{"id":57695,"date":"2021-11-11T08:35:30","date_gmt":"2021-11-11T16:35:30","guid":{"rendered":"https:\/\/dhblog2.dream.press\/blog\/?p=57695"},"modified":"2026-07-23T10:14:35","modified_gmt":"2026-07-23T17:14:35","slug":"como-promover-seu-blog-nas-redes-sociais","status":"publish","type":"post","link":"https:\/\/www.dreamhost.com\/blog\/pt\/como-promover-seu-blog-nas-redes-sociais\/","title":{"rendered":"Como Promover Seu Blog nas Redes Sociais"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voc\u00ea trabalhou muito para chegar onde est\u00e1. V\u00e1 em frente, celebre suas conquistas. Voc\u00ea merece. Sabemos que gerenciar seu pr\u00f3prio site pode dar <\/span><i><span style=\"font-weight: 400;\">muito<\/span><\/i><span style=\"font-weight: 400;\"> trabalho \u2014 e isso sem contar os desafios, as curvas de aprendizado e as (provavelmente) noites em claro que voc\u00ea enfrentou no processo de chegar onde est\u00e1 agora.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dito isso, nada \u00e9 mais desmoralizante do que colocar seus melhores esfor\u00e7os na web para todos verem, depois <a href=\"https:\/\/www.dreamhost.com\/blog\/website-metrics\/\">conferir suas an\u00e1lises<\/a> e ver poucas visualiza\u00e7\u00f5es de p\u00e1gina no seu blog ou site. Claro, os n\u00fameros n\u00e3o s\u00e3o tudo, e o tr\u00e1fego leva tempo, mas provavelmente voc\u00ea come\u00e7ou a produzir conte\u00fado com a esperan\u00e7a de atrair olhares para o seu site e, em \u00faltima an\u00e1lise, para o site que voc\u00ea trabalhou tanto para criar. N\u00f3s tamb\u00e9m queremos isso para voc\u00ea.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Adeus, estat\u00edsticas de um d\u00edgito. Ol\u00e1, Visualiza\u00e7\u00f5es de p\u00e1gina (com V mai\u00fasculo)!&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n\n\n<div\n\tclass=\"article-cta-shared article-cta-small\"\n>\n    <div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder.webp 1x, https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder-x2.webp 2x\"  alt=\"Ad background image\" \/><\/div>\n\n\n\n\n  <div class=\"content-btm\">\n    <h2\n      class=\"h2--md\"\n    >\n      Turbine seu blog com a DreamHost\n    <\/h2>\n    <p\n      class=\"p--md\"\n    >\n      Vamos garantir que seu blog seja r\u00e1pido, seguro e esteja sempre no ar para que seus visitantes confiem em voc\u00ea. Planos a partir de US$ 2,59\/m\u00eas.\n    <\/p>\n\n            <a\n            href=\"https:\/\/www.dreamhost.com\/pt\/hosting\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Escolha seu plano                    <\/a>\n\n  <\/div>\n<\/div>\n\n\n<h2 id=\"h-social-media-an-overview\" class=\"wp-block-heading\"><b>Redes sociais: uma vis\u00e3o geral<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Para muitos, interagir com as redes sociais \u00e9 t\u00e3o habitual quanto respirar. Voc\u00ea faz isso sem pensar. Rolar a tela, tirar fotos, tocar duas vezes; \u00e9 algo natural. Voc\u00ea conhece bem as redes sociais, especialmente o como e o quando da <\/span><i><span style=\"font-weight: 400;\">sua<\/span><\/i><span style=\"font-weight: 400;\"> intera\u00e7\u00e3o com elas \u2014 o americano m\u00e9dio passa <\/span><a href=\"https:\/\/blog.hootsuite.com\/11-people-join-social-every-second\/\"><span style=\"font-weight: 400;\">duas horas por dia<\/span><\/a><span style=\"font-weight: 400;\"> nas redes sociais \u2014 mas vamos olhar para elas de uma perspectiva mais anal\u00edtica. Para come\u00e7ar, alguns n\u00fameros:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em janeiro de 2021, havia <a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\">4,6 bilh\u00f5es de usu\u00e1rios ativos de internet<\/a> no mundo \u2014 isso \u00e9 59,5% da popula\u00e7\u00e3o global! Al\u00e9m disso, 4,32 bilh\u00f5es de pessoas acessam a internet por dispositivos m\u00f3veis.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Os usu\u00e1rios t\u00eam em m\u00e9dia <\/span><a ><span style=\"font-weight: 400;\">8,4 contas em redes sociais<\/span><\/a> <span style=\"font-weight: 400;\">cada um.<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">No fim de 2020, havia mais de<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2020-october-global-statshot\"><span data-contrast=\"none\"> 4,14 bilh\u00f5es de pessoas usando plataformas de redes sociais por m\u00eas<\/span><\/a>. Esse n\u00famero<span data-contrast=\"none\"> representa 88,9% do uso total da internet. <\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Os usu\u00e1rios da internet adoram compartilhar nas redes sociais. Isso \u00e9 \u00f3bvio. E s\u00f3 por esses n\u00fameros j\u00e1 d\u00e1 para ver que as redes sociais s\u00e3o um grande mercado, provavelmente subutilizado ou mal utilizado por muitos sites para gerar tr\u00e1fego de refer\u00eancia e promover posts de blog. Assim, aproveitar essas plataformas significa grandes oportunidades para a promo\u00e7\u00e3o e o <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-start-a-blog\/\">crescimento do seu blog<\/a>. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Como? Vamos analis\u00e1-las como uma ferramenta de marketing.<\/span><\/p>\n\n\n\n<h2 id=\"h-social-media-for-your-blog-promotion-strategy\" class=\"wp-block-heading\"><b>Redes sociais na estrat\u00e9gia de promo\u00e7\u00e3o do seu blog<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hora de vestir um novo chap\u00e9u \u2014 o de profissional de marketing. <\/span><a href=\"http:\/\/www.adweek.com\/socialtimes\/yesmail-retail-brands-social-media-channels\/622117\"><span style=\"font-weight: 400;\">Noventa e um por cento<\/span><\/a><span style=\"font-weight: 400;\"> das marcas de varejo usam dois ou mais canais de redes sociais, e <\/span><a href=\"http:\/\/mashable.com\/2014\/02\/13\/linkedin-social-media-study\"><span style=\"font-weight: 400;\">81%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;das pequenas e m\u00e9dias empresas usam algum tipo de plataforma social. Para construir e engajar p\u00fablicos, voc\u00ea precisa estar conectado nas redes sociais para <a href=\"https:\/\/www.dreamhost.com\/blog\/ways-to-promote-your-website\/\">gerar mais tr\u00e1fego para o seu site<\/a>.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20664\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-14.jpg.webp\" alt=\"M\u00e3os segurando um smartphone.\" class=\"wp-image-20664 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-14.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-14-200x300.jpg 200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/900;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Como as plataformas de redes sociais podem ter um alto volume de tr\u00e1fego e engajamento, voc\u00ea vai querer aproveitar essas multid\u00f5es <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-start-a-blog\/\">para atrair olhares para o seu site ou blog<\/a>. Al\u00e9m disso, \u00e9 uma <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/ways-to-promote-your-website\/\"><span style=\"font-weight: 400;\">maneira econ\u00f4mica de divulgar seu blog<\/span><\/a><span style=\"font-weight: 400;\"> (ei, sabemos que o or\u00e7amento est\u00e1 apertado!) <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Como? Primeiro o mais importante. Como mencionamos, voc\u00ea provavelmente consegue reunir muitas informa\u00e7\u00f5es \u00fateis sobre redes sociais com base nos seus pr\u00f3prios h\u00e1bitos, mas acompanhar conscientemente o pulso da conversa nas redes (pense nisso como aprimorar suas habilidades de escuta social) ajudar\u00e1 voc\u00ea a entender melhor como lan\u00e7ar seu plano de ataque nas redes sociais para aumentar o tr\u00e1fego do seu site.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Al\u00e9m disso, as redes sociais est\u00e3o sempre mudando e evoluindo, ent\u00e3o voc\u00ea precisa estar em sintonia com as plataformas para acompanhar a metodologia de marketing mais eficaz para cada uma. Ent\u00e3o, n\u00e3o se preocupe demais com os algoritmos; apenas continue aprendendo e testando o que funciona melhor para o <\/span><i><span style=\"font-weight: 400;\">seu<\/span><\/i><span style=\"font-weight: 400;\"> p\u00fablico.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Os canais de redes sociais tamb\u00e9m oferecem um sistema \u00fatil de m\u00e3o dupla para receber feedback dos usu\u00e1rios e reunir conte\u00fado relevante gerado por eles. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Usar as redes sociais como ferramenta de marketing n\u00e3o precisa ser complicado. Vamos apresentar a voc\u00ea algumas boas pr\u00e1ticas de marketing nas redes sociais e depois investigar como voc\u00ea pode usar cada canal social, com suas particularidades, para promover seu conte\u00fado e come\u00e7ar a gerar tr\u00e1fego para o seu blog.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aperte o cinto \u2014 e pegue um l\u00e1pis: \u00e9 hora do Marketing de Redes Sociais 101.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow To Create a Winning Social Media Strategy (5 Key Ingredients)\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www.dreamhost.com\/blog\/social-media-strategy-guide\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n\n<h2 id=\"h-social-media-marketing-best-practices\" class=\"wp-block-heading\"><b>Boas pr\u00e1ticas de marketing nas redes sociais<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">O marketing nas redes sociais exige esfor\u00e7os individuais e personalizados (como veremos mais adiante). Ainda assim, h\u00e1 algumas pr\u00e1ticas de aplica\u00e7\u00e3o geral, boas para o tr\u00e1fego, que voc\u00ea pode adotar nos seus esfor\u00e7os para divulgar seu blog.