{"id":78105,"date":"2025-12-08T06:00:00","date_gmt":"2025-12-08T14:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=78105"},"modified":"2026-08-14T12:50:29","modified_gmt":"2026-08-14T19:50:29","slug":"ai-ethics","status":"publish","type":"post","link":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/","title":{"rendered":"AI Ethics: Ease vs. Ownership"},"content":{"rendered":"<div class=\"tldr-block\" style=\"display: none;\">\n\t<div class=\"svg\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 119.25 37.8\">\n\t<g>\n\t\t<g>\n\t\t\t<path fill=\"#ffffff\" d=\"M23.4,6.93h-8.1v24.57h-7.2V6.93H0V0h23.4v6.93Z\" \/>\n\t\t\t<path fill=\"#ffffff\" d=\"M45,24.57v6.93h-18.45V0h7.2v24.57h11.25Z\" \/>\n\t\t\t<path fill=\"#ffffff\"\n\t\t\t\td=\"M90.9,15.75c0,8.91-6.61,15.75-15.3,15.75h-12.6V0h12.6c8.68,0,15.3,6.84,15.3,15.75ZM83.97,15.75c0-5.4-3.42-8.82-8.37-8.82h-5.4v17.64h5.4c4.95,0,8.37-3.42,8.37-8.82Z\" \/>\n\t\t\t<path fill=\"#ffffff\"\n\t\t\t\td=\"M105.57,21.15h-3.42v10.35h-7.2V0h12.6c5.98,0,10.8,4.81,10.8,10.8,0,3.87-2.34,7.38-5.81,9.13l6.71,11.56h-7.74l-5.94-10.35ZM102.15,14.85h5.4c1.98,0,3.6-1.75,3.6-4.05s-1.62-4.05-3.6-4.05h-5.4v8.1Z\" \/>\n\t\t<\/g>\n\t\t<path\n\t\t\tfill=\"#0173ec\"\n\t\t\td=\"M53.97,37.8h-5.4l1.8-13.27h7.2l-3.6,13.27ZM49.02,12.55c0-2.34,1.93-4.27,4.27-4.27s4.27,1.94,4.27,4.27-1.93,4.27-4.27,4.27-4.27-1.94-4.27-4.27Z\"\n\t\t \/>\n\t<\/g>\n<\/svg>\n\t<\/div>\n\t<div class=\"tldr-wrap\">\n\t\t\n\n<p class=\"wp-block-paragraph\">The biggest AI ethics threat is platforms making decisions about your content without your consent, rather than the technology itself. While concerns about AI scraping are valid, real digital ethics means having the autonomy to set your own AI policies through technical controls like robots.txt, transparent usage statements, and infrastructure independence. Whether you choose full openness or complete opt-out, what matters is making that choice intentionally based on your own values and goals.<\/p>\n\n\n\t<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve noticed your favorite illustrator suddenly vanish from Instagram, or that one parent friend scrubbing every photo of their kid from Facebook, you\u2019re not imagining it. In the last few years, people have removed content from the web over concerns about <a href=\"https:\/\/www.dreamhost.com\/blog\/guide-to-generative-ai\/\">generative AI<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That can look like a lot of different things: artists pulling their portfolios offline after discovering AI models spitting out paintings in their own style, parents deleting family photos over fears their kids\u2019 faces could end up in a deepfake, or businesses blocking AI crawlers from accessing their website entirely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DreamHost sees this firsthand: across the websites DreamHost hosts, site owners are <strong><em>actively<\/em> blocking some or all AI web crawlers<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, there\u2019s a real and measurable concern about how AI tools access, understand, and ingest the content we all put online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not that these worries are new.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The internet has <em>always<\/em> been a messy place for consent, privacy, and ownership. What\u2019s changed is that AI has forced everyone \u2014 creators, families, and small business owners alike \u2014 to finally confront just how little control they have over what they put online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>At DreamHost, we\u2019ve always believed the open web thrives when creators control what they share and how it\u2019s used.<\/strong> The web works best when ownership sits with the people who built it \u2014&nbsp;not just the platforms that profit from it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that brings us to the heart of the matter. The real question is who gets to decide, rather than what AI can do.<\/p>\n\n\n\n<h2 id=\"h-should-you-block-ai-crawlers-from-your-website\" class=\"wp-block-heading\">Should you block AI crawlers from your website?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Should you block AI crawlers? It depends on what you value more: visibility or control.<\/strong> Blocking AI training crawlers like GPTBot and Google-Extended tells compliant bots to leave your content out of model training, without removing you from traditional search results \u2014 though compliance is voluntary, and rogue scrapers can ignore the rules. Staying open maximizes your reach in AI answers and summaries. Neither choice is wrong. What matters is that you make it yourself, deliberately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI isn\u2019t the villain here.