Let your .foundation do the talking

You're clearly signaling your purpose, and you can achieve that whether you start with a .FOUNDATION or switch your existing site to it. It's also a domain on which mission-driven organizations can establish a microsite dedicated to their philanthropic arms, whether as part of their core business functions or as separate initiatives. Non-profit and for-profit organizations can also secure .FOUNDATION for campaign-specific websites, even if those sites will be temporary. And if your organization is concerned about defending its trademark and brand name, it can secure domain names across the .ORG family of domains — including .FOUNDATION — to prevent other entities from registering similar-sounding sites in the future.