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-link-it\"><strong>Coloque o link<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Os usu\u00e1rios n\u00e3o v\u00e3o querer ficar vasculhando para encontrar seu conte\u00fado ou um link para o seu blog escondido num canto qualquer. Facilite para eles encontrarem voc\u00ea colocando um link para o seu site em todos os seus canais de redes sociais. Deixe-o vis\u00edvel e f\u00e1cil de acessar. Quando seu conte\u00fado nas redes sociais engajar essas pessoas, elas v\u00e3o querer mais \u2014 ent\u00e3o facilite para que se conectem com voc\u00ea e acessem seu blog ou site. &nbsp;Al\u00e9m disso, tente manter seus nomes de usu\u00e1rio consistentes em todas as plataformas. Isso facilitar\u00e1 para o p\u00fablico encontrar voc\u00ea \u2014 e para voc\u00ea construir uma marca coesa e reconhec\u00edvel. (Sim, at\u00e9 blogs t\u00eam marcas!)<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20668\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"595\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18-.jpg.webp\" alt=\"Perfil do Autoblog no Twitter.\" class=\"wp-image-20668 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-18--300x198.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-18--768x508.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--600x397.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--730x483.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--784x518.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--877x580.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/595;\" \/><figcaption class=\"wp-element-caption\">O perfil do Autoblog no Twitter tem um link pr\u00e1tico e conveniente para o blog direto na bio.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-it-one-of-a-kind\"><strong>Torne-o \u00fanico<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Embora a maioria dos canais de redes sociais tenha as mesmas bases (compartilhar conte\u00fado, conectar-se com outras pessoas etc.), essa \u00e9 realmente a \u00fanica coisa que os une. A estrutura de cada plataforma \u00e9 \u00fanica, e cada uma funciona com um modelo diferente. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dito isso, a forma como voc\u00ea promove seu blog ou site nas redes sociais n\u00e3o pode ser igual para todas. Por exemplo, o marketing do seu blog no Instagram provavelmente n\u00e3o funcionar\u00e1 no Facebook, e o que funciona no Twitter definitivamente n\u00e3o funcionar\u00e1 no Pinterest. Voc\u00ea entendeu a ideia. Al\u00e9m disso, conte\u00fado social simplesmente copiado com CTRL+C em cada plataforma n\u00e3o \u00e9 s\u00f3 pregui\u00e7oso, como pode afastar o p\u00fablico \u2014 essa abordagem repetitiva pode parecer spam. E voc\u00ea definitivamente n\u00e3o quer isso.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ao desenvolver planos para promover um post do blog nas redes sociais (veja o pr\u00f3ximo ponto), leve cada plataforma em considera\u00e7\u00e3o. Depois, adapte seu conte\u00fado a cada plataforma individualmente, com base na mec\u00e2nica de cada canal. (Saiba mais sobre esses modelos na nossa se\u00e7\u00e3o de an\u00e1lise das plataformas, mais adiante.) E saiba disto: voc\u00ea n\u00e3o precisa ter 15 contas diferentes em redes sociais. N\u00e3o h\u00e1 problema nenhum, 100%, em <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/social-media-strategy-guide\/\"><span style=\"font-weight: 400;\">escolher algumas<\/span><\/a><span style=\"font-weight: 400;\"> e se concentrar em se destacar nelas. Conhe\u00e7a (e respeite) seus limites.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-20673 size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"889\" height=\"1024\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--889x1024.jpg\" alt=\"O site WP Beginner no Facebook.\" class=\"wp-image-20673 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--889x1024.jpg 889w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--260x300.jpg 260w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--768x885.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--600x691.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--730x841.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--784x903.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--877x1010.jpg.webp 877w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23-.jpg.webp 900w\" data-sizes=\"(max-width: 889px) 100vw, 889px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 889px; --smush-placeholder-aspect-ratio: 889\/1024;\" \/><figcaption class=\"wp-element-caption\">O site WordPress Beginner ajusta a forma como apresenta o mesmo conte\u00fado no Facebook e no Twitter.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image wp-image-20679 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"659\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29-.jpg.webp\" alt=\"O site WordPress Beginner.\" class=\"wp-image-20679 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-29--300x220.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-29--768x562.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--600x439.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--730x535.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--784x574.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--877x642.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/659;\" \/><figcaption class=\"wp-element-caption\">O site WordPress Beginner ajusta a forma como apresenta o mesmo conte\u00fado no Facebook e no Twitter.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow To Start a Blog (Strategy, Tips, &amp; Content Ideas)\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-start-a-blog\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stick-to-a-schedule\"><strong>Siga um cronograma<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Com tudo o que voc\u00ea precisa fazer para manter seu site no ar e funcionando (sabemos que a lista de tarefas nunca acaba), voc\u00ea vai precisar de uma maneira de se manter organizado \u2014 e manter a sanidade \u2014 enquanto promove seu blog nas redes sociais. <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/social-media-strategy-guide\/\"><span style=\"font-weight: 400;\">Depois de planejar<\/span><\/a><span style=\"font-weight: 400;\"> conte\u00fado personalizado para cada canal, agende seus posts para poder configur\u00e1-los e seguir em frente. Programas como Hootsuite ou CoSchedule funcionam muito bem para esse agendamento multicanal. <\/span><\/p>\n\n\n\n<div class=\"wp-block-image size-full wp-image-20677\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"600\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27.jpg.webp\" alt=\"Quadro-negro com calend\u00e1rio de redes sociais.\" class=\"wp-image-20677 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-27-300x200.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-27-768x512.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-600x400.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-730x487.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-784x523.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-877x585.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Al\u00e9m disso, agendar conte\u00fado com anteced\u00eancia ajuda voc\u00ea a manter a consist\u00eancia e aproveitar os melhores hor\u00e1rios de publica\u00e7\u00e3o de cada plataforma sem precisar ficar online a cada segundo do dia. Claro, vai levar tempo para descobrir os melhores hor\u00e1rios e a frequ\u00eancia de publica\u00e7\u00e3o ideal de cada plataforma, ent\u00e3o n\u00e3o se preocupe se precisar continuar ajustando e refinando o agendamento das suas redes sociais.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-buzz-with-campaigns\"><strong>Gere buzz com campanhas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Em vez de apenas um tweet ou post no Instagram aqui e ali, voc\u00ea pode usar as redes sociais para atrair p\u00fablicos para o seu blog de novas maneiras. Ao criar campanhas nas redes sociais (e usar hashtags nos lugares certos), voc\u00ea pode implementar esfor\u00e7os focados e concentrados que podem gerar um retorno maior em engajamento e tr\u00e1fego para o seu blog. Planeje campanhas oportunas definindo metas para o engajamento desejado e para como esse engajamento se traduzir\u00e1 em novo tr\u00e1fego para o blog.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20652\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"739\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2-.jpg.webp\" alt=\"Girl Scouts no Twitter.\" class=\"wp-image-20652 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-2--300x246.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-2--768x631.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--600x493.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--730x599.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--784x644.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--877x720.