What is Link Velocity?
Link velocity is the rate at which a website’s backlinks grow. This can be measured in different ways, but examining new inbound links per week or month is common.
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Therefore, some SEO experts believe that rapid link velocity can hurt your rankings. Fast growth in a short period may appear suspicious or unnatural.
However, there’s no evidence that Google considers link velocity a ranking factor. In fact, if it did, any piece of viral content could significantly damage a legitimate website’s ranking.
Essentially, organic link building is likely a slow and steady process. That means website owners shouldn’t need to worry about link velocity if they follow SEO best practices when developing their link profiles.