<strong> The real threat is \u201cplatform paternalism,\u201d or companies that make \u201cethical\u201d choices on behalf of everyone else.<\/strong> For example, in July 2025, Cloudflare (one of the web\u2019s largest network providers) <a href=\"https:\/\/www.wired.com\/story\/cloudflare-blocks-ai-crawlers-default\/\">began blocking AI crawlers by default<\/a> for new customers \u2014 its 2024 blocking tools had been opt-in \u2014 positioning the move as protection for creators. The result: for millions of new sites, the default answer to AI crawlers was decided by the provider, not the owner. Reversible, yes, but set without their input.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s like your landlord locking your door for <em>your<\/em> safety, but without giving you the right keys. So what started as a convenience quickly turns into a loss of agency. When gatekeepers decide what \u201cprotection\u201d looks like, individual autonomy shrinks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.dreamhost.com\/blog\/what-is-the-open-web\/\"><strong>The open web<\/strong><\/a><strong> was built on permissionless innovation, meaning anyone could create, share, and iterate without asking for approval. <\/strong>Intermediaries deciding which bots or tools can access content may rewind that freedom by decades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That\u2019s why DreamHost advocates for infrastructure independence: when you <\/strong><a href=\"https:\/\/www.dreamhost.com\/blog\/self-hosting\/\"><strong>host your own content<\/strong><\/a><strong>, no one can rewrite your rules<\/strong>. Owning your stack means owning your policies, whether you welcome AI crawlers or shut them out entirely. The ethics don\u2019t come from code; they come from choice.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"736\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-39-1024x736.jpeg\" alt=\"Servers hanging like puppets from crossed beams, with scissors cutting the strings on one side\" class=\"wp-image-78107 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-39-1024x736.jpeg 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-39-300x216.jpeg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-39-768x552.jpeg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-39-1536x1104.jpeg 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-39-600x431.jpeg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-39-1200x863.jpeg.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-39-730x525.jpeg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-39-1460x1049.jpeg.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-39-784x564.jpeg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-39-1568x1127.jpeg.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-39-877x630.jpeg.webp 877w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-39.jpeg.webp 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/736;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-needs-your-data-and-other-myths\">\u201cAI needs your data\u201d and other myths<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So what keeps creators from reclaiming control? Oftentimes, misinformation, like these pervasive myths surrounding AI. These myths are popular because AI use has proliferated around the internet and the <a href=\"https:\/\/www.dreamhost.com\/blog\/ai-tools\/\">tools we use every day<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-myth-1-ai-needs-your-data-to-progress\">Myth #1: \u201cAI needs your data to progress\u201d<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">No one owes for-profit AI companies their work. Licensed and consent-based models exist; for example, <a href=\"https:\/\/blog.adobe.com\/en\/publish\/2024\/06\/10\/updating-adobes-terms-of-use\">Adobe Firefly trains on licensed content<\/a> with permission and public domain works without copyright. The future of AI doesn\u2019t need to depend on stealing. It can depend on consent instead.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-myth-2-if-you-opt-out-you-ll-disappear\">Myth #2: \u201cIf you opt out, you\u2019ll disappear\u201d<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Opting out may limit your appearance in <a href=\"https:\/\/www.dreamhost.com\/blog\/meeting-summaries-otter-ai\/\">AI-generated summaries<\/a> or search snippets, but it won\u2019t erase you from the web. Think of it like opting out of Google in 2005. You\u2019d lose reach rather than relevance, especially if your audience still seeks you directly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While it may not be practical for anyone who depends on reach to grow their audience or customer base (though we still don\u2019t have great data on how much organic traffic <em>actually<\/em> comes from <a href=\"https:\/\/www.dreamhost.com\/blog\/generative-engine-optimization\/\">GEO<\/a>), for some creators, visibility isn\u2019t worth involuntary use. The key is that <em>they<\/em> get to decide.