What is Keyword Cannibalization?
Keyword cannibalization is when multiple pages on a website compete for the same keyword, resulting in search engine confusion over which page to rank. This can happen when a website has multiple pages that target the same keyword, or when a single page targets multiple similar keywords.
More About Keyword Cannibalization
Keyword cannibalization can be detrimental to SEO efforts, because it can make it hard for search engines to determine which page is most relevant for a given keyword. This can lower the rankings for all of the pages involved.
To avoid keyword cannibalization, it’s important to carefully plan your website’s structure and content. It’s wise to ensure that each page has a unique focus, and use targeted keywords accordingly.
In some cases, it may also be necessary to use 301 redirects to point search engines and visitors to the most relevant pages. By taking this step, website owners can avoid keyword cannibalization and boost the chances of their pages ranking highly in search results.