What is Keyword Density?
Keyword density is the number of times a particular keyword or phrase appears on a web page, in relation to the total number of words on the page.
More About Keyword Density
Keyword density describes how frequently a keyword appears on a web page. By taking the number of times a keyword or phrase is found on a web page and comparing it to the total number of words on the page, marketers can find this value as a percentage.
Search engines use algorithms to determine the relevance of a web page to a specific search query. One of the factors that can influence these algorithms is keyword density.
In the past, high keyword density was very likely to boost a page’s ranking in search engine results. However, since SEO crawlers are now being designed to detect keyword stuffing, aiming for ‘optimal keyword density’ is likely a better keyword strategy.
