.
“I have a pretty wide population in terms of age in my practice,” Musser says. “I kind of meet people where they are.”
The website is also helping new patients find her. Insurance networks link their provider listings directly to the site, and Musser has heard from patients who say her website helped them choose her over another practitioner. She has also seen an increase in inquiries and estimates that the practice is now welcoming roughly one or two new patients each week.
“It gives patients a basic education about what you do and what the appointment is going to be like,” she says. “It can help bring people who are more aligned with your approach into your practice.”
She doesn’t want to spend much time thinking about the infrastructure behind it.
“DreamHost makes it really easy,” she says. “Once I build it, it goes up, and I don’t have to think about it. It’s been a very positive experience.”
What’s Next for Eventide Medicine
A lactation consultant is beginning to offer monthly classes for breastfeeding parents, and Musser would eventually like the clinic to become a broader center for community wellness, with offerings such as tai chi, group movement, stretching, and practical education around food and health.
“I want to make this more of a holistic center,” she says. “I want to meet people where they are.”
As those offerings grow, Musser can add new pages and, eventually, an integrated calendar for classes and registration. Remixer lets her continue making those changes herself, with DreamHost providing the hosting and support behind the site.
“I hope people say it’s a great place to go and re-center themselves,” she says.
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