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-myth-3-ai-scraping-is-just-how-the-internet-works\">Myth #3: \u201cAI scraping is just how the internet works\u201d<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Indexing for discovery and appropriating for training aren\u2019t the same thing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"755\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-40-1024x755.jpeg\" alt=\"Content flows two ways from a creator: one loop through indexing and traffic\" class=\"wp-image-78108 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-40-1024x755.jpeg 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-40-300x221.jpeg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-40-768x566.jpeg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-40-1536x1133.jpeg 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-40-600x443.jpeg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-40-1200x885.jpeg.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-40-730x538.jpeg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-40-1460x1077.jpeg.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-40-784x578.jpeg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-40-1568x1156.jpeg.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-40-877x647.jpeg.webp 877w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-40.jpeg.webp 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/755;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Indexing drives people to your site. Training replaces you with a statistical copy. Publishers like the Associated Press and Axel Springer are proving there\u2019s a middle ground: both have signed <a href=\"https:\/\/www.niemanlab.org\/2024\/04\/the-financial-times-inks-new-licensing-deal-with-openai\/\">content-licensing deals with OpenAI<\/a>, and Axel Springer\u2019s deal was reportedly worth tens of millions of euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even good intentions can backfire. The bottom line is that balanced ethics require informed consent.<\/p>\n\n\n\n<h2 id=\"h-opting-out-vs-staying-open-the-real-trade-offs\" class=\"wp-block-heading\">Opting out vs. staying open: The real trade-offs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every AI stance \u2014 from full openness to total opt-out \u2014 comes with real opportunity costs. Deciding where you stand depends on what you value most, from visibility to control to sustainability to autonomy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.dreamhost.com\/blog\/bot-traffic\/\"><strong>DreamHost\u2019s internal data<\/strong><\/a><strong> shows that about 71.5% of traffic across DreamHost-hosted websites since January 2025 comes from bots, not humans<\/strong> (industry-wide, Imperva\u2019s 2025 Bad Bot Report puts it at 51%). That means most of the requests hitting your site are automated: some beneficial (like search indexing or uptime monitoring), others less so. Managing which crawlers you allow and which you block is ethical sustainability in action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below are four common approaches creators take to AI access and training and how each impacts different <a href=\"https:\/\/www.dreamhost.com\/news\/announcements\/keeping-the-web-open-content-policy\/\">open web factors<\/a>, so you can visualize the trade-offs before locking in your stance.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Fully Open<\/strong><\/td><td><strong>Selective Licensing<\/strong><\/td><td><strong>Block AI Training<\/strong><\/td><td><strong>Fully Opted Out of AI<\/strong><\/td><\/tr><tr><td><strong>Visibility and Reach<\/strong><\/td><td>Highest; AI summaries and search engines can surface your work everywhere.<\/td><td>Moderate; exposure limited to partners who license content.<\/td><td>Low; excluded from AI results but still appears in traditional search.<\/td><td>Lowest; you\u2019ve asked both AI and many discovery crawlers to stay out.<\/td><\/tr><tr><td><strong>Control and Consent<\/strong><\/td><td>Minimal; platforms decide for you.<\/td><td>High; governed by explicit licensing terms.<\/td><td>Strong; you define permissions via robots.txt and HTTP headers.