{"id":48966,"date":"2026-07-25T18:02:07","date_gmt":"2026-07-26T01:02:07","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=48966"},"modified":"2026-07-25T18:17:09","modified_gmt":"2026-07-26T01:17:09","slug":"how-to-use-ai","status":"publish","type":"post","link":"https:\/\/www.dreamhost.com\/blog\/how-to-use-ai\/","title":{"rendered":"How To Use AI as a Small Business Owner (12 Pro Tips)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ever feel like you\u2019re drowning in everyday tasks? You\u2019re not alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most small business owners spend the majority of their time swimming through \u201cbusywork,\u201d such as manual data entry, rather than diving into something more valuable \u2014 like strategy, for example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the good news: artificial intelligence can help keep you afloat. You might even be able to paddle faster than ever before.<\/p>\n\n\n\n<h2 id=\"h-how-do-small-business-owners-use-ai\" class=\"wp-block-heading\">How do small business owners use AI?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Small business owners use AI to automate repetitive admin, answer customer questions with chatbots, draft marketing content and images, analyze customer data, and summarize reports and meetings. Most tasks need only an affordable, general-purpose tool like ChatGPT or Claude, plus a clear prompt \u2014 no technical skills required.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you understand <a href=\"https:\/\/www.dreamhost.com\/blog\/guide-to-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI basics<\/a>, you can automate admin, enhance your creativity, and personalize your marketing in a fraction of the time. It\u2019s like having the world\u2019s most capable sidekick.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know more? Well, you\u2019ve come to the right place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we will be exploring the use cases of AI, tracking down the <a href=\"https:\/\/www.dreamhost.com\/blog\/ai-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">best tools<\/a>, and helping you get the most out of this exciting technology. Let\u2019s get started!<\/p>\n\n\n\n<h2 id=\"h-the-hype-train-is-ai-really-that-great\" class=\"wp-block-heading\">The hype train: Is AI really that great?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You have probably seen predictions that AI will soon replace humans in the workforce. Every week, one of the tech giants launches a new AI product. And billions of dollars are being invested in AI development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI hype train is thundering along at top speed. So, where is the revolution?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI may well change the world\u2026eventually. But, as The Economist argued in August 2024, it <a href=\"https:\/\/www.economist.com\/finance-and-economics\/2024\/08\/19\/artificial-intelligence-is-losing-hype\" target=\"_blank\" rel=\"noreferrer noopener\">probably won\u2019t happen overnight<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The disconnect between the hype and the current reality has led many business owners to write off AI as a gimmick.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The truth is more nuanced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, there are many silly ways to use artificial intelligence \u2014 from generating images of <a href=\"https:\/\/x.com\/emollick\/status\/1596579802114592770\" target=\"_blank\" rel=\"noreferrer noopener\">jetsetting otters<\/a>, to comparing your vocal talents with <a href=\"https:\/\/freddiemeter.withyoutube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">those of Freddie Mercury<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But other AI tools are incredibly powerful in a business context. They can genuinely improve your productivity and assist your staff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key is to focus on areas where the technology provides real value.<\/p>\n\n\n\n<h2 id=\"h-why-you-should-be-using-ai\" class=\"wp-block-heading\">Why you should be using AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">New technology tends to benefit the giant corporations before trickling down to the small folks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence is different.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most powerful AI tools are affordable even for sole traders, and they\u2019re pretty easy to use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the potential benefits of adopting the technology for your small business:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-can-save-time\">AI can save time<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest benefit of AI is the amount of wasted time you can save.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about all those repetitive tasks eating up your day. AI can handle many of them, freeing you up to focus on what really matters \u2014 growing your business.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer service<\/strong>: AI chatbots can handle basic queries 24\/7. And they don\u2019t even need coffee.<\/li>\n\n\n\n<li><strong>Data entry<\/strong>: AI can automate that tedious administrative work. Just remember to spot-check the results.<\/li>\n\n\n\n<li><strong>Scheduling<\/strong>: AI assistants can shuffle your calendar to make the most of your available time.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-can-enhance-your-creativity\">AI can enhance your creativity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Feeling stuck on ideas for your next marketing campaign?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u2019s got you covered. It can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generate content ideas<\/strong> tailored to your audience.<\/li>\n\n\n\n<li><strong>Write rough drafts<\/strong> of blog posts.<\/li>\n\n\n\n<li><strong>Create images and videos<\/strong>, with no graphic design skills required!<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1721\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o.webp\" alt=\"ChatGPT 4o generated social media image for a book store called Bee Bae's Books announcing an upcoming sale \" class=\"wp-image-49010 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o-279x300.webp 279w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o-952x1024.webp 952w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o-768x826.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o-1428x1536.webp 1428w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o-600x645.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o-1200x1291.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o-730x785.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o-1460x1570.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o-784x843.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o-1568x1687.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/02_generated_using_gpt_4o-877x943.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1721;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re still the brains behind the operation, but AI works as your creative assistant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI can help you make better decisions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI can do more than check tasks off your list; it can also help you work smarter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For small business owners, that means being better informed when making key decisions. You can use AI applications to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Crunch the numbers<\/strong> and spot trends you might miss, such as sales patterns.