{"id":76642,"date":"2025-10-17T03:00:00","date_gmt":"2025-10-17T10:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=76642"},"modified":"2026-08-26T16:34:53","modified_gmt":"2026-08-26T23:34:53","slug":"brand-mentions","status":"publish","type":"post","link":"https:\/\/www.dreamhost.com\/blog\/brand-mentions\/","title":{"rendered":"AI Brand Mentions: What They Are and How To Earn Them"},"content":{"rendered":"\n<h2 id=\"h-tl-dr\" class=\"wp-block-heading\">TL;DR:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The new reality:<\/strong> AI search is changing how people find brands. 58.5% of U.S. Google searches now end without a click to another site, per SparkToro\u2019s 2024 study. Instead of scanning links, people get direct answers that name specific companies. If ChatGPT or Google\u2019s AI Overviews don\u2019t name your brand when someone asks for recommendations in your space, you\u2019re invisible to that searcher.<\/li>\n\n\n\n<li><strong>The fix:<\/strong> Create content worth citing, show up authentically in communities, and pitch journalists with solid data. Your SEO work still matters: in SE Ranking\u2019s November 2024 research, 92% of Google AI Overviews linked to at least one site already ranking in the top 10. But now you\u2019re optimizing for getting mentioned, not just getting clicked.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Bartering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beautiful shells.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Physical gold pieces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital crypto coins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One constant throughout time is that humans have exchanged currency, and those currencies <em>change<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In AI search, the new currency is the brand mention: when an AI tool like ChatGPT, Google\u2019s AI Overviews, Gemini, or Perplexity names your brand, product, or service in its answer \u2014 with or without linking to your website.<\/strong> More web mentions are associated with greater visibility in Google AI Overviews, but they don\u2019t guarantee a recommendation. Earn none, and you don\u2019t exist in the answer at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s been quite a while since marketing saw a shift in currency this big. So how lucky are we to be witnessing one right before our very eyes?!<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:83%;position:relative;\"><iframe data-src=\"https:\/\/giphy.com\/embed\/G1vplGMypxBcp7kx32\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"0\"><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/theoffice-episode-10-the-office-tv-G1vplGMypxBcp7kx32\">via GIPHY<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This practical guide will help you understand AI search, brand mentions, and GEO.<\/strong> Plus, how to evolve your marketing to deal in this budding capital without abandoning the <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/seo-strategy\/\">SEO strategy<\/a> you\u2019ve worked so hard to build.<\/p>\n\n\n\n<h2 id=\"h2_what-are-ai-search-and-brand-mentions\" class=\"wp-block-heading\">What Are AI Search and Brand Mentions?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI search is when someone asks an AI tool (usually a large language model, or LLM, like ChatGPT) for information, products, or services, and gets a direct, synthesized answer instead of a ranked list of links.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That context-aware answer is the major difference between AI search and traditional search driven by <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/ai-web-browser\/\">search engines and AI browsers<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users tell search engines what they\u2019re looking for using keywords, and the search engine provides links to pages that contain those words and phrases. From there, it\u2019s up to the person to visit those links and further suss out their desired information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With AI search, you just ask a question, and it does its best to understand the <em>context<\/em> vs. only the keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1838\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources.webp\" alt=\"AI search example showing a natural language query about vegetarian restaurants in Madison, WI\" class=\"wp-image-76646 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-261x300.webp 261w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-891x1024.webp 891w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-768x882.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-1337x1536.webp 1337w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-600x689.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-1200x1379.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-730x839.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-1460x1677.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-784x901.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-1568x1801.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/01_ai_search_context_aware_answers_with_integrated_sources-877x1007.