Your Brand Already Has a Personality (Make Sure You Like It)
Build a small business brand strategy without a big budget. Answer 7 simple questions to attract the right customers, stand out, and grow yo ...
Brian Glassman
Articles By Brian Glassman
Lead Generation for Service Businesses: Website Forms, Booking Tools, and Lead Magnets
Learn how service businesses can generate more qualified leads with better website forms, online booking tools, and lead magnets that captur ...
Service Business Website Strategy: How To Build a Site That Gets Leads
Learn how to plan a service business website around goals, client needs, competitor gaps, and a strong value proposition before you choose a ...
Content Repurposing Workflow: Tools and a 30-Day Calendar
A repeatable Extract-Produce-Schedule workflow, the right six tools, and a 30-day content calendar that turns one source piece into 15+ asse ...
How to Repurpose Long-Form Content into Short-Form Assets
Your e-book chapters, webinar recordings, podcast transcripts, and long-form videos are full of reusable content. Here's how to extract shor ...
Blog Post Repurposing: 5 Ways to Extend Every Article
A single 2,000-word blog post contains everything you need to fuel a week of content across social, email, video, podcast, and infographic — ...
Tracking & Measuring Local Performance
Local SEO only works if you can tell what’s improving, what’s stalled, and whether your visibility is turning into real customer action. ...
The Review Generation System
Learn how to ask for Google reviews, avoid risky review tactics, respond to customer feedback, and build a simple review system for your sma ...
Optimizing for Local Map Results
Learn how Google Maps ranking works and how small businesses can improve local visibility with NAP consistency, citations, schema, reviews, ...