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/739;\" \/><figcaption class=\"wp-element-caption\">A campanha cont\u00ednua #BecauseofGirlScouts das Girl Scouts no Twitter oferece a elas uma maneira \u00fanica de compartilhar conte\u00fado e \u2014 b\u00f4nus \u2014 atrai muito conte\u00fado gerado por seguidores e influenciadores.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20660 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10-.jpg.webp\" alt=\"\" width=\"900\" height=\"839\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-10--300x280.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-10--768x716.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--600x559.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--730x681.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--784x731.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--877x818.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/839;\" \/><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"829\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11-.jpg.webp\" alt=\"\" class=\"wp-image-20661 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-11--300x276.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-11--768x707.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--600x553.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--730x672.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--784x722.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--877x808.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/829;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\t30 Affordable Ways To Promote Your Website (Ultimate Guide)\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www.dreamhost.com\/blog\/ways-to-promote-your-website\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stay-in-tune-with-trends\"><strong>Fique por dentro das tend\u00eancias<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">De agora em diante, veja pegar carona nas tend\u00eancias (de forma criativa) como algo positivo. \u00c0 medida que voc\u00ea aprimora suas habilidades de escuta social, pode aprender a captar o pulso do burburinho virtual e das tend\u00eancias sociais em cada plataforma e personalizar o conte\u00fado para usar o hype j\u00e1 criado a favor dos seus esfor\u00e7os para encontrar novos p\u00fablicos. Ent\u00e3o, seja surfando na onda do #InMyFeelingsChallenge, do emoji mais recente do iPhone ou de um feriado (Dia Nacional da Pizza, algu\u00e9m?) ou esta\u00e7\u00e3o que est\u00e1 chegando, a conversa natural sobre temas que est\u00e3o em alta pode servir como ve\u00edculo para gerar tr\u00e1fego. <\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20676\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"666\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26-.jpg.webp\" alt=\"Maria, do blog de lifestyle The Glam Greek.\" class=\"wp-image-20676 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-26--300x222.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-26--768x568.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--600x444.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--730x540.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--784x580.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--877x649.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/666;\" \/><figcaption class=\"wp-element-caption\">Maria, do blog de lifestyle The Glam Greek, aproveita o burburinho do #NationalReadaBookDay para engajar os instagrammers e promover seu blog.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image size-full wp-image-20675\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"869\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25-.jpg.webp\" alt=\"Post da American Airlines no Facebook.\" class=\"wp-image-20675 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-25--300x290.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-25--768x742.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--600x579.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--730x705.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--784x757.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--877x847.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/869;\" \/><figcaption class=\"wp-element-caption\">A American Airlines usa o Facebook para compartilhar conte\u00fado relacionado ao t\u00f3pico em alta #NationalCameraDay.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image size-full wp-image-20670\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"581\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20-.jpg.webp\" alt=\"Post da Lego no Instagram com o tema do Casamento Real.\" class=\"wp-image-20670 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-20--300x194.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-20--768x496.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--600x387.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--730x471.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--784x506.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--877x566.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/581;\" \/><figcaption class=\"wp-element-caption\">Isso \u00e9 que \u00e9 relev\u00e2ncia: o post da Lego no Instagram com o tema do Casamento Real foi uma promo\u00e7\u00e3o no momento perfeito.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image size-full wp-image-20665\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"614\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15-.jpg.webp\" alt=\"Post da JetBlue no Twitter sobre o feriado tem\u00e1tico de Star Wars.\" class=\"wp-image-20665 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-15--300x205.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-15--768x524.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--600x409.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--730x498.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--784x535.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--877x598.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/614;\" \/><figcaption class=\"wp-element-caption\">Entrar no clima do feriado tem\u00e1tico de Star Wars com um tweet bem pensado? Genialidade em marketing nas redes sociais. Parab\u00e9ns, JetBlue.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-promote-across-networks\"><strong>Promova entre redes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fa\u00e7a seus esfor\u00e7os de marketing nas redes sociais trabalharem juntos. Em vez de apenas reciclar conte\u00fado entre as plataformas, compartilhe em cada uma conte\u00fado exclusivo que leve os usu\u00e1rios ao conte\u00fado das outras \u2014 por exemplo, voc\u00ea pode compartilhar um momento de &#8220;bastidores&#8221; nos seus stories do Instagram enquanto compartilha um trecho de post ou coment\u00e1rio de leitor no seu Twitter. Esse m\u00e9todo de marketing social do tipo &#8220;s\u00f3 aqui&#8221; ajudar\u00e1 a incentivar os usu\u00e1rios a interagir com voc\u00ea em v\u00e1rias plataformas \u2014 dando ainda mais exposi\u00e7\u00e3o aos seus esfor\u00e7os de marketing.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow To Update Old Blog Posts To Keep Your Content Fresh\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www.dreamhost.com\/blog\/?p=17507\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optimize-for-mobile\"><strong>Otimize para dispositivos m\u00f3veis<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pronto para um dado impressionante? L\u00e1 vai:<\/span><a href=\"https:\/\/coschedule.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\"> 91%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;dos usu\u00e1rios de redes sociais acessam os canais sociais por dispositivos m\u00f3veis. Com o n\u00famero total de usu\u00e1rios de celular passando de 5 bilh\u00f5es (um aumento de <\/span><a href=\"https:\/\/blog.hootsuite.com\/11-people-join-social-every-second\/\"><span style=\"font-weight: 400;\">4%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;em rela\u00e7\u00e3o ao ano passado), mais pessoas do que nunca acessam suas redes sociais em tr\u00e2nsito. Em resumo, isso significa que seu conte\u00fado \u2014 tanto nas redes sociais quanto no seu site \u2014 precisa ser <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-optimize-your-site-for-mobile\/\"><span style=\"font-weight: 400;\">compat\u00edvel com dispositivos m\u00f3veis<\/span><\/a><span style=\"font-weight: 400;\">, otimizado para um p\u00fablico que anda com o smartphone na m\u00e3o, seja a caminho do trabalho, no hor\u00e1rio de almo\u00e7o ou na fila do supermercado. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20666 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16.jpg.webp\" alt=\"Pessoas na plataforma de trem olhando para os celulares.\" width=\"900\" height=\"600\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-16-300x200.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-16-768x512.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-600x400.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-730x487.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-784x523.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-877x585.