<\/td><td>Strongest; your policy prohibits all automated access, though enforcement still depends on crawlers complying.<\/td><\/tr><tr><td><strong>Attribution<\/strong><\/td><td>Low; most AI models don\u2019t cite sources.<\/td><td>High; attribution and royalties built into contracts.<\/td><td>Medium; compliant crawlers may still credit you.<\/td><td>Lowest; compliant crawlers won\u2019t reference your content, though rogue crawlers may still access it.<\/td><\/tr><tr><td><strong>Risk of Misuse or Copying<\/strong><\/td><td>High; style or text may be replicated freely.<\/td><td>Moderate; legal recourse via license terms.<\/td><td>Low; compliant bots deterred, rogue bots still possible.<\/td><td>Very low; minimal surface area to scrape.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Each path has merit. Marketers and <a href=\"https:\/\/www.dreamhost.com\/blog\/small-business-guide-website-conversions\/\">small business owners<\/a> often depend on visibility to grow their audiences, while illustrators, journalists, and educators may prioritize ownership and consent above all else. The web thrives on diversity, and ethical AI participation should reflect that diversity of goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than a universal right answer, there are only informed trade-offs that align with your principles and how you earn a living online. <strong>Since there is no one-size-fits-all approach, you should form your stance consciously and back it up with action. Whatever path you choose, make it intentional<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-decide-your-ai-stance\">How to decide your AI stance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ethics only matter when they\u2019re practiced. Here\u2019s how to turn theory into action and define how AI interacts with your work.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-1-clarify-your-goals\">Step 1: Clarify your goals<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Start by ranking what matters most to you: visibility, revenue, sustainability, control.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A small business chasing reach may tolerate broader AI use, while an illustrator guarding originality may not. Different goals = different boundaries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"816\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-42-1024x816.jpeg\" alt=\"Comparison of AI boundaries for bloggers versus visual artists\" class=\"wp-image-78110 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-42-1024x816.jpeg 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-42-300x239.jpeg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-42-768x612.jpeg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/image-42-1536x1224.jpeg 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-42-600x478.jpeg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-42-1200x956.jpeg.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-42-730x582.jpeg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-42-1460x1163.jpeg.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-42-784x625.jpeg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-42-1568x1250.jpeg.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-42-877x699.jpeg.webp 877w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2025\/12\/image-42.jpeg.webp 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/816;\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-2-audit-your-digital-footprint\">Step 2: Audit your digital footprint<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">List where your content lives: <a href=\"https:\/\/www.dreamhost.com\/blog\/wordpress-alternatives\/\">WordPress sites<\/a>, GitHub repos, social media, cloud storage. Platforms apply their own AI policies, so <a href=\"https:\/\/www.dreamhost.com\/hosting\/web-hosting\/\">hosting independence<\/a> gives you the freedom to set rules per site instead of accepting blanket defaults set by the platforms you use (without your input).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-3-apply-technical-controls\">Step 3: How to block AI crawlers with robots.txt<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To block AI crawlers, add a disallow rule for each crawler\u2019s user agent to your <a href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/robots-txt-file\/\">robots.txt file<\/a>.