What is a Brand Guide?
A brand guide is a manual that details a company’s visual identity and explains specific rules for representing the brand correctly in public-facing communications. Brand guides are used internally and externally by partners, media, and agencies.
More About Brand Guides
A brand guide typically includes a brand’s mission statement and core values. It also includes several branding components, such as:
- Logos. Including your logo and all acceptable variations can help users understand how to properly use it across all formats and sizes.
- Color palette. You can also include the exact colors you use for your brand, including hex codes and RGB and CMYK values.
- Type. Your brand guide could also contain a list of acceptable font styles your brand uses, as well as sizing and spacing requirements.
- Tone: You could also explain your preferred tone for copy and visual elements.