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30+ Best Social Media Tools for Your Website

Social media can play a massive role in the success of your website, but it can be time-consuming to manage. Keeping your accounts up-to-date involves a wide range of tasks, from analytics to graphic design. These tasks require manpower and resources you might not have. 

Fortunately, there are social media tools that can help. These solutions can reach new audiences, as well as compiling and presenting data in easy-to-digest formats. Some tools also enhance the experience your target audience has when visiting your social profiles. 

In this article, we’ll introduce you to more than 30 of our favorite social media tools. Each one helps you manage your social media presence in a time-saving and more effective way. Let’s get started!

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Why You Need Social Media Tools for Your Website

Social media is one of the most cost-effective marketing tools for any business. A strong presence on social media can boost brand awareness and increase engagement. You may also be able to compete better within your industry. 

However, having a presence on social media is not enough. Integrating social media with your website is vital to a successful marketing strategy. A disconnection between the two can confuse your followers, resulting in less traffic to your website and fewer sales conversions. 

What to Look for in a Social Media Tool

There are a lot of solutions out there that claim to help your business perform well on each and every social media platform. However, this is a promise not all of them can live up to. Choosing the wrong tools can set your marketing strategy back, while the right ones can transform how you handle social media.

The best social media management tool should offer:

  • Time savings. Using a good tool should save you time. Look for options that automate key tasks, while still completing them effectively. 
  • Increased brand awareness. The right solutions can help make your website or business more visible, and reinforce your brand’s style and content.
  • Ease of use. Tools can only make your work simpler when they are easy to use. They should be beginner-friendly and include tutorials and other support options. 
  • Affordability: Social media tools should be affordable, and not eat into your limited marketing budget. Many of the best options are even free.

Finally, the social media tools you consider also need to help you achieve your goals. So it helps to first put together a clear social media strategy, before deciding what types of solutions you’re looking for.

30+ Best Social Media Tools for Your Website

Fortunately, there are many social media tools online that can help with all aspects of your social media presence. To help you choose the right one, we’ve listed out 30+ favorites.

Lead Generation

1. OptinMonster

OptinMonster home page with graph.

OptinMonster is a powerful lead generation tool that handles everything from Facebook Messenger to email lists. You can use a chatbot to automate Messenger conversations, while the drag-and-drop editor makes landing pages and opt-ins easy to create.

Pricing: OptinMonster plans start at an affordable $14 per month.

2. Audiense

Audiense home page with a sign-up button.

Audiense is a social intelligence tool that helps you discover target audiences. Its reports help you understand what your audience wants. This can lead to better content that generates more leads for your business.

Pricing: You can start using the tool for free, and there are two paid plans costing $79 and $676 per month. 

3. Tweepi

Tweepi home page with a sign-up button.

If Twitter is one of your primary social media platforms, Tweepi can help you gain more followers and find users interested in your content. You can also weed out the undesirable users who don’t add value to your social media presence.

Pricing: Tweepi offers a limited free account, and two paid plans at $12.99 and $24.99 per month.

Buyer Persona Research

4. Brandwatch Audiences

Brandwatch Audiences product page.

Brandwatch offers a range of social media solutions, but its Audience tool, in particular, is one of the best options for persona research. This tool helps you understand your target audience so you can provide the content they really want. You can also find micro-influencers to work with. 

Pricing: Brandwatch Audiences offers flexible pricing options, but you’ll need to contact the company for more details.

5. Socialbakers

Socialbakers home page with product summary.

Socialbakers offers a range of tools that help you make social media marketing decisions. For instance, the Audience Analysis tool uses an Artificial Intelligence (AI)-guided system to define your marketing personas. It also helps you discover what content your audience likes and which influencers they trust.

Pricing: There’s a free trial and two paid plans starting at $200 per month, although only the Complete Solution offers Audience Analysis.

Security

6. ZeroFOX

ZeroFOX home page with a demo request button.

Keeping your social media accounts secure is essential, and ZeroFOX is one of the best tools for the job. It’s compatible with all major social media platforms and protects you from hackers and phishing attacks. You can also stop malicious impersonation accounts with Brand Protection.

Pricing: ZeroFOX offers a 15-day free trial, and you can contact the company for pricing based on your business’ needs. 

7. LastPass

LastPass home page with a sign-up button.

LastPass provides you with an encrypted vault for your passwords. When signing in to your social media accounts, LastPass will autofill your details.  It also has a strong password generator.

Pricing: You can start using LastPass for free with a personal account. The Team plan costs $4 per user per month, and there are higher-tier plans available as needed. 