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><b><\/b><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-don-t-neglect-seo\"><strong>N\u00e3o negligencie o SEO<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">S\u00f3 porque voc\u00ea est\u00e1 decidido a melhorar seu desempenho nas redes sociais para levar mais tr\u00e1fego ao seu blog, n\u00e3o significa que pode ignorar a tarefa necess\u00e1ria de otimizar seu conte\u00fado (e seu site) para os mecanismos de busca. Temos guias de SEO nota A+ \u2014 confira <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/?s=SEO\"><span style=\"font-weight: 400;\">na nossa biblioteca de SEO<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-your-eyes-on-analytics\"><strong>Fique de olho nas an\u00e1lises<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Como as redes sociais mudam com tanta frequ\u00eancia, e o marketing nas diversas plataformas pode ser um processo de tentativa e erro, voc\u00ea precisa acompanhar o que est\u00e1 funcionando \u2014 e o que n\u00e3o est\u00e1. Uma ferramenta de monitoramento de redes sociais como Sprout Social ou Social Report pode fornecer insights valiosos sobre a atividade nas redes e os resultados dos seus esfor\u00e7os de marketing. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Al\u00e9m disso, preste aten\u00e7\u00e3o \u00e0 se\u00e7\u00e3o de refer\u00eancias nas an\u00e1lises do seu blog. De onde vem o seu tr\u00e1fego? O p\u00fablico est\u00e1 chegando em massa pelo Instagram? Ent\u00e3o voc\u00ea est\u00e1 indo bem nessa rede \u2014 continue investindo l\u00e1. Pouca ou nenhuma gente visitando seu site a partir do Facebook? Parece que voc\u00ea sabe onde avaliar e ajustar. Ficar de olho nas an\u00e1lises ajuda voc\u00ea n\u00e3o s\u00f3 a ter seu p\u00fablico em mente, mas tamb\u00e9m a continuar melhorando rumo ao sucesso do seu blog.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n\n\n<div\n\tclass=\"article-cta-shared article-cta-small\"\n>\n    <div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder.webp 1x, https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder-x2.webp 2x\"  alt=\"Ad background image\" \/><\/div>\n\n\n\n\n  <div class=\"content-btm\">\n    <h2\n      class=\"h2--md\"\n    >\n      Esteja nas redes sociais e fa\u00e7a seu neg\u00f3cio crescer com a DreamHost\n    <\/h2>\n    <p\n      class=\"p--md\"\n    >\n      Nossos especialistas v\u00e3o ajudar a criar uma estrat\u00e9gia poderosa de redes sociais e elevar o n\u00edvel da sua execu\u00e7\u00e3o para que voc\u00ea possa se concentrar em administrar seu neg\u00f3cio.\n    <\/p>\n\n            <a\n            href=\"https:\/\/www.dreamhost.com\/pt\/servicos-profissionais\/marketing\/marketing-redes-sociais\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Saiba mais                    <\/a>\n\n  <\/div>\n<\/div>\n\n\n<h2 id=\"h-breaking-down-the-platforms\" class=\"wp-block-heading\"><b>Analisando as plataformas<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Vamos destrinchar as coisas. Como existem tantas plataformas de redes sociais hoje em dia (parece que surge uma nova todo dia), vamos abordar cinco canais principais, identificando como os esfor\u00e7os de marketing podem ser em cada plataforma e o que \u00e9 importante saber sobre cada rede social individualmente. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Cada canal oferece muitas maneiras diferentes de promover seu conte\u00fado, ent\u00e3o \u00e9 importante conhecer cada um \u2014 incluindo limites de caracteres, dados demogr\u00e1ficos e hor\u00e1rios ideais de publica\u00e7\u00e3o. Ainda assim, a hora de virar um guru das redes sociais \u00e9 agora \u2014 as pr\u00e1ticas mais eficazes nas redes sociais costumam mudar com o tempo, ent\u00e3o \u00e9 essencial que voc\u00ea mantenha seu conhecimento em dia. Dito isso, \u00e9 hora de fazer login!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook\"><strong>Facebook<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usu\u00e1rios<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\"><span style=\"font-weight: 400;\">Um bilh\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> de usu\u00e1rios ativos di\u00e1rios<\/span><\/li>\n\n\n\n<li><b>Principal p\u00fablico demogr\u00e1fico<\/b><span style=\"font-weight: 400;\">: pessoas de 18 a 29 anos representam <\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-demographics\/\"><span style=\"font-weight: 400;\">82%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios<\/span><\/li>\n\n\n\n<li><b>Hor\u00e1rios-chave<\/b><span style=\"font-weight: 400;\">: 9h, 13h\u201315h, <\/span><a href=\"https:\/\/coschedule.com\/social-media-marketing\/best-times-to-post-on-social-media#facebook\"><span style=\"font-weight: 400;\">de quinta a domingo<\/span><\/a><\/li>\n\n\n\n<li><b>Frequ\u00eancia ideal de publica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: uma vez por dia<\/span><\/li>\n\n\n\n<li><b>Limite de caracteres por post<\/b><span style=\"font-weight: 400;\">: 10.000, <\/span><i><span style=\"font-weight: 400;\">mas<\/span><\/i><span style=\"font-weight: 400;\"> apenas os primeiros 480 caracteres aparecem na linha do tempo. O restante fica oculto atr\u00e1s de um link &#8220;Ver mais&#8221;. Ent\u00e3o, a dica \u00e9: \u00e9 melhor manter seu post com at\u00e9 480 caracteres. O restante do texto provavelmente n\u00e3o ser\u00e1 visto. Na verdade, relat\u00f3rios mostram que o tamanho ideal para engajamento \u00e9 de <\/span><a href=\"https:\/\/blog.hootsuite.com\/ideal-social-media-post-length\/#Facebook\"><span style=\"font-weight: 400;\">menos de 80 caracteres<\/span><\/a><span style=\"font-weight: 400;\">! <\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image size-full wp-image-20654\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"598\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4.jpg.webp\" alt=\"Tela de login do Facebook.\" class=\"wp-image-20654 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-4-300x199.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-4-768x510.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-600x399.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-730x485.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-784x521.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-877x583.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/598;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Embora possa parecer a vers\u00e3o millennial do Myspace (ou seja, a cidade fantasma da web), na realidade<\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">o Facebook ainda domina o jogo das redes sociais, com o total de usu\u00e1rios chegando a quase <\/span><a href=\"https:\/\/www.businessofapps.com\/data\/facebook-statistics\/\"><span style=\"font-weight: 400;\">1,78 bilh\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> em 2020. Al\u00e9m disso, (com exce\u00e7\u00e3o das pessoas com mais de 65 anos) <\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-demographics\/\"><span style=\"font-weight: 400;\">mais da metade<\/span><\/a><span style=\"font-weight: 400;\"> dos americanos de cada faixa et\u00e1ria usa o Facebook. \u00c9 uma abrang\u00eancia <\/span><i><span style=\"font-weight: 400;\">significativa<\/span><\/i><span style=\"font-weight: 400;\">. Como ele domina amplamente o cen\u00e1rio social, \u00e9 importante \u2014 at\u00e9 crucial \u2014 entender a plataforma para promover bem o seu blog. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Uma <\/span><a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\"><span style=\"font-weight: 400;\">pesquisa recente do Pew Research Center<\/span><\/a><span style=\"font-weight: 400;\"> revelou que a maioria dos adultos americanos \u2014 73% \u2014 usa o Facebook. Dito isso, ele continua sendo uma plataforma social prim\u00e1ria e, embora o tempo total gasto diariamente no Facebook tenha diminu\u00eddo ao longo do tempo para <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\"><span style=\"font-weight: 400;\">35 minutos<\/span><\/a><span style=\"font-weight: 400;\">, \u00e9 a plataforma verificada com mais frequ\u00eancia \u2014 <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-network-landscape-chartoftheday\/\"><span style=\"font-weight: 400;\">oito vezes por dia<\/span><\/a><span style=\"font-weight: 400;\">. Oito!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">O Facebook permite que voc\u00ea promova seu blog pelo seu perfil, por p\u00e1ginas e em grupos. Mantenha os posts visuais \u2014 ou seja, inclua imagens de alta qualidade \u2014 e considere colocar o link no campo de texto em vez de usar o post com a pr\u00e9-visualiza\u00e7\u00e3o autom\u00e1tica do link. J\u00e1 foi demonstrado que esse truque <\/span><a href=\"https:\/\/www.thesocialmediahat.com\/article\/facebook-hack-will-10x-your-reach\"><span style=\"font-weight: 400;\">ajuda a aumentar o engajamento<\/span><\/a><span style=\"font-weight: 400;\"> no seu post. E mais um ponto a favor dos visuais: as imagens dos posts s\u00e3o adicionadas automaticamente ao seu \u00e1lbum do Facebook, para que seu p\u00fablico possa acess\u00e1-las (incluindo seus links) em um \u00fanico lugar conveniente.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Use textos envolventes e convidativos nos seus posts, incentivando sua comunidade a compartilhar pensamentos e opini\u00f5es. E, por mais tentador que seja \u2014 afinal, elas n\u00e3o s\u00e3o \u00f3timas para transformar posts em conte\u00fado pesquis\u00e1vel? \u2014 evite usar hashtags. Elas <\/span><a href=\"https:\/\/www.socialmediatoday.com\/social-business\/should-you-use-hashtags-facebook-heres-what-research-says\"><span style=\"font-weight: 400;\">historicamente n\u00e3o t\u00eam sido boas<\/span><\/a><span style=\"font-weight: 400;\"> para o engajamento no Facebook. <\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20667\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"737\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-17-.jpg.webp\" alt=\"Post da Staples no Facebook com uma lancheira vintage.