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1838;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With this information, it finds sources using a variety of qualifications and summarizes them into a tidy, direct response. Plus, with AI, you can often ask follow-up questions to find more answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the answer lands right on the results page and nobody clicks through, that\u2019s a zero-click search. And today, the majority of Google searches end that way: <a target=\"_blank\" href=\"https:\/\/searchengineland.com\/google-search-zero-click-study-2024-443869\">58.5% in the U.S.<\/a>, according to a 2024 study by SparkToro\u2019s Rand Fishkin based on Datos clickstream data. The study does not isolate how many of those searches ended without a click because of Google\u2019s AI Overviews.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">News is a clear example. Similarweb data <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2025\/07\/02\/chatgpt-referrals-to-news-sites-are-growing-but-not-enough-to-offset-search-declines\/\">reported by TechCrunch<\/a> shows news-related prompts in ChatGPT grew 212% between January 2024 and May 2025, while the share of news searches ending without a click to a news site climbed from 56% to nearly 69% over the same stretch. That\u2019s user preference shifting toward AI for everyday information retrieval, in real time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1300\" height=\"1210\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/chatgpt-news-prompts-zero-click-growth-dreamops-e8405974566a3e414088a654.webp\" alt=\"Bar chart: ChatGPT news prompts grew 212% from January 2024 to May 2025, while news searches ending without a click rose from 56% to 69%\" class=\"wp-image-87436 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/chatgpt-news-prompts-zero-click-growth-dreamops-e8405974566a3e414088a654.webp 1300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/chatgpt-news-prompts-zero-click-growth-dreamops-e8405974566a3e414088a654-300x279.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/chatgpt-news-prompts-zero-click-growth-dreamops-e8405974566a3e414088a654-1024x953.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/chatgpt-news-prompts-zero-click-growth-dreamops-e8405974566a3e414088a654-768x715.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/chatgpt-news-prompts-zero-click-growth-dreamops-e8405974566a3e414088a654-600x558.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/chatgpt-news-prompts-zero-click-growth-dreamops-e8405974566a3e414088a654-1200x1117.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/chatgpt-news-prompts-zero-click-growth-dreamops-e8405974566a3e414088a654-730x679.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/chatgpt-news-prompts-zero-click-growth-dreamops-e8405974566a3e414088a654-784x730.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/chatgpt-news-prompts-zero-click-growth-dreamops-e8405974566a3e414088a654-877x816.webp 877w\" data-sizes=\"(max-width: 1300px) 100vw, 1300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1300px; --smush-placeholder-aspect-ratio: 1300\/1210;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So if it isn\u2019t high-ranking Google and other search engine links, what\u2019s the new currency for brands looking to get in front of consumers?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand mentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In the world of AI search, a brand mention is what happens when an AI\u2019s response calls out a specific brand (or product, or service) by name \u2014 even when it doesn\u2019t actually <\/strong><strong><em>link<\/em><\/strong><strong> to the brand\u2019s website.<\/strong> A response that does link to your site as a source is called a <a target=\"_blank\" href=\"https:\/\/www.brightedge.com\/resources\/weekly-ai-search-insights\/chatgpt-brand-mentions-vs-citations-what-triggers-visibility\">citation<\/a> \u2014 and unlinked name-drops are far more common. BrightEdge\u2019s August 2025 analysis of thousands of ChatGPT prompts found that ChatGPT mentions brands 3.2x more often than it cites them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, if someone asks an LLM about the <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/best-seo-tools\/\">best SEO tools for small businesses<\/a>, it might respond with a list of brand names, including Moz, Ahrefs, Yoast, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Someone could do this to find recommendations for <em>anything<\/em> \u2014 including what <em>you<\/em> sell.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"reddit-embed-bq\" data-embed-showtitle=\"true\" data-embed-theme=\"dark\" data-embed-height=\"360\"><a href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1hb9a1r\/comment\/m1f6syk\/\">Comment<\/a><br> from <a href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/comments\/1hb9a1r\/do_you_use_chatgpt_or_any_other_ai_search_for\/\">this Reddit discussion<\/a><br> in <a href=\"https:\/\/www.reddit.com\/r\/ChatGPT\/\">ChatGPT<\/a><\/blockquote><script async=\"\" src=\"https:\/\/embed.reddit.com\/widgets.js\" charset=\"UTF-8\"><\/script>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">So, why does all this matter?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re asking the right questions. Let\u2019s go.<\/p>\n\n\n\n<h2 id=\"h2_what-does-the-rising-significance-of-brand-mentions-mean\" class=\"wp-block-heading\">What Does the Rising Significance of Brand Mentions Mean?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Even <\/strong><strong><em>without<\/em><\/strong><strong> direct links to a brand\u2019s sites, being mentioned in AI search results increases visibility and signals an element of credibility.