Analytics

8. Followerwonk

Followerwonk home page with product features.

Followerwonk offers comprehensive analytics for Twitter. You can analyze your followers based on their locations, bios, and followed accounts. You also get insights into follower gains and losses.

Pricing: You can start using Followerwonk for free, but the analytics feature comes with the Target and Multitask paid plans, costing $29 and $79 per month, respectively. 

9. Agorapulse

Agorapulse home page with a free trial button. 

Agorapulse is a full social media management solution. You can use this tool with all the major platforms. The built-in analytics breaks down engagement, audience growth, and more, plus the use of one-click reporting makes this tool very easy to use.

Pricing: Agorapulse offers a 28-day free trial, and four paid solutions starting at $99 per month.

10. Talkwalker

Talkwalker home page with Free Demo button.

If you’re looking for real-time social media analytics, Talkwalker uses AI-powered analytics to track what’s happening on your social media platforms. The reports identify any issues or complaints that you can handle before they become a crisis. The analytics also measure the impact you have on different platforms and help you find influencers to work with.

Pricing: Talkwalker’s cheapest paid plan is $9,600 per year, and targeted at small brands and organizations.

11. Twitter Analytics

Twitter Analytics home page with a sign-in button.

Twitter Analytics is a free tool offered by Twitter to help you measure your performance. You can track impressions, link clicks, retweets, follower gains and losses, and profile views.

Pricing: Twitter Analytics is free to use as long as you have an account on the platform (which is also free).

12. Facebook Analytics

Facebook Analytics home page with a graph.

Facebook Analytics is another platform-specific tool but is more comprehensive than Twitter Analytics. It offers in-depth reports on what types of users have interacted with your content, plus how (and where) they are doing so. You can also use this solution for any Facebook groups you might run.

Pricing: Free, as long as you have a Facebook account.

13. Analisa.io

Analisa.io home page with Instagram analytics.

If your social media marketing focuses on Instagram and TikTok, Analisa.io may be the analytics solution for you. You can use its range of tools to track hashtags and monitor profiles on both platforms, both for your own accounts or for your competition or potential influencers you might want to work with.

Pricing: Analisa.io offers a free plan with basic reporting, as well as three paid plans that provide more in-depth analytics (starting at $69 per month). 

Content Creation

14. Tailwind

Tailwind home page with sign-up options.

If you use Pinterest or Instagram, Tailwind is a handy social media marketing tool. On Pinterest, you can pin to multiple boards, schedule pins, and track analytics. On Instagram, you can schedule posts, get hashtag suggestions, and use SmartSchedule for perfect timing. You can also take advantage of Tailwind Tribes to reach new audiences.

Pricing: You can try Tailwind for free, and there are two paid plans for $14.99 per month (one each for Pinterest and Instagram).

15. Revive Old Posts

Revive Old Posts plugin cover.

Revive Old Posts automatically shares your old blog posts on social media. This tool is a plugin for your WordPress website and has a sharing schedule that you can fully customize. It also tracks how your posts perform, and integrates with Google Analytics.

Pricing: The base plugin is free, while the premium version costs $75.

16. BuzzSumo

BuzzSumo home page with the search feature.

If you are looking for new ideas, BuzzSumo offers insights into how well your existing content performs, as well as viral content you can respond to or emulate, influencers you can connect with, and more.

Pricing: There’s a free trial for the Pro, Plus, and Large plans, which normally cost $99, $179, and $299 per month.

17. Tagboard

Tagboard home page with a video.

Tagboard is a complete content creation solution that offers insights and an inline editor. You can see real-time information about hashtags and other viral content. The editor lets you curate and edit any type of content before publishing it, from pictures to videos.

Pricing: Tagboard offers three packages, and you can request further information about demos and pricing.

Graphics

18. Visage

Visage home page with a summary.

Images make a big impact on social media, and Visage can help you produce sleek graphics. Visage offers editable templates to keep your brand style and tone consistent. You can also create your own graphics, or get some help from one of Visage’s designers.

Pricing: Visage does not offer a free plan. You will need to contact the company to get pricing based on your needs. 

19. Canva

Canva home page with sign-up options.

Canva is one of the social media tools every business should have. You don’t need to be a designer, as it works with an easy drag-and-drop editor. There are also templates for different types of social media posts. All of the templates are sized for social media and come with placement guidelines.Pricing: Canva offers a free plan with over 8,000 templates, while the Pro plan costs $12.95 per user per month. 

