What is a Directory?
In the digital world, a ‘directory’ is simply an online list or catalog that provides basic details about a company or website. Listing a business in a directory can benefit local SEO. Some of the most popular online directories are Google Business Profile and Yelp.
More About Directories
A business listing in an online directory will likely include basic information such as contact details or reviews. For brick and mortar companies, a physical address is likely to appear.
Listing a physical location in a directory can help improve a site’s local SEO because many search engines consider proximity a ranking factor. Therefore, getting a website listed in an online directory can be part of a comprehensive SEO strategy.
In addition to Google Business Profile and Yelp, many companies try to get listed on directories such as Facebook (pages) and Bing Places. However, a site must be only listed on relevant directories. Otherwise, this listing could have the opposite effect and damage SEO.