<\/strong> Here\u2019s a starter block covering the major AI crawlers:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>User-agent: GPTBot\nDisallow: \/\n\nUser-agent: Google-Extended\nDisallow: \/\n\nUser-agent: CCBot\nDisallow: \/\n\nUser-agent: ClaudeBot\nDisallow: \/\n\nUser-agent: Applebot-Extended\nDisallow: \/\n\nUser-agent: PerplexityBot\nDisallow: \/<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Trim the list to match your stance (Google-Extended, for example, controls AI training only, not your search rankings). You can also add headers like X-Robots-Tag: noai, noimageai, but treat robots.txt as your primary control: those tags are non-standard signals, and per <a href=\"https:\/\/originality.ai\/blog\/noai-noimageai-adoption-dashboard\">Originality.ai\u2019s adoption tracking<\/a>, most major AI crawlers haven\u2019t formally committed to honoring them. And remember, compliance is voluntary either way. These signals state your wishes, but they don\u2019t enforce them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-4-publish-a-transparent-ai-policy\">Step 4: Publish a transparent AI policy<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Create a simple page stating your position. For example:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u201cAI systems may not use this content for training or replication.\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Transparency builds trust with clients and sets clear boundaries for future use.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-5-monitor-and-adapt\">Step 5: Monitor and adapt<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Use server logs or <a href=\"https:\/\/www.dreamhost.com\/features\/traffic-dashboard\/\">analytics<\/a> to track your bot mix. Review quarterly and update your rules as new crawlers emerge.<\/p>\n\n\n\n<h2 id=\"h-the-only-ai-ethics-that-matter-are-your-own\" class=\"wp-block-heading\">The only AI ethics that matter are your own<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>People have ethics, even if AI does not.<\/strong> What matters isn\u2019t whether you blocked every crawler or embraced every tool; it\u2019s that you made those choices on purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The web was built on freedom to share, remix, experiment, and build without permission. True digital ethics protects that same spirit of self-determination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve moved from fear to control, from uncertainty to ownership. At DreamHost, we believe owning your digital presence is both smart business and a way to keep your ethics intact in a world run by algorithms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The open web remains yours, if you choose to own it.<\/p>\n\n\n\n<h2 id=\"h-faqs-about-blocking-ai-crawlers\" class=\"wp-block-heading\">FAQs about blocking AI crawlers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-does-robots-txt-actually-stop-ai-scraping\">Does robots.txt actually stop AI scraping?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not by itself. robots.txt is a voluntary protocol: compliant crawlers like GPTBot and Google-Extended honor it, but others ignore it \u2014 content licensing platform Tollbit counted over 26 million scrapes that ignored the protocol in March 2025 alone. For real enforcement, add server- or network-level blocking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-will-blocking-ai-crawlers-hurt-my-google-rankings\">Will blocking AI crawlers hurt my Google rankings?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Google-Extended only controls whether your content trains Google\u2019s AI models. Search indexing is handled by Googlebot, a separate crawler, so blocking Google-Extended leaves your rankings and traditional search visibility untouched.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-which-ai-crawlers-should-i-block\">Which AI crawlers should I block?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your goal is keeping your content out of model training, start with GPTBot (OpenAI), Google-Extended (Google), ClaudeBot (Anthropic), CCBot (Common Crawl), and Applebot-Extended (Apple). Leave retrieval and indexing bots alone if you still want AI tools to cite you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-can-i-license-my-content-to-ai-companies-instead\">Can I license my content to AI companies instead?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. The Associated Press and Axel Springer have signed content-licensing deals with OpenAI (Axel Springer\u2019s was reportedly worth tens of millions of euros), and pay-per-crawl marketplaces are emerging that let smaller sites charge AI companies for access. Licensing trades open access for paid, permissioned use.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve noticed your favorite illustrator suddenly vanish from Instagram, or that one parent friend scrubbing every photo of their kid from Facebook, you\u2019re not imagining it. In the last few years, people have removed content from the web over concerns about generative AI.