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In <a target=\"_blank\" href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/#one\">Ahrefs\u2019 May 2025 study of 75,000 brands<\/a>, branded web mentions showed the strongest correlation with brand visibility in Google\u2019s AI Overviews (0.664 on the Spearman scale), roughly triple the correlation of backlinks (0.218). Correlation isn\u2019t causation, but the gap is stark: brands in the top quartile for web mentions averaged 169 AI Overview mentions, more than 10x the next quartile down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do people trust those AI answers? Only partly, and it matters less than you\u2019d hope. In <a target=\"_blank\" href=\"https:\/\/explodingtopics.com\/blog\/ai-trust-gap-research\">Exploding Topics\u2019 survey of 1,115 U.S. web users<\/a>, just 8.5% said they always trust AI Overviews and 61% sometimes do. Yet fewer than 1 in 5 always or usually click through to the sources. For many searchers, the AI\u2019s answer is the last word, whether or not your brand made it in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, AI can absolutely return wrong information, <a target=\"_blank\" href=\"https:\/\/searchengineland.com\/google-ai-overview-fails-442575\">as this scathing article points out<\/a>. So when factual correctness is critical to your search, <em>always<\/em> double-check your results!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cI get around this by not valuing the AI for its output, but for its process. Treat it like a brilliant but clumsy assistant that does tasks for you without complaint \u2013 but whose work needs to be double checked.\u201d &#8211; <a target=\"_blank\" href=\"https:\/\/news.ycombinator.com\/item?id=44824269\">HackerNews<\/a> user<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The zero-click trend shows up in click-through rates, too, for organic and paid results alike.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When <a target=\"_blank\" href=\"https:\/\/www.seerinteractive.com\/insights\/how-ai-overviews-are-impacting-ctr-5-initial-takeaways\">Seer Interactive compared queries with and without AI Overviews<\/a> across 7,800+ tracked queries in September 2024, organic click-through rate fell from 2.94% to 0.84% when an AI Overview was present, and paid ad click-through rate dropped from 21.27% to 9.87%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where\u2019s it all heading? Semrush\u2019s July 2025 study of 500+ digital marketing and SEO topics projects that AI search could <a target=\"_blank\" href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\">drive more visitors to websites than traditional search<\/a> for those topics by early 2028. The same study found the average AI search visitor is worth 4.4x the average traditional organic search visitor, based on conversion rate. By the time they land on your site, the AI has already helped them compare their options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1490\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows.webp\" alt=\"Line chart from 2025 to 2029 showing traditional organic search traffic declining\" class=\"wp-image-76647 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-300x279.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-1024x954.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-768x715.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-1536x1430.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-600x559.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-1200x1118.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-730x680.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-1460x1360.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-784x730.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-1568x1460.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2025\/10\/03_traditional_search_declines_as_ai_traffic_grows-877x817.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1490;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google AI Overviews and other LLMs are the Model Ts, while the regular ol\u2019 search engines and results pages are the horses they\u2019re widely replacing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let\u2019s talk about how to earn your spot in those AI answers \u2014 and out-gallop your competition on the new AI-powered web.<\/p>\n\n\n\n<h2 id=\"h2_from-seo-to-geo-how-can-you-build-your-ai-brand-mentions\" class=\"wp-block-heading\">From SEO to GEO: How Can You Build Your AI Brand Mentions?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OK, we promise to introduce just <em>one <\/em>more brand-new phrase in this article: GEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GEO stands for generative engine optimization. Just like its close relative SEO, it\u2019s a strategy that centers on making your content shine \u2014 only through an AI lens this time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of the focus on rankings on traditional search engines, GEO is all about helping your brand rise to the top and earn a shout-out in AI-generated answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With that in mind, here are actionable strategies marketers can implement to generate brand mentions through GEO that works hand in hand with existing <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/improve-seo\/\">SEO efforts<\/a>.