20. Animoto

Animoto home page with feature summary.

If you make videos for social media, Animoto might be the tool for you. You can use its video templates to produce more engaging content or start with a blank slate. The drag-and-drop editor is easy to use, and there are stock elements to pick from.

Pricing: There is a free account with Animoto branding. You can avoid the branding if you get the Professional or Teams plan at $65 and $94 per month, respectively. 

Social Media Monitoring and Sharing

21. Sprout Social

Sprout Social home page with a free trial offer.

Sprout Social is a suite of tools for complete social media management. It offers different access levels for easy task delegation and scheduling. There’s a built-in analytics tool to monitor your content and engagement, and you can easily see your publishing schedule using the calendar feature.

Pricing: Sprout Social offers a 30-day free trial, and three paid plans starting at $99 per user per month.

22. SocialOomph

SocialOomph home page with a sign-up button.

SocialOomph can make scheduling and posting on social media easy. It works with all major social media sites, and platforms such as Shopify and WordPress. SocialOomph also has a post flood control, to stop you from posting too frequently.

Pricing: SocialOomph has a free account with a limit of one social profile, while the Advanced and Professional Suite plans cost $15 and $25 per month, respectively. 

23. Brand24

Brand24 home page with feature example.

If you want to manage your online brand reputation, Brand24 might be able to help. This social listening tool automatically analyzes audience sentiment and customer engagement. You can get instant notification when your brand is mentioned, and see what is being said about it.

Pricing: Brand24 offers a 14-day free trial. You can then choose between three paid plans, with the Plus plan being the cheapest at $49 per month.

Content Curation

24. Buffer

Buffer home page with a summary.

Buffer is one of the top social media tools on the market. You can use it to schedule any type of post across all the major social media platforms. You can automate your posts and schedule them for the best times. Then, the Analyze suite helps you track your old posts and determine what content has worked best. 

Pricing: Buffer does not have a free plan, but there is a 14-day free trial for the Publish and Analyze products. If you want to use the Publish suite, there are three paid plans starting at $15 per month. The Analyze suite only has two plans, starting at $35 per month. 

25. MeetEdgar

MeetEdgar home page with email opt-in form.

MeetEdgar might be the social media content manager you’ve been looking for. This tool automates posting and recycles your old posts. Using machine learning, MeetEdgar creates social media updates for you based on your content. You can also use the built-in analytics to determine how your social media strategy is working. 

Pricing: MeetEdgar does not have a free plan. There are two paid plans you can choose from, with the base plan costing $19 per month. The second plan is $49 per month and comes with a 30-day money-back guarantee. 

26. Hootsuite

Hootsuite home page with a free trial button.

Hootsuite is a popular social media tool and packs a powerful punch. You can easily schedule posts with its calendar, and monitor your audience’s engagement with them. The content curation feature helps you find new content to repost based on location, keywords, or hashtags. You can also assign team leaders to approve content before it goes out. 

Pricing: Hootsuite offers a free plan you can start with, or you can try its paid plans for 30 days. If you need more than the free plan allows, there are three premium options starting at $29 per month. 

27. IFTTT

IFTTT home page with sign-up options.

IFTTT is a different content curation tool because it helps all your social media platforms work together. When using IFTTT, you’ll create links for each social media account to automate parts of the posting process. If you post a picture to Instagram, for example, IFTTT can automate a Twitter post.

Pricing: IFTTT is one of the few powerful social media tools that are free to use; this includes the browser interface and the app. 

28. Oktopost

Oktopost home page with Book a Demo button.

Unlike most other social media tools, Oktopost targets Business-to-Business (B2B) users. It helps you discover and share industry news and insights from a centralized dashboard. You can also schedule your own posts while empowering employee social media engagement.

Pricing: To use Oktopost, you will need to contact the company for a demo. Pricing will then be determined based on your business’ needs. 

29. Everypost

Everypost home page with a feature summary.

Everypost is a content curation tool that makes posting on social media easy. You can pull relevant content from across the internet, and publish it on your accounts. If you want to post your own content, you can do this with the editor across multiple platforms.

Pricing: Everypost offers a free plan and four paid plans. The paid plans start at $9.99 per month, with the top plan costing $99.99 per month. 

30. SocialFlow

SocialFlow home page with Learn More button.

Posting at the right time on social media is crucial, and SocialFlow makes this easier to do. All you need to do is add your posts, and the smart algorithm will take care of publishing them at the right times. The algorithm uses real-time data to determine the best times to post certain content. 