&nbsp; That can look like a lot of different things: artists pulling [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":78112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_opengraph-title":"AI Ethics and Ownership: Who's in Control? - DreamHost","_yoast_wpseo_opengraph-description":"AI ethics and ownership hinge on consent \u2014 control your data with robots.txt, usage statements, and infrastructure independence.","_yoast_wpseo_twitter-title":"AI Ethics and Ownership: Who's in Control? - DreamHost","_yoast_wpseo_twitter-description":"AI ethics and ownership hinge on consent \u2014 control your data with robots.txt, usage statements, and infrastructure independence.","toc_headlines":"[[\"h-should-you-block-ai-crawlers-from-your-website\",\"Should you block AI crawlers from your website?\"],[\"h-opting-out-vs-staying-open-the-real-trade-offs\",\"Opting out vs. staying open: The real trade-offs\"],[\"h-the-only-ai-ethics-that-matter-are-your-own\",\"The only AI ethics that matter are your own\"],[\"h-faqs-about-blocking-ai-crawlers\",\"FAQs about blocking AI crawlers\"]]","hide_toc":false,"show_updated_at":"1","footnotes":""},"categories":[14839,10025],"tags":[],"class_list":["post-78105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-tech-talk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Ethics and Ownership: Who&#039;s in Control? - DreamHost<\/title>\n<meta name=\"description\" content=\"AI ethics and ownership hinge on consent \u2014 control your data with robots.txt, usage statements, and infrastructure independence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Ethics and Ownership: Who&#039;s in Control? - DreamHost\" \/>\n<meta property=\"og:description\" content=\"AI ethics and ownership hinge on consent \u2014 control your data with robots.txt, usage statements, and infrastructure independence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamHost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DreamHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-08T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-14T19:50:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1220x628_ogimage_let_s_talk_ai_ethics.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Dallas Kashuba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"AI Ethics and Ownership: Who&#039;s in Control? - DreamHost\" \/>\n<meta name=\"twitter:description\" content=\"AI ethics and ownership hinge on consent \u2014 control your data with robots.txt, usage statements, and infrastructure independence.\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/dallas\" \/>\n<meta name=\"twitter:site\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dallas Kashuba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI Ethics and Ownership: Who's in Control? - DreamHost","description":"AI ethics and ownership hinge on consent \u2014 control your data with robots.txt, usage statements, and infrastructure independence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/","og_locale":"en_US","og_type":"article","og_title":"AI Ethics and Ownership: Who's in Control? - DreamHost","og_description":"AI ethics and ownership hinge on consent \u2014 control your data with robots.txt, usage statements, and infrastructure independence.","og_url":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/","og_site_name":"DreamHost Blog","article_publisher":"https:\/\/www.facebook.com\/DreamHost\/","article_published_time":"2025-12-08T14:00:00+00:00","article_modified_time":"2026-08-14T19:50:29+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1220x628_ogimage_let_s_talk_ai_ethics.webp","type":"image\/webp"}],"author":"Dallas Kashuba","twitter_card":"summary_large_image","twitter_title":"AI Ethics and Ownership: Who's in Control? - DreamHost","twitter_description":"AI ethics and ownership hinge on consent \u2014 control your data with robots.txt, usage statements, and infrastructure independence.","twitter_creator":"@http:\/\/twitter.com\/dallas","twitter_site":"@dreamhost","twitter_misc":{"Written by":"Dallas Kashuba","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/#article","isPartOf":{"@id":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/"},"author":{"name":"Dallas Kashuba","@id":"https:\/\/www.dreamhost.com\/blog\/#\/schema\/person\/418697d2a49f38f84e7051458118d483"},"headline":"AI Ethics: Ease vs. Ownership","datePublished":"2025-12-08T14:00:00+00:00","dateModified":"2026-08-14T19:50:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/"},"wordCount":1913,"publisher":{"@id":"https:\/\/www.dreamhost.