<\/p>\n\n\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tGenerative Engine Optimization (GEO) for Mere Mortals\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www.dreamhost.com\/blog\/generative-engine-optimization\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Fresh Digital PR Approaches<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These strategies can turn breaking news, fresh data, and expert insights into material journalists may cover and AI systems may cite.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Try \u201cnewsjacking\u201d: <\/strong>When news breaks, people search. When people search, AI responds. By quickly publishing content that ties your brand to a trending story, you can get cited by journalists and surface in AI results.<\/li>\n\n\n\n<li><strong>Make your data irresistible: <\/strong>When you produce trustworthy original research (think surveys, benchmark reports, industry analyses, etc.), you create highly quotable assets that can be pitched to journalists, media outlets, and influencers. The more they republish this content, the higher the chances of AI mentioning your brand when it picks up this info.<\/li>\n\n\n\n<li><strong>Learn the art of journalist outreach:<\/strong> Platforms like Qwoted and <a target=\"_blank\" href=\"https:\/\/www.sourceofsources.com\/\">Source of Sources<\/a> (the free query service from HARO founder Peter Shankman) connect journalists with subject matter experts (SMEs) \u2014 that\u2019s you. By responding quickly with sharp, quotable insights, you can land brand mentions in respected publications \u2014 and AI mentions.<\/li>\n<\/ul>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h3 class=\"wp-block-heading\">Community-Based Content Creation Tips<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Show up authentically in your communities to build authority that leads to lasting mentions in AI-driven search.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/promoting-your-brand-on-reddit\/\"><strong>Engage on Reddit<\/strong><\/a><strong>: <\/strong>Reddit often ranks high in search and is cited by AI. And its users value authenticity above almost anything else. Instead of just dropping links, contribute to discussions in relevant subreddits. Over time, you\u2019ll build authority and chances to naturally mention your brand. The mentions will follow.<\/li>\n\n\n\n<li><strong>Get involved with your industry forums:<\/strong> Forums may feel old-school, but they\u2019re still treasure troves of trusted insights in niche spaces. The more your brand name comes up alongside expert tutorials, first-hand case studies, and even think pieces; the more likely your contributions will be referenced in other content and eventually AI responses.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Win More Mentions via Long-Form Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to both SEO and GEO, coverage and competency are key to standing out. These can both be achieved with thoughtful, longer-form content.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Challenge the status quo:<\/strong> An against-the-grain take \u2014 that you can back up! \u2014 lends your brand a unique voice and may earn mentions on discussion sites, social media, and hopefully AI results.<\/li>\n\n\n\n<li><strong>Compile original research:<\/strong> Don\u2019t just blog \u2014 investigate. Create whitepapers and case studies that lay out clear findings and methodology. These resources become evergreen references that AI tools can pull into answers for <em>years<\/em>.<\/li>\n\n\n\n<li><strong>Round up the best: <\/strong>Curate deep, interesting insights that are relevant to your brand. Even better if you can add your own editorial analysis and package it all up into a definitive resource. This elevates your content into something <em>worth<\/em> mentioning.<\/li>\n\n\n\n<li><strong>Increase your presence among third parties: <\/strong>In <a target=\"_blank\" href=\"https:\/\/www.searchenginejournal.com\/ai-search-engines-often-cite-third-party-content-study-finds\/540692\/\">xfunnel.ai\u2019s analysis of 40,000 AI search responses<\/a> (250,000 citations), earned content on third-party sites made up the largest share of citations on every platform tested. Guest posting and publishing where each AI platform already looks may increase your odds of brand mentions. For user-generated content, the study found:\n<ul class=\"wp-block-list\">\n<li><strong>Perplexity:<\/strong> Favors YouTube and PeerSpot.<\/li>\n\n\n\n<li><strong>Google Gemini:<\/strong> Frequently pulls content from Medium, Reddit, and YouTube.<\/li>\n\n\n\n<li><strong>ChatGPT:<\/strong> Often references LinkedIn, G2, and Gartner Peer Reviews.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">We Repeat: Don\u2019t Take Your Eyes off the SEO Prize!