\" class=\"wp-image-20667 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-17-.jpg.webp 737w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-17--246x300.jpg 246w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-17--600x733.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-17--730x891.jpg.webp 730w\" data-sizes=\"(max-width: 737px) 100vw, 737px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 737px; --smush-placeholder-aspect-ratio: 737\/900;\" \/><figcaption class=\"wp-element-caption\">Adoramos este post oportuno, divertido e envolvente da Staples.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Varie os hor\u00e1rios em que voc\u00ea publica e o texto que usa para promover o conte\u00fado do seu blog (mantenha tudo atualizado!) nas diferentes \u00e1reas do Facebook, seja na sua p\u00e1gina principal ou em grupos. N\u00e3o tenha receio de recompartilhar conte\u00fado perene intercalado com outros conte\u00fados \u00fateis e relevantes.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20669\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"647\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-19-.jpg.webp\" alt=\"P\u00e1gina de K.M. Weiland no Facebook.\" class=\"wp-image-20669 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-19-.jpg.webp 647w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-19--216x300.jpg 216w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-19--600x835.jpg.webp 600w\" data-sizes=\"(max-width: 647px) 100vw, 647px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 647px; --smush-placeholder-aspect-ratio: 647\/900;\" \/><figcaption class=\"wp-element-caption\">A autora e blogueira de escrita K.M. Weiland usa o Facebook para incentivar a conversa e promover conte\u00fado \u00fatil do blog.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span>Se voc\u00ea quer experimentar um <span>an\u00fancio<\/span><span> no Facebook<\/span> para promover seu <span>blog<\/span>, leia sobre <span><span>publicidade<\/span><\/span><span> em redes sociais<\/span> com um guia <\/span><a href=\"https:\/\/blog.hootsuite.com\/social-media-advertising\/\" target=\"_new\" rel=\"noopener noreferrer\"><span>como este<\/span><\/a><span>.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">E a \u00faltima palavra sobre manter tudo otimizado para dispositivos m\u00f3veis: <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\"><span style=\"font-weight: 400;\">19%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;do tempo gasto em dispositivos m\u00f3veis \u00e9 gasto no Facebook. Deixe isso assentar por um minuto. Dezenove por cento de <\/span><i><span style=\"font-weight: 400;\">todo<\/span><\/i><span style=\"font-weight: 400;\"> o tempo gasto em dispositivos m\u00f3veis. Para construir o p\u00fablico do seu blog, o conte\u00fado que voc\u00ea compartilha <\/span><i><span style=\"font-weight: 400;\">tem<\/span><\/i><span style=\"font-weight: 400;\"> que ser compat\u00edvel com dispositivos m\u00f3veis.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram\"><strong>Instagram<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usu\u00e1rios<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/techcrunch.com\/2018\/06\/20\/instagram-1-billion-users\/\"><span style=\"font-weight: 400;\">1 bilh\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> de usu\u00e1rios ativos mensais<\/span><\/li>\n\n\n\n<li><b>Principal p\u00fablico demogr\u00e1fico<\/b><span style=\"font-weight: 400;\">: pessoas de 18 a 29 anos representam <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#instagram\"><span style=\"font-weight: 400;\">59%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios<\/span><\/li>\n\n\n\n<li><b>Hor\u00e1rios-chave<\/b><span style=\"font-weight: 400;\">: dias \u00fateis (a quinta-feira <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\"><span style=\"font-weight: 400;\">aparece como<\/span><\/a><span style=\"font-weight: 400;\"> o dia de maior engajamento) \u00e0s 5h e das 15h \u00e0s 16h.<\/span><\/li>\n\n\n\n<li><b>Frequ\u00eancia ideal de publica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\"><span style=\"font-weight: 400;\">5 vezes<\/span><\/a><span style=\"font-weight: 400;\"> por semana<\/span><\/li>\n\n\n\n<li><b>Limite de caracteres por post<\/b><span style=\"font-weight: 400;\">: 2.200; 30 hashtags. O tamanho ideal para legendas \u00e9 de <\/span><a href=\"https:\/\/blog.hootsuite.com\/ideal-social-media-post-length\/#Instagram\"><span style=\"font-weight: 400;\">138-150 caracteres<\/span><\/a><span style=\"font-weight: 400;\">, com 5-10 hashtags.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image size-full wp-image-20678\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"675\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28.jpg.webp\" alt=\"Tela de login do Instagram.\" class=\"wp-image-20678 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-28-300x225.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-28-768x576.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-600x450.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-730x548.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-784x588.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-877x658.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/675;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voc\u00ea n\u00e3o precisa ser Selena Gomez <\/span><span style=\"font-weight: 400;\">ou Cristiano Ronaldo \u2014 os mais seguidos do Insta \u2014 para alcan\u00e7ar e atingir novos p\u00fablicos para o seu blog com efic\u00e1cia. O Instagram est\u00e1 crescendo muito (especialmente depois de ser comprado pelo Facebook em 2012), o que significa que a plataforma est\u00e1 repleta de possibilidades para voc\u00ea promover seu blog ou site. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">H\u00e1 muito amor (e <\/span><a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/paper-souls\/201601\/instagram-is-the-happiest-place-in-the-internet-world\"><span style=\"font-weight: 400;\">felicidade<\/span><\/a><span style=\"font-weight: 400;\">) circulando pelo Instagram. Ou seja, os usu\u00e1rios tocam duas vezes em mais de <\/span><a href=\"http:\/\/time.com\/money\/4376329\/instagram-users\/\"><span style=\"font-weight: 400;\">4 milh\u00f5es<\/span><\/a><span style=\"font-weight: 400;\"> de posts por dia. Por isso, a plataforma tem a <\/span><a href=\"https:\/\/www.webstrategiesinc.com\/blog\/which-social-media-sites-get-the-most-engagement\"><span style=\"font-weight: 400;\">maior taxa de intera\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> entre as redes sociais, com <\/span><a href=\"https:\/\/www.webstrategiesinc.com\/blog\/which-social-media-sites-get-the-most-engagement\"><span style=\"font-weight: 400;\">2-7%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;dos usu\u00e1rios interagindo com cada post.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dito isso, h\u00e1 outra estat\u00edstica que voc\u00ea deve conhecer: <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> dos posts do Instagram n\u00e3o s\u00e3o vistos. Pois \u00e9, a culpa \u00e9 do novo algoritmo. Como os instagrammers compartilham em m\u00e9dia <\/span><a href=\"https:\/\/www.reuters.com\/article\/us-facebook-instagram-users\/instagrams-user-base-grows-to-more-than-500-million-idUSKCN0Z71LN\"><span style=\"font-weight: 400;\">95 milh\u00f5es<\/span><\/a><span style=\"font-weight: 400;\"> de fotos e v\u00eddeos por dia, a satura\u00e7\u00e3o pode fazer com que o p\u00fablico (incluindo seu tr\u00e1fego potencial) n\u00e3o veja o que voc\u00ea compartilha. Como a rede usa o engajamento com os posts para escolher o conte\u00fado que as pessoas v\u00e3o ver, voc\u00ea precisa caprichar no seu engajamento \u2014 ou seja, fazer as pessoas interagirem com voc\u00ea. Como? Algumas dicas:<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-post-your-location\"><strong>Publique sua localiza\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Posts com geotag de localiza\u00e7\u00e3o recebem <\/span><span style=\"font-weight: 400;\">79%<\/span><span style=\"font-weight: 400;\"> mais engajamento, ent\u00e3o conte ao seu p\u00fablico onde voc\u00ea est\u00e1. Claro, voc\u00ea n\u00e3o quer dar seu endere\u00e7o residencial aos usu\u00e1rios, mas se estiver criando conte\u00fado em um local interessante ou visitando um lugar \u2014 compartilhe!<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-20682 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"578\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG.jpg.webp\" alt=\"Post da DreamHost no Instagram.\" class=\"wp-image-20682 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-IG-300x193.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-IG-768x493.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-600x385.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-730x469.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-784x504.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-877x563.