<\/li>\n\n\n\n<li><strong>Predict customer behavior<\/strong> to help you make better choices, like following up with leads.<\/li>\n\n\n\n<li><strong>Optimize your pricing<\/strong> strategy for maximum profit, using data from other businesses as a reference point.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s like having a super-smart business advisor \u2014 minus the exorbitant fees.<\/p>\n\n\n\n<h2 id=\"h2_what-are-the-best-ai-tools-for-businesses\" class=\"wp-block-heading\">What are the best AI tools for businesses?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For most small businesses, the best AI tools are <a href=\"https:\/\/openai.com\/chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a>, <a href=\"https:\/\/claude.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Claude<\/a>, <a href=\"https:\/\/gemini.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gemini<\/a>, and <a href=\"https:\/\/www.perplexity.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perplexity<\/a>. Between them, these four general-purpose assistants cover writing, data analysis, image generation, and research \u2014 and each one has a free tier you can start with today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here\u2019s a quick look at the most popular AI tools in 2026:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Tool<\/th><th>Pricing<\/th><th>Best for<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/openai.com\/chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a><\/td><td>Freemium<\/td><td>The biggest name in AI. Intelligent and highly versatile, with built-in image generation, but it can be a bit verbose if you want a quick summary.<\/td><\/tr><tr><td><a href=\"https:\/\/claude.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Claude<\/a><\/td><td>Freemium<\/td><td>The main competitor to ChatGPT. Similar intelligence, slightly more concise answers, and a particularly strong writer.<\/td><\/tr><tr><td><a href=\"https:\/\/gemini.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gemini<\/a><\/td><td>Freemium<\/td><td>Google\u2019s multi-purpose AI, now trading blows with the best: Gemini 3 Pro topped the LMArena leaderboard at its <a href=\"https:\/\/blog.google\/products-and-platforms\/products\/gemini\/gemini-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">November 2025 launch<\/a>. Excellent access to Google\u2019s live data.<\/td><\/tr><tr><td><a href=\"https:\/\/www.perplexity.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perplexity<\/a><\/td><td>Freemium<\/td><td>Made for research. Great for finding answers, statistics, and the sources behind them.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the tools above, we\u2019ll also look at some more specialized ones later.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n<h2 id=\"h2_12-smart-ways-to-use-ai-in-your-business\" class=\"wp-block-heading\">14 smart ways to use AI in your small business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You may be wondering, \u201cIf AI is so great, why isn\u2019t <em>everyone<\/em> using it?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good question. In part, it\u2019s because the technology is still emerging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before we dive in, four terms worth knowing (in plain English):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generative AI<\/strong>: AI that creates new content (text, images, code) instead of just analyzing existing data.<\/li>\n\n\n\n<li><strong>LLM (large language model)<\/strong>: the engine behind tools like ChatGPT and Claude, trained on huge amounts of text.<\/li>\n\n\n\n<li><strong>Natural language processing (NLP)<\/strong>: the tech that lets software understand everyday human language.<\/li>\n\n\n\n<li><strong>Hallucination<\/strong>: when an AI confidently states something false.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Generative AI is still young \u2014 ChatGPT only debuted in late 2022 \u2014 and many businesses simply haven\u2019t figured out the best use cases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019d like to get ahead of the curve, here are some tried-and-tested examples of how AI can power your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Generate compelling email subject lines in seconds<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.dreamhost.com\/blog\/email-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing<\/a> can be a really effective tool for drumming up business. The key is to write catchy subject lines that make people want to click.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the help of AI, anyone can draft a batch of strong subject line options in minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this task, we would recommend using<a href=\"https:\/\/claude.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Claude<\/a> (free with limited access). It\u2019s probably the most talented writer among the multi-purpose AI products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a step-by-step walkthrough:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Provide some context: <\/strong>Claude isn\u2019t a mind reader, so you need to provide some information about your business and target audience. Let\u2019s say:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cI run an online store selling handmade jewelry. My target customers are women aged 25\u201345 who appreciate unique, artisanal accessories.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Ask Claude to generate email subject lines: <\/strong>Be specific about the goal and tone.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cPlease create 5 catchy email subject lines to promote our new summer collection. They should be short, fun, and evoke a sense of exclusivity.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Provide some inspiration: <\/strong>If you have some example subject lines that worked well in the past, paste them in.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cHere are some subject lines that previously worked well with our audience\u2026\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4.<strong> Press Enter:<\/strong> Set Claude on the job!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Review Claude\u2019s suggestions and ask for revisions if needed. <strong>You can request adjustments like:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cCan you make #4 a little more unique?\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1106\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude.webp\" alt=\"screenshot of Claude providing five email subject lines and the user asking to make one more unique with a fresh output \" class=\"wp-image-49012 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude-300x207.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude-1024x708.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude-768x531.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude-1536x1062.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude-600x415.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude-1200x830.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude-730x505.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude-1460x1009.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude-784x542.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude-1568x1084.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/03_generated_using_claude-877x606.