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Great news for you SEO nerds\u2026<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><iframe data-src=\"https:\/\/giphy.com\/embed\/pJmnk86fXFNmrUb8LB\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"0\"><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/taylorswift-music-video-taylor-swift-taylorswift13-pJmnk86fXFNmrUb8LB\">via GIPHY<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026AI search still <em>heavily<\/em> works similarly to traditional search engine ranking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The proof is in the pudding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In SE Ranking\u2019s November 2024 research, 92.36% of Google AI Overviews linked to <a target=\"_blank\" href=\"https:\/\/seranking.com\/blog\/ai-overviews-2024-recap-research\/\">at least one domain <em>already<\/em> in the top 10 search results<\/a>. And when a featured snippet appeared alongside an AI Overview, the snippet\u2019s link matched one of the AI Overview\u2019s sources 66% of the time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1336\" height=\"1177\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/ai-overviews-top-10-domain-overlap-dreamops-d7f03f8c9564c1ad857110d1.webp\" alt=\"Two pie charts showing 92.36% of Google AI Overviews link to at least one top-10 ranking domain and 66% overlap with featured snippet links\" class=\"wp-image-87438 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/ai-overviews-top-10-domain-overlap-dreamops-d7f03f8c9564c1ad857110d1.webp 1336w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/ai-overviews-top-10-domain-overlap-dreamops-d7f03f8c9564c1ad857110d1-300x264.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/ai-overviews-top-10-domain-overlap-dreamops-d7f03f8c9564c1ad857110d1-1024x902.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/ai-overviews-top-10-domain-overlap-dreamops-d7f03f8c9564c1ad857110d1-768x677.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/ai-overviews-top-10-domain-overlap-dreamops-d7f03f8c9564c1ad857110d1-600x529.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/ai-overviews-top-10-domain-overlap-dreamops-d7f03f8c9564c1ad857110d1-1200x1057.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/ai-overviews-top-10-domain-overlap-dreamops-d7f03f8c9564c1ad857110d1-730x643.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/ai-overviews-top-10-domain-overlap-dreamops-d7f03f8c9564c1ad857110d1-784x691.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/ai-overviews-top-10-domain-overlap-dreamops-d7f03f8c9564c1ad857110d1-877x773.webp 877w\" data-sizes=\"(max-width: 1336px) 100vw, 1336px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1336px; --smush-placeholder-aspect-ratio: 1336\/1177;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not still optimizing for search engines, you\u2019re <em>also<\/em> less likely to earn brand mentions in AI-based searches. So beyond the basics (keyword optimization, <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/gtmetrix\/\">improving site speed<\/a>, etc.), here are a few slightly more advanced plays to improve SEO.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Refresh evergreen content:<\/strong> Update older content with new statistics, images, and links to remain a relevant, current resource for search engine crawlers.<\/li>\n\n\n\n<li><strong>Add <\/strong><a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/schema-markup-beginners-guide\/\"><strong>schema markup<\/strong><\/a><strong>:<\/strong> Use structured data to help supported search features understand eligible page content.<\/li>\n\n\n\n<li><strong>Target conversational queries:<\/strong> AI tools often pull from natural-language phrasing, so focus on long-tail and question-based keywords.<\/li>\n\n\n\n<li><strong>Build topical authority:<\/strong> Cluster content around core themes so you become <em>the<\/em> trusted source in that space.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h2_how-do-you-track-ai-brand-mentions\" class=\"wp-block-heading\">How Do You Track AI Brand Mentions?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The simplest way to track AI brand mentions is to ask the AI tools yourself: run the questions your customers actually ask through ChatGPT, Gemini, and Perplexity, and record whether (and how) your brand comes up.<\/strong> Then layer in analytics and dedicated tools.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Run monthly prompt audits:<\/strong> Build a list of 10\u201320 buying-intent prompts (\u201cbest [your category] for small businesses,\u201d \u201calternatives to [market leader]\u201d), run them in fresh sessions each month, and log which brands get named and in what tone. It\u2019s manual, but it\u2019s free, and it mirrors what your customers actually see.<\/li>\n\n\n\n<li><strong>Watch your referral traffic:<\/strong> AI tools that do send clicks show up in your analytics referral reports. Treat those numbers as a floor, not a total: Semrush notes that some AI-driven visits arrive without referrer data and get lumped into direct traffic. And Google Search Console won\u2019t isolate AI Overviews for you: SE Ranking points out that AI Overview impressions and clicks are blended into your regular metrics with no dedicated filter.<\/li>\n\n\n\n<li><strong>Use an AI visibility tracker:<\/strong> The big SEO platforms now track AI mentions at scale. Ahrefs\u2019 Brand Radar and Semrush\u2019s AI Visibility Toolkit monitor when LLMs and AI Overviews name your brand, and SE Ranking\u2019s tracker does the same for AI Overviews. Worth the spend once you\u2019re checking more prompts than you can audit by hand.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h2_brand-mention-faqs\" class=\"wp-block-heading\">Brand Mention FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are brand mentions in AI search?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brand mentions are when your company, product, or service is named in an answer from an AI platform (like ChatGPT) or Google\u2019s AI Overviews. Typically, these don\u2019t include a direct link to your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the difference between AI mentions and AI citations?