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/578;\" \/><figcaption class=\"wp-element-caption\"><i><span style=\"font-weight: 400;\">Isso mesmo, estamos no Instagram! <\/span><\/i><a href=\"https:\/\/www.instagram.com\/dreamhost\/\"><i><span style=\"font-weight: 400;\">Siga-nos<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> para acompanhar nossas aventuras de hospedagem pelo mundo.<\/span><\/i><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-keep-track-of-and-replicate-high-performing-posts\"><strong>Acompanhe (e replique) os posts de alto desempenho<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Enquanto voc\u00ea trabalha para entender o que \u00e9 eficaz em cada rede social e o que n\u00e3o \u00e9, haver\u00e1 (muitas) tentativas e erros. Alguns posts ter\u00e3o bom desempenho, outros n\u00e3o. Isso faz parte do processo de aprendizado e refinamento. Mas para aumentar a probabilidade de engajamento (e, em \u00faltima an\u00e1lise, o tr\u00e1fego para o seu blog), acompanhe de perto suas an\u00e1lises e replique os elementos dos seus posts mais bem-sucedidos.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-engage-yourself\"><strong>Interaja voc\u00ea tamb\u00e9m<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Se voc\u00ea quer que as pessoas interajam com voc\u00ea, comece a dar um pouco de amor no Insta voc\u00ea mesmo. Comente e curta conte\u00fado social de outros blogs e sites parecidos com o seu. Quem sabe, voc\u00ea pode at\u00e9 conseguir, fazendo networking (social), novas colabora\u00e7\u00f5es e parcerias \u00fateis. (Veja a pr\u00f3xima dica!)<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tag-team\"><strong>Trabalhe em dupla<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voc\u00ea n\u00e3o precisa estar sozinho ao fazer marketing nas redes sociais. \u00c9 prov\u00e1vel que voc\u00ea se conecte com outros sites ou empresas com a mesma mentalidade, com quem pode ter benef\u00edcios m\u00fatuos no trabalho de promover suas marcas. Seja fazendo parceria para conte\u00fado de convidados nos blogs um do outro ou simplesmente promovendo os posts dos outros, trabalhar em dupla \u00e9 sempre uma boa ideia.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20657\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"580\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7-.jpg.webp\" alt=\"Post do Grammarly no Instagram.\" class=\"wp-image-20657 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-7--300x193.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-7--768x495.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--600x387.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--730x470.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--784x505.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--877x565.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/580;\" \/><figcaption class=\"wp-element-caption\">O servi\u00e7o de revis\u00e3o Grammarly fez uma parceria com o Glassdoor para oferecer dicas valiosas sobre como escrever curr\u00edculos.<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tell-stories\"><strong>Conte hist\u00f3rias<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Grande parte do crescimento do Instagram se deve ao recurso Stories. Ele tamb\u00e9m ajudou a aumentar o tempo que as pessoas passam na rede \u2014 usu\u00e1rios com menos de 25 anos passam <\/span><a href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\"><span style=\"font-weight: 400;\">mais de 30 minutos por dia<\/span><\/a><span style=\"font-weight: 400;\">, enquanto os com mais de 25 passam mais de 24 minutos por dia. Ent\u00e3o, usar os stories \u2014 seja para direcionar para conte\u00fado novo, mostrar pr\u00e9vias de conte\u00fados futuros ou construir sua marca \u2014 pode ajudar voc\u00ea a aumentar seu engajamento e tr\u00e1fego.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-employ-ctas\"><strong>Use CTAs<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aqui vai um n\u00famero animador para voc\u00ea: <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/instagram-marketing\/instagram-statistics\/\"><span style=\"font-weight: 400;\">75%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;(isso mesmo, tr\u00eas quartos!) dos usu\u00e1rios do Instagram tomam alguma atitude \u2014 como <\/span><a href=\"https:\/\/www.readunwritten.com\/2018\/08\/28\/studies-prove-blame-instagram-online-shopping\/\"><span style=\"font-weight: 400;\">fazer uma compra<\/span><\/a><span style=\"font-weight: 400;\"> ou, olha a dica, acessar um site \u2014 depois de visitar um post. O p\u00fablico est\u00e1 disposto (e propenso) a agir; voc\u00ea s\u00f3 precisa apontar a dire\u00e7\u00e3o certa. Nos seus posts e stories, d\u00ea ao seu p\u00fablico instru\u00e7\u00f5es espec\u00edficas sobre o que fazer em seguida \u2014 muito provavelmente, um link para visitar seu blog.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ace-captions\"><strong>Capriche nas legendas<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">N\u00e3o se preocupe. Voc\u00ea n\u00e3o precisa ser comediante de stand-up nem um escritor prol\u00edfico para criar legendas que engajam. Mas deve pensar nelas. Muito. Jogar uma legenda qualquer \u00e0s pressas n\u00e3o \u00e9 s\u00f3 pregui\u00e7a \u2014 \u00e9 uma oportunidade perdida de atrair novos p\u00fablicos para o seu site. Mostre sua voz e a personalidade do seu blog criando<\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/social-media-strategy-guide\/\"><span style=\"font-weight: 400;\"> legendas<\/span><\/a><span style=\"font-weight: 400;\"> divertidas, inteligentes e atentas ao limite de caracteres. <\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20655\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"662\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5-.jpg.webp\" alt=\"Post do Airbnb no Instagram.\" class=\"wp-image-20655 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-5--300x221.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-5--768x565.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--600x441.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--730x537.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--784x577.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--877x645.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/662;\" \/><figcaption class=\"wp-element-caption\">As legendas do Airbnb no Instagram despertam a vontade de viajar com detalhes v\u00edvidos e um ar de narrativa.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Releia antes de publicar para identificar erros de ortografia ou gram\u00e1tica e quaisquer outros poss\u00edveis deslizes. Al\u00e9m disso, planeje e use hashtags relevantes. N\u00e3o encha o post (escolha algumas a dedo) com hashtags desnecess\u00e1rias ou imprecisas s\u00f3 para ser visto. &nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-utilize-user-generated-content\"><strong>Use conte\u00fado gerado pelo usu\u00e1rio<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Empresas e sites n\u00e3o s\u00e3o os \u00fanicos que produzem conte\u00fado impressionante no Instagram. Muitas vezes, usu\u00e1rios comuns do dia a dia podem oferecer \u00f3timo conte\u00fado social. E se eles est\u00e3o compartilhando, comentando ou interagindo de alguma outra forma com seu blog ou conte\u00fado, esse material vale <\/span><i><span style=\"font-weight: 400;\">ouro<\/span><\/i><span style=\"font-weight: 400;\">. Compartilhe!<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20651\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"663\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1-.jpg.webp\" alt=\"Post da Letterfolk no Instagram.\" class=\"wp-image-20651 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-1--300x221.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-1--768x566.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--600x442.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--730x538.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--784x578.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--877x646.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/663;\" \/><figcaption class=\"wp-element-caption\">A Letterfolk aproveita os projetos criativos dos clientes para promover seus produtos.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image size-full wp-image-20671\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"656\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21-.jpg.webp\" alt=\"Julia Engel, blogueira de lifestyle e moda do Gal Meets Glam.\" class=\"wp-image-20671 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-21--300x219.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-21--768x560.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--600x437.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--730x532.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--784x571.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--877x639.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/656;\" \/><figcaption class=\"wp-element-caption\">A blogueira de lifestyle e moda Julia Engel, do Gal Meets Glam, compartilha conte\u00fado gerado pelas clientes que usam seus vestidos.