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1460x1095_blog_hero_let_s_talk_ai_ethics.webp","articleSection":["AI","Tech Talk"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/","url":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/","name":"AI Ethics and Ownership: Who's in Control? - DreamHost","isPartOf":{"@id":"https:\/\/www.dreamhost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/#primaryimage"},"image":{"@id":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1460x1095_blog_hero_let_s_talk_ai_ethics.webp","datePublished":"2025-12-08T14:00:00+00:00","dateModified":"2026-08-14T19:50:29+00:00","description":"AI ethics and ownership hinge on consent \u2014 control your data with robots.txt, usage statements, and infrastructure independence.","breadcrumb":{"@id":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dreamhost.com\/blog\/ai-ethics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/#primaryimage","url":"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1460x1095_blog_hero_let_s_talk_ai_ethics.webp","contentUrl":"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/12\/1460x1095_blog_hero_let_s_talk_ai_ethics.webp","width":1460,"height":1095,"caption":"AI Ethics: Ease vs. Ownership"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dreamhost.com\/blog\/ai-ethics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dreamhost.com\/blog\/"},{"@type":"ListItem","position":2,"name":"AI Ethics: Ease vs. Ownership"}]},{"@type":"WebSite","@id":"https:\/\/www.dreamhost.com\/blog\/#website","url":"https:\/\/www.dreamhost.com\/blog\/","name":"DreamHost Blog","description":"","publisher":{"@id":"https:\/\/www.dreamhost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dreamhost.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dreamhost.com\/blog\/#organization","name":"DreamHost","url":"https:\/\/www.dreamhost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dreamhost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dhblog.dream.press\/blog\/wp-content\/uploads\/2019\/01\/dh_logo-blue-2.png","contentUrl":"https:\/\/dhblog.dream.press\/blog\/wp-content\/uploads\/2019\/01\/dh_logo-blue-2.png","width":1200,"height":168,"caption":"DreamHost"},"image":{"@id":"https:\/\/www.dreamhost.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DreamHost\/","https:\/\/x.com\/dreamhost","https:\/\/www.instagram.com\/dreamhost\/","https:\/\/www.linkedin.com\/company\/dreamhost\/","https:\/\/www.youtube.com\/user\/dreamhostusa"]},{"@type":"Person","@id":"https:\/\/www.dreamhost.com\/blog\/#\/schema\/person\/418697d2a49f38f84e7051458118d483","name":"Dallas Kashuba","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/05ab6fb1606be97d16c74efb0fba01b3c11e91501dc5f9661bdfbb5c5b0cd113?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/05ab6fb1606be97d16c74efb0fba01b3c11e91501dc5f9661bdfbb5c5b0cd113?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/05ab6fb1606be97d16c74efb0fba01b3c11e91501dc5f9661bdfbb5c5b0cd113?s=96&d=mm&r=g","caption":"Dallas Kashuba"},"description":"Dallas Kashuba co-founded DreamHost while attending Harvey Mudd College and has spent nearly three decades building infrastructure at scale. Today he serves as an advisor, board member, and investor for various tech startups, with a consistent focus on user privacy, open source, and data portability. When he's not thinking about the Open Web, he's probably making music. Follow Dallas on X.","sameAs":["http:\/\/www.idallas.com\/","https:\/\/x.com\/http:\/\/twitter.com\/dallas"],"url":"https:\/\/www.dreamhost.com\/blog\/author\/dallas\/"}]}},"lang":"en","translations":{"en":78105,"es":78053,"de":78605,"fr":78607,"it":78611,"pl":78629,"nl":78660,"pt":78765,"ru":78832,"uk":78840},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/www.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts\/78105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dreamhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dreamhost.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/www.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts\/78105\/revisions"}],"predecessor-version":[{"id":86961,"href":"https:\/\/www.dreamhost.com\/blog\/wp-json\/wp\/v2\/posts\/78105\/revisions\/86961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dreamhost.com\/blog\/wp-json\/wp\/v2\/media\/78112"}],"wp:attachment":[{"href":"https:\/\/www.dreamhost.com\/blog\/wp-json\/wp\/v2\/media?parent=78105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dreamhost.com\/blog\/wp-json\/wp\/v2\/categories?post=78105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dreamhost.com\/blog\/wp-json\/wp\/v2\/tags?post=78105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}