What Does Black Hat Mean?
Black hat SEO is a type of nefarious SEO that focuses on improving a website’s ranking using unethical or aggressive tactics. This includes practices such as keyword stuffing, link buying, and doorway pages.
More About Black Hat
In SEO, “black hat” is a term used to describe practices that are not in line with Google’s guidelines. While some black hat techniques may offer short-term results, they can ultimately lead to penalties from Google. Here’s some more information on a few [definitely not recommended] black hat techniques:
Keyword stuffing: This involves filling your content with so many keywords that it becomes difficult to read. An ethical keyword strategy should incorporate a reasonable amount of keywords in an organic fashion.
Doorway pages: These are designed to funnel users to a particular website or page. They are often filled with keywords and little else.
Hidden text or links: Masking text or links in your content is another black hat technique that may result in a penalty.