<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-be-business-minded\"><strong>Tenha mentalidade de neg\u00f3cios<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mesmo que voc\u00ea n\u00e3o esteja vendendo um produto, est\u00e1 vendendo <\/span><i><span style=\"font-weight: 400;\">alguma coisa<\/span><\/i><span style=\"font-weight: 400;\"> ao promover seu blog: seu conte\u00fado (e sua marca). Ent\u00e3o mantenha uma mentalidade de neg\u00f3cios ao decidir o que, quando e por que publicar. <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\"><span style=\"font-weight: 400;\">Oitenta por cento<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios do Insta seguem uma empresa na plataforma, o que significa que o p\u00fablico n\u00e3o tem receio de interagir com as contas de que gosta e acompanh\u00e1-las. (Essa conta pode ser a sua!)<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-show-your-face\"><strong>Mostre seu rosto<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">N\u00e3o precisa necessariamente ser o <\/span><i><span style=\"font-weight: 400;\">seu<\/span><\/i><span style=\"font-weight: 400;\"> rosto, mas relat\u00f3rios mostram que imagens do Instagram com rostos recebem <\/span><span style=\"font-weight: 400;\">38%<\/span><span style=\"font-weight: 400;\">&nbsp;mais curtidas do que as sem rostos. Seja tirando suas pr\u00f3prias fotos ou investindo em <a href=\"https:\/\/www.dreamhost.com\/blog\/\">fotos de banco de imagens de alta qualidade<\/a>, inclua pessoas nas imagens que voc\u00ea compartilha.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20674\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"572\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24-.jpg.webp\" alt=\"Post do Humans of New York no Instagram.\" class=\"wp-image-20674 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-24--300x191.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-24--768x488.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--600x381.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--730x464.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--784x498.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--877x557.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/572;\" \/><figcaption class=\"wp-element-caption\">Humans of New York \u00e9 um dos melhores exemplos de imagens sociais centradas em pessoas. E as estat\u00edsticas comprovam: \u00e9 envolvente.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-twitter\"><strong>Twitter<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usu\u00e1rios<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/\"><span style=\"font-weight: 400;\">330 milh\u00f5es<\/span><\/a><span style=\"font-weight: 400;\"> de usu\u00e1rios ativos mensais<\/span><\/li>\n\n\n\n<li><b>Principal p\u00fablico demogr\u00e1fico<\/b><span style=\"font-weight: 400;\">: pessoas de 18 a 29 anos representam <\/span><a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\"><span style=\"font-weight: 400;\">36%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios; <\/span><span style=\"font-weight: 400;\">22% das pessoas de 30 a 49 anos. <\/span><\/li>\n\n\n\n<li><b>Hor\u00e1rios-chave<\/b><span style=\"font-weight: 400;\">: quarta-feira, <\/span><a href=\"https:\/\/coschedule.com\/social-media-marketing\/best-times-to-post-on-social-media\"><span style=\"font-weight: 400;\">9h-10h, 14h<\/span><\/a><\/li>\n\n\n\n<li><b>Frequ\u00eancia ideal de publica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/coschedule.com\/blog\/how-often-to-post-on-social-media\/\"><span style=\"font-weight: 400;\">15 vezes<\/span><\/a><span style=\"font-weight: 400;\"> por dia<\/span><\/li>\n\n\n\n<li><b>Limite de caracteres por post<\/b><span style=\"font-weight: 400;\">: 280 (imagens e men\u00e7\u00f5es no in\u00edcio do tweet n\u00e3o contam para o limite). A quantidade ideal de caracteres \u00e9 <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-character-counter\/#twitter\"><span style=\"font-weight: 400;\">71-100<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">O volume de conte\u00fado no Twitter \u00e9 alt\u00edssimo (s\u00e3o enviados mais de <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#twitter\"><span style=\"font-weight: 400;\">350.000 tweets<\/span><\/a><span style=\"font-weight: 400;\"> por minuto)<\/span><span style=\"font-weight: 400;\">, e \u00e9 por isso que compartilhar ou retuitar um n\u00famero maior de tweets por dia n\u00e3o tem problema \u2014 e tamb\u00e9m por isso \u00e9 mais f\u00e1cil se perder na multid\u00e3o se voc\u00ea n\u00e3o estiver criando e tuitando conte\u00fado de qualidade, bem escrito, publicado na hora certa e acompanhado de visuais fortes. Como <\/span><a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\"><span style=\"font-weight: 400;\">42%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;dos usu\u00e1rios do Twitter acessam o aplicativo todos os dias, voc\u00ea tem oportunidades di\u00e1rias de gerar tr\u00e1fego para o seu blog.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20663\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"664\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-13-.jpg.webp\" alt=\"Post do Spotify no Twitter.\" class=\"wp-image-20663 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-13-.jpg.webp 664w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-13--221x300.jpg 221w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-13--600x813.jpg.webp 600w\" data-sizes=\"(max-width: 664px) 100vw, 664px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 664px; --smush-placeholder-aspect-ratio: 664\/900;\" \/><figcaption class=\"wp-element-caption\">Al\u00e9m de promover o conte\u00fado do seu site de formas criativas e visuais, o Spotify usa o Twitter para envolver o p\u00fablico em conversas.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dito isso, o Twitter n\u00e3o \u00e9 apenas uma forma de tuitar links para novos conte\u00fados do blog. \u00c9 tamb\u00e9m uma forma de se comunicar com o p\u00fablico. Interaja com os usu\u00e1rios aproveitando chats do Twitter, respondendo a coment\u00e1rios, compartilhando enquetes e usando t\u00f3picos ou hashtags em alta para participar das conversas do momento.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin\"><strong>LinkedIn<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usu\u00e1rios<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/fortune.com\/2017\/04\/24\/linkedin-users\/\"><span style=\"font-weight: 400;\">500 milh\u00f5es<\/span><\/a><span style=\"font-weight: 400;\"> de usu\u00e1rios<\/span><\/li>\n\n\n\n<li><b>Principal p\u00fablico demogr\u00e1fico<\/b><span style=\"font-weight: 400;\">: pessoas de 30 a 64 anos representam <\/span><a href=\"http:\/\/wersm.com\/2015-social-media-demographics-for-marketers\/\"><span style=\"font-weight: 400;\">61%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios.<\/span><\/li>\n\n\n\n<li><b>Hor\u00e1rios-chave<\/b><span style=\"font-weight: 400;\">: quarta-feira, das 15h \u00e0s 17h.<\/span><\/li>\n\n\n\n<li><b>Frequ\u00eancia ideal de publica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: pelo menos uma vez por semana, no m\u00e1ximo uma vez por dia.<\/span><\/li>\n\n\n\n<li><b>Limite de caracteres por post<\/b><span style=\"font-weight: 400;\">: <\/span><a ><span style=\"font-weight: 400;\">Varia<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Apesar da reputa\u00e7\u00e3o de longa data, o LinkedIn n\u00e3o \u00e9 s\u00f3 para profissionais de terno e gravata querendo divulgar seus curr\u00edculos ou para empresas em busca do pr\u00f3ximo grande funcion\u00e1rio. O LinkedIn \u00e9 uma rede social que, na verdade, oferece excelentes oportunidades para divulgar seu blog e atrair leitores.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2016\/get-proof--the-case-for-b2b-marketing-on-linkedin--infographic-\"><span style=\"font-weight: 400;\">Quarenta e seis por cento<\/span><\/a><span style=\"font-weight: 400;\"> do tr\u00e1fego social para sites corporativos vem do LinkedIn. Ele \u00e9 um dos l\u00edderes em <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-start-a-blog\/\">levar p\u00fablico para blogs de empresas<\/a>, ent\u00e3o pode ser uma boa rede para usar na constru\u00e7\u00e3o do tr\u00e1fego do seu pr\u00f3prio blog \u2014 e de um tr\u00e1fego <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30030\/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx\"><span style=\"font-weight: 400;\">disposto a agir<\/span><\/a><span style=\"font-weight: 400;\"> e mais propenso a permanecer fiel.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20656\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"894\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6-.jpg.webp\" alt=\"Four Seasons Hotels and Resorts no LinkedIn.\" class=\"wp-image-20656 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6-.jpg.webp 894w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-6--298x300.jpg 298w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-6--150x150.jpg 150w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-6--768x773.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--600x604.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--730x735.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--784x789.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--877x883.jpg.webp 877w\" data-sizes=\"(max-width: 894px) 100vw, 894px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 894px; --smush-placeholder-aspect-ratio: 894\/900;\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image size-full wp-image-20658\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"858\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8-.jpg.webp\" alt=\"Four Seasons Hotels and Resorts no LinkedIn.