Pricing: You will need to request a demo from SocialFlow before you can get any pricing information. The price of the product will be based on your needs. 

News Filtering

31. Feedly

Feedly home page with a sign-up button.

If you need to keep up-to-date with news, Feedly might be the tool for you. Feedly is a content aggregator that pulls articles and news from across the internet. You can customize exactly what websites and agencies news is pulled from, to ensure that you get the information you need. 

Pricing: Feedly has a free plan you can start with. If you want to upgrade, there are three paid plans to choose from, starting at $6 per month.

Instagram Linking

32. Lnk.bio

Lnk.bio home page with examples on phones.

Only being able to add one link to your Instagram bio can be a problem. That’s where Lnk.bio comes in. This tool creates a second page for your Instagram bio, where you can place multiple links. It’s not fully customizable, but the page does fit the aesthetics of Instagram for a seamless transition. 

Pricing: Lnk.bio has a free account you can start with, although you cannot choose your URL. Custom URLs are offered with the three paid plans that cost $0.99, $9.99, and $24.99 per month.

33. Campsite

Campsite.bio home page with example mockup.

Campsite also focuses on solving the “one link in your bio” problem on Instagram, by providing you with a custom landing page. You can change what the landing page looks like and what it includes using a built-in editor. The resulting landing page can also be used for other social media platforms. 

Pricing: Campsite has two plans you can choose from. The first is a free plan that does not offer a custom URL. The paid plan costs $7 per month and includes all of the premium features. 

34. ContactInBio

Contactinbio.com home page with example on a phone.

ContactInBio helps you connect all of your social media accounts together in one place. The link in your Instagram bio will take users to a list of other social links, contact or sign-up forms, and more. This tool also offers an analysis of link clicks to help you discover what your Instagram followers are doing. 

Pricing: Contactinbio offers a free plan and two paid options. The Business account costs $7 per month, and the Agency account costs $28 per month. 

35. Link in Profile

Link In Profile home page with Free Trial button.

Link in Profile enables you to add links to your social media images. When posting on Instagram, you can add a link to the caption of an image. That link will automatically be presented to your audience. You can also add a dedicated landing page to your profile, so followers are taken there when they click on your links.

Pricing: Link In Profile only has one paid plan that costs $9.99 per month. You can try this plan for free for 30 days. 

36. Tap Bio

Tap.bio home page with further information.

Tap Bio helps you create a mini-website designed for your mobile followers. This tool uses cards to help you quickly create different elements on the mini-site. That way, you can develop a single unified Call to Action (CTA), and present it to your social media audience. 

Pricing: Tap.bio has a free plan you can get started with. You can upgrade to the Silver plan for $5 per month, or the Gold plan for $12 per month.

37. About.me

About.me home page with sign-in options.

If you are an entrepreneur or consultant, you may want to consider About.me for your Instagram account. This tool helps you create a professional landing page and resume designed for mobile users. You can use a custom domain for a more professional look, and link your new landing page up to Google Analytics. 

Pricing: About.me offers a free account and a paid account. The paid account costs $8 per month and provides a range of premium features.

Other

38. Bitly

Bitly home page with feature summary.

Bitly is one of the best URL shorteners online. This tool creates shorter versions of your URLs, in order to make them easier to use and more attractive. If you use Twitter often, Bitly can also help you keep your content within the character limit.

Pricing: You can start using Bitly for free, or you can try its paid plan for $35 per month. 

39. Influential

Influential home page with Request a Demo button.

Influencer marketing is a key part of social media, and Influential can help you get started. This is a smart matchmaking tool that connects you to influencers in your niche. It uses AI to look at your social media profiles, and match you with other relevant accounts. 

Pricing: You’ll need to request a demo from the company before you can get started. Pricing varies based on your needs. 

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Improve Your Social Engagement

While social media tips and tricks can help you get the most out of your accounts, using the right tools is also vital for streamlining the process. Much of the time you spend on social media can be saved and channeled into the rest of your business to promote growth. 

There are a lot of tools you can use to enhance every aspect of your social media presence. Some of these solutions create visually-appealing graphics, while others automate posts. They can also help you find and target the right audience, and track the results of your campaigns.

These tools can boost your social media presence, but you’ll need the right hosting resources to handle the increased traffic to your website. Fortunately, our shared hosting plans are affordable and offer unlimited traffic.

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If you have questions or just could use some help figuring some thing out, get in touch. Our team of web experts has been in the business for over 20 years and knows how to help you figure out the right next steps.