What is B2C?
B2C stands for Business-to-Consumer, and is a transaction between a company and an individual customer. The most common examples of B2C businesses are retailers selling to consumers.
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More About B2C
B2C businesses typically have shorter sales cycles than their B2B counterparts. Therefore, SEO for B2C websites is often more focused on generating fast-converting leads.
General SEO can be divided into two main categories: on-page and off-page. On-page SEO refers to optimizing your website’s content and structure to make it more visible and relevant to search engines. Off-page SEO refers to activities such as link building and social media engagement, which can improve your website’s visibility and authority.
A B2C business model is more likely to rely on social SEO, since engagement with consumers may play a key role in winning sales. While on-page SEO is still crucial, B2C sites tend to focus more on personalized connections.