How To Build a Brand Voice That’s Unmistakably Yours
Learn how to create a brand voice customers recognize without even seeing your logo — in 6 simple steps.
Brian Glassman
Articles By Brian Glassman
Platform and Tool Selection for Service Businesses: WordPress, Builders, Plugins, and More
Compare WordPress, website builders, plugins, CRMs, and payment tools so you can choose the right website platform for your service business ...
Build A Powerful Color Palette That Sets Your Small Biz Apart
Know this going in: half of consumers have chosen one brand over another based on color alone, and 46% say a brand’s color scheme is impo ...
Your Brand Already Has a Personality (Make Sure You Like It)
Build a small business brand strategy without a big budget. Answer 7 simple questions to attract the right customers, stand out, and grow yo ...
Lead Generation for Service Businesses: Website Forms, Booking Tools, and Lead Magnets
Learn how service businesses can generate more qualified leads with better website forms, online booking tools, and lead magnets that captur ...
Service Business Website Strategy: How To Build a Site That Gets Leads
Learn how to plan a service business website around goals, client needs, competitor gaps, and a strong value proposition before you choose a ...
Content Repurposing Workflow: Tools and a 30-Day Calendar
A repeatable Extract-Produce-Schedule workflow, the right six tools, and a 30-day content calendar that turns one source piece into 15+ asse ...
How to Repurpose Long-Form Content into Short-Form Assets
Your e-book chapters, webinar recordings, podcast transcripts, and long-form videos are full of reusable content. Here's how to extract shor ...
Blog Post Repurposing: 5 Ways to Extend Every Article
A single 2,000-word blog post contains everything you need to fuel a week of content across social, email, video, podcast, and infographic — ...