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A mention names your brand in the answer text; a citation links to your website as a source. Mentions are far more common: BrightEdge\u2019s August 2025 analysis found ChatGPT mentions brands 3.2x more often than it cites them. Both build visibility, but only citations send traffic directly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you get your brand mentioned by ChatGPT?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Get your brand covered in places AI systems frequently cite: earn press coverage and third-party write-ups, publish original research others quote, contribute genuinely in communities like Reddit and industry forums, and keep ranking well in traditional search. Focus on earning credible coverage and community discussion rather than expecting a universal submission form.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does AI pull recommendations from user reviews or just from Google\u2019s top results?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Both. xfunnel.ai\u2019s analysis of 40,000 AI responses found earned third-party content is the largest share of citations, with citations from review sites and forums increasing during comparison-stage questions. Meanwhile, 92.36% of Google AI Overviews link to at least one top-10 ranking domain, per SE Ranking. Reviews, forums, and rankings all feed the answer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do brand mentions replace backlinks?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Backlinks still support your search rankings, and rankings still feed AI answers. But branded web mentions are more strongly associated with AI Overview visibility in this study: in Ahrefs\u2019 75,000-brand study, web mentions correlated far more strongly with AI Overview visibility (0.664) than backlinks did (0.218). Build both while treating the study as correlation, not proof that either factor directly causes AI visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do I still need SEO when brand mentions are so critical?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Simply, heck yeah! AI results are very often based on high-ranking search results \u2014 92.36% of Google AI Overviews link to at least one top-10 domain. Those rankings happen thanks to thoughtful SEO. Without strong SEO, you\u2019ll likely struggle to beat out your competition for mentions.<\/p>\n\n\n\n<h2 id=\"h2_ai-search-success-belongs-to-the-mentioned\" class=\"wp-block-heading\">AI Search Success Belongs to the Mentioned<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI search is rewriting the rules as we speak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as it does, brand mentions are quickly becoming the new currency of visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand owners and marketers who adapt early \u2014 blending SEO with GEO, investing in PR, showing up in their communities, and creating truly citation-worthy content \u2014 will be the ones who thrive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And since strong rankings still feed AI answers, the SEO half of that equation is the place to start. If you want guided help, the <a href=\"https:\/\/www.dreamhost.com\/products\/seo-toolkit\/\">DreamHost SEO Toolkit<\/a> adds a personalized SEO plan to your site (over 100 automated checks with step-by-step instructions), though you do the optimizing yourself. If you\u2019d rather hand it off entirely, DreamHost\u2019s <a href=\"https:\/\/www.dreamhost.com\/pro-services\/marketing\/\">SEO Marketing Pro Services<\/a> team does the work for you; it asks for a 3-month commitment, because real results typically take that long.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn why brand mentions now rival traditional SEO methods and discover strategies to build GEO authority in the AI-driven search landscape.<\/p>\n","protected":false},"author":1060,"featured_media":76644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_opengraph-title":"AI Brand Mentions: What They Are and How To Earn Them","_yoast_wpseo_opengraph-description":"AI brand mentions happen when ChatGPT, Gemini, or Google\u2019s AI Overviews name your brand in an answer. Learn why they matter and how to earn more of them.","_yoast_wpseo_twitter-title":"AI Brand Mentions: What They Are and How To Earn Them","_yoast_wpseo_twitter-description":"AI brand mentions happen when ChatGPT, Gemini, or Google\u2019s AI Overviews name your brand in an answer. Learn why they matter and how to earn more of them.","toc_headlines":"[[\"h-tl-dr\",\"TL;DR:\"],[\"h2_what-are-ai-search-and-brand-mentions\",\"What Are AI Search and Brand Mentions?\"],[\"h2_what-does-the-rising-significance-of-brand-mentions-mean\",\"What Does the Rising Significance of Brand Mentions Mean?\"],[\"h2_from-seo-to-geo-how-can-you-build-your-ai-brand-mentions\",\"From SEO to GEO: How Can You Build Your AI Brand Mentions?\"],[\"h2_how-do-you-track-ai-brand-mentions\",\"How Do You Track AI Brand Mentions?\"],[\"h2_brand-mention-faqs\",\"Brand Mention FAQs\"],[\"h2_ai-search-success-belongs-to-the-mentioned\",\"AI Search Success Belongs to the Mentioned\"]]","hide_toc":false,"show_updated_at":"1","footnotes":""},"categories":[14839,12840],"tags":[],"class_list":["post-76642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Brand Mentions: What They Are and How To Earn Them<\/title>\n<meta name=\"description\" content=\"AI brand mentions happen when ChatGPT, Gemini, or Google\u2019s AI Overviews name your brand in an answer. 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