What is Metadata?

Metadata refers to “data about other data”. It is information within files that explains what type of file you’re dealing with. Common examples of metadata include file size, modification dates, who created the file, and more.

More About Metadata

In a website, metadata is a collection of HTML elements that provide search engines with information about what type of content a page contains. For example, you can use metadata to clarify a page’s title tag, set a meta description for it, tell search engines what the images inside the page are, etc.

The more metadata you provide, the easier it is for search engines to understand when to show your content. Metadata can be an essential SEO ranking factor if you use it correctly.

Adding metadata to a website manually isn’t complicated, but it requires editing HTML files. If you use WordPress, most SEO plugins provide you with simple tools to add metadata to your posts and pages.

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