What is B2B?
B2B stands for Business-to-Business. B2B is a type of commerce where businesses sell products or services to other companies (rather than directly to consumers). This can be done through online platforms, such as websites and marketplaces, or offline via brick-and-mortar stores.
More About B2B
For B2B websites, SEO best practices are the same as with any other website. The key difference is that site owners should be developing their SEO strategy to appeal to businesses rather than individual consumers.
The B2B sales funnel is typically a bit slower and more complex than with B2C, so the techniques you use should be adjusted accordingly. This may mean focusing on organic traffic and using keywords that are unique to B2B goods and services.
B2B SEO might also involve partnering with other businesses to support a backlinking strategy. In this scenario, it’s best to stay laser-focused on your target audience, and only collaborate with quality companies that share your highly-specific audience.