\" class=\"wp-image-20658 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8-.jpg.webp 858w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-8--286x300.jpg 286w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-8--768x806.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8--600x629.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8--730x766.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8--784x822.jpg.webp 784w\" data-sizes=\"(max-width: 858px) 100vw, 858px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 858px; --smush-placeholder-aspect-ratio: 858\/900;\" \/><figcaption class=\"wp-element-caption\">Al\u00e9m de destacar funcion\u00e1rios, publicar posts divertidos ligados a tend\u00eancias (como o pr\u00f3prio post do Mannequin Challenge) e not\u00edcias da empresa, o Four Seasons Hotels and Resorts usa o LinkedIn para compartilhar seu conte\u00fado matador. #winning<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/foundationinc.co\/lab\/b2b-marketing-linkedin-stats\/\"><span style=\"font-weight: 400;\">Conte\u00fado longo<\/span><\/a><span style=\"font-weight: 400;\"> recebe mais compartilhamentos no LinkedIn, ent\u00e3o n\u00e3o se preocupe em ser prolixo. Crie conte\u00fado valioso e use o espa\u00e7o de que precisar para isso, depois compartilhe-o em grupos relevantes do LinkedIn que v\u00e3o engajar os usu\u00e1rios e direcion\u00e1-los ao seu blog para saber mais.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">E n\u00e3o se esque\u00e7a dos visuais: posts com <\/span><a href=\"https:\/\/foundationinc.co\/lab\/b2b-marketing-linkedin-stats\/\"><span style=\"font-weight: 400;\">oito imagens<\/span><\/a><span style=\"font-weight: 400;\"> superam os demais.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest\"><strong>Pinterest<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usu\u00e1rios<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.pinterest.com\/en\/audience-demographics-user-stats\"><span style=\"font-weight: 400;\">200 milh\u00f5es<\/span><\/a><span style=\"font-weight: 400;\"> de usu\u00e1rios ativos mensais<\/span><\/li>\n\n\n\n<li><b>Principal p\u00fablico demogr\u00e1fico<\/b><span style=\"font-weight: 400;\">: pessoas de 18 a 29 anos representam <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#pinterest\"><span style=\"font-weight: 400;\">36%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios, pessoas de 30 a 49 anos representam 34%, e <\/span><a href=\"https:\/\/business.pinterest.com\/en\/audience-demographics-user-stats\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios s\u00e3o mulheres.<\/span><\/li>\n\n\n\n<li><b>Hor\u00e1rios-chave<\/b><span style=\"font-weight: 400;\">: s\u00e1bado, \u00e0 noite<\/span><\/li>\n\n\n\n<li><b>Frequ\u00eancia ideal de publica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/blog.bufferapp.com\/pinterest-scheduling-frequency-timing\"><span style=\"font-weight: 400;\">5-30<\/span><\/a><span style=\"font-weight: 400;\"> pins por dia<\/span><\/li>\n\n\n\n<li><b>Limite de caracteres por post<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/socialmarketingwriting.com\/cheat-sheet-pinterest-limits-infographic\/\"><span style=\"font-weight: 400;\">500 caracteres<\/span><\/a><span style=\"font-weight: 400;\"> ou menos para a descri\u00e7\u00e3o do pin<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Embora pare\u00e7a que j\u00e1 passamos do auge do Pinterest, o canal social centrado em imagens ainda \u00e9 o quarto mais popular e continua crescendo. Al\u00e9m disso, o Pinterest n\u00e3o serve s\u00f3 para quadros de visualiza\u00e7\u00e3o virtuais (como aquele <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-make-wedding-website-wordpress\/\">quadro secreto de casamento<\/a> ou os pins de planos de refei\u00e7\u00e3o ambiciosos que voc\u00ea guardou). A plataforma oferece, na verdade, algumas maneiras realmente fant\u00e1sticas de promover seu blog.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"441\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9-.jpg.webp\" alt=\"Better Homes and Gardens no Pinterest.\" class=\"wp-image-20659 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-9--300x147.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-9--768x376.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--600x294.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--730x358.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--784x384.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--877x430.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/441;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Por exemplo, embora o conte\u00fado de marca tenha se tornado cansativo para o p\u00fablico em muitos sites, <\/span><a href=\"https:\/\/business.pinterest.com\/en\/blog\/heres-how-people-shop-on-pinterest\"><span style=\"font-weight: 400;\">78%<\/span><\/a><span style=\"font-weight: 400;\"> dos usu\u00e1rios do Pinterest recebem bem o conte\u00fado de marcas. Al\u00e9m disso, promover o conte\u00fado do seu blog por meio de pins n\u00e3o \u00e9 algo de uma vez s\u00f3. Voc\u00ea pode continuar recebendo engajamento muito tempo depois de clicar em enviar. Os usu\u00e1rios salvam seu conte\u00fado e podem continuar voltando a ele com o passar do tempo. Isso d\u00e1 ao conte\u00fado compartilhado uma vida \u00fatil mais longa do que a maioria dos esfor\u00e7os nas redes sociais. Legal, n\u00e9? E mais: al\u00e9m do conte\u00fado do blog, voc\u00ea pode gerar valor fixando materiais relacionados ao tema ou nicho do seu blog. Isso pode ajudar voc\u00ea a construir sua marca \u2014 e seu p\u00fablico.<\/span><\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h2 id=\"h-content-promotion-made-easy\" class=\"wp-block-heading\"><b>Promo\u00e7\u00e3o de conte\u00fado facilitada<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">J\u00e1 se sente um especialista em redes sociais? N\u00e3o se preocupe. Sabemos que \u00e9 muita coisa para absorver. E isso \u00e9 s\u00f3 uma amostra do universo social. Se voc\u00ea est\u00e1 procurando maneiras de explorar novos territ\u00f3rios sociais quando pegar o jeito de alguns canais principais (os que funcionam melhor para o <\/span><i><span style=\"font-weight: 400;\">seu<\/span><\/i><span style=\"font-weight: 400;\"> p\u00fablico), conhe\u00e7a outras plataformas, como YouTube (<\/span><a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\"><span style=\"font-weight: 400;\">um gigante social<\/span><\/a><span style=\"font-weight: 400;\">), Tumblr, Reddit, Medium, Snapchat e outras. Depois, h\u00e1 as comunidades do Google, os vlogs e o reblogging para dominar. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Saiba apenas isto: cada plataforma de rede social oferece maneiras diferentes de promover seu blog. Elas diferem n\u00e3o s\u00f3 em algoritmos e modelos de funcionamento, mas tamb\u00e9m em limites de caracteres e tamanhos de imagem, intera\u00e7\u00e3o da comunidade, principais p\u00fablicos demogr\u00e1ficos e nas t\u00e1ticas que tornam os esfor\u00e7os de marketing digital bem-sucedidos em cada uma. Vai levar tempo para encontrar seu ritmo nas redes sociais (e acompanhar tend\u00eancias e modelos que mudam o tempo todo), mas dedicar seus melhores esfor\u00e7os para promover seu blog nas redes sociais levar\u00e1 voc\u00ea ao pote de ouro no fim do arco-\u00edris: mais olhos no seu blog nota A+. Gol! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea trabalhou muito para chegar onde est\u00e1. V\u00e1 em frente, celebre suas conquistas. Voc\u00ea merece. Sabemos que gerenciar seu pr\u00f3prio site pode ser muito trabalho \u00e1rduo \u2014 e isso sem contar os desafios, curvas de aprendizado e (provavelmente) noites em claro que voc\u00ea enfrentou no processo de chegar onde est\u00e1 agora. [\u2026]<\/p>\n","protected":false},"author":1062,"featured_media":31250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","toc_headlines":"[[\"h-social-media-an-overview\",\"M\u00eddias Sociais, uma Vis\u00e3o Geral\"],[\"h-social-media-for-your-blog-promotion-strategy\",\"M\u00eddias Sociais para Sua Estrat\u00e9gia de Promo\u00e7\u00e3o de Blog\"],[\"h-social-media-marketing-best-practices\",\"Melhores Pr\u00e1ticas de Marketing em M\u00eddias Sociais\"],[\"h-breaking-down-the-platforms\",\"Desmembrando as Plataformas\"],[\"h-content-promotion-made-easy\",\"Promo\u00e7\u00e3o de Conte\u00fado Facilitada\"]]","hide_toc":false,"show_updated_at":"0","footnotes":""},"categories":[14391],"tags":[],"class_list":["post-57695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutoriais-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como Promover Seu Blog nas Redes Sociais - DreamHost Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dreamhost.com\/blog\/pt\/como-promover-seu-blog-nas-redes-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como Promover Seu Blog nas Redes Sociais - DreamHost Blog\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea trabalhou muito para chegar onde est\u00e1. V\u00e1 em frente, celebre suas conquistas. Voc\u00ea merece. Sabemos que gerenciar seu pr\u00f3prio site pode ser muito trabalho \u00e1rduo \u2014 e isso sem contar os desafios, curvas de aprendizado e (provavelmente) noites em claro que voc\u00ea enfrentou no processo de chegar onde est\u00e1 agora. 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