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1106;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">5. <strong>Pick out your favorites and test them in your marketing campaigns:<\/strong> Take note of which subject lines perform well. You can use these to train Claude next time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip: <\/strong>Check the promotional emails in your inbox for inspiration on great subject lines. Save these in a note, and give them to Claude as inspiration during Step 3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Analyze customer data to deliver targeted marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per McKinsey\u2019s Next in Personalization report (2021), companies that grow faster drive <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noreferrer noopener\">40%<\/a> more of their revenue from personalization than their slower-growing peers. That\u2019s too big a number to ignore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By analyzing customer data using artificial intelligence, you can segment your audience and create content that resonates with each customer persona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this task, we\u2019re going to use <a href=\"https:\/\/openai.com\/chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a>. The paid version has some awesome data analysis features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the walkthrough:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Collect the data you want to analyze<\/strong>: This could be customer data from your CRM, website data via <a href=\"https:\/\/www.dreamhost.com\/blog\/universal-analytics-to-ga4\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>, audience information from your <a href=\"https:\/\/www.dreamhost.com\/products\/email\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing software<\/a>, or something else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Upload your data files to ChatGPT<\/strong>: You can do this by dragging them into the chat box or clicking on the paper clip icon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1032\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment.webp\" alt=\"ChatGPT screenshot showing the location of the attachment button which is to the left of the input text box \" class=\"wp-image-49014 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment-300x194.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment-1024x660.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment-768x495.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment-1536x991.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment-600x387.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment-1200x774.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment-730x471.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment-1460x942.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment-784x506.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment-1568x1011.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/04_chatgpt_upload_attachment-877x566.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1032;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Ask ChatGPT to analyze the data<\/strong>: Now, you can ask specific questions or instruct the AI to find trends in the data. For example:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cWhich age groups in my customer base most often make repeat purchases?\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>Build your campaign: <\/strong>Based on the analysis, you might decide to create a targeted email campaign. Ask ChatGPT to generate email messages that are likely to resonate with the customers highlighted in your data analysis:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cCreate a promotional email for customers aged 30\u201345 who purchased at least twice, highlighting our new line of biodegradable dresses.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, you can ask ChatGPT to adjust the output.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip:<\/strong> Want to compile a complete marketing strategy based on your customer analysis? DreamHost\u2019s <a href=\"https:\/\/www.dreamhost.com\/features\/business-advisor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Advisor<\/a> tool can help. It even has built-in prompts that you can use with one click, such as:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cAct as an expert digital marketer: Question me to understand my business, products, and brand, then define five visionary, actionable marketing goals after receiving my answers.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Generate eye-catching images for your social media posts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Visual content always tends to <a href=\"https:\/\/www.dreamhost.com\/pro-services\/marketing\/social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">perform better on social media<\/a>. But where do you find all those images?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The easiest option is ChatGPT itself: OpenAI made <a href=\"https:\/\/openai.com\/index\/introducing-4o-image-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">GPT-4o image generation<\/a> ChatGPT\u2019s default image generator in March 2025 (replacing DALL-E), and it\u2019s available on every tier, including the free plan. Specialized models like <a href=\"https:\/\/github.com\/black-forest-labs\/flux\" target=\"_blank\" rel=\"noreferrer noopener\">FLUX<\/a> can also produce polished, detailed images based on your text inputs. You can generate anything from impressionist art to photo-realistic scenes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The workflow is the same whether you type prompts into ChatGPT or a specialized tool like FLUX (that\u2019s FLUX in the screenshot below):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Describe the image you want: <\/strong>You can type this into the chat box, just like any other prompt. Be as specific as possible, including details of the scene, the style of the image, the color scheme, and more. Imagine you were trying to describe what you want to a human artist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say you\u2019re promoting a new coffee blend\u2026<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cI want you to create a cozy, inviting image of a person enjoying a morning cup in a sunlit room.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Generate the first draft:<\/strong> Once you have written your description, hit <strong>Enter<\/strong>. Review the output and decide if it works for what you need.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1158\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux.webp\" alt=\"FLUX generated image showing the prompt input on the left and an image of a woman sitting at a sunbathed table drinking coffee or tea\" class=\"wp-image-49016 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux-300x217.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux-1024x741.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux-768x556.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux-1536x1112.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux-600x434.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux-1200x869.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux-730x528.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux-1460x1057.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux-784x567.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux-1568x1135.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/05_generated_using_flux-877x635.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1158;\" \/><figcaption class=\"wp-element-caption\">The describe-and-refine workflow, shown here in FLUX. ChatGPT works the same way: type the prompt, review, and revise.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Keep revising:<\/strong> Remember that your AI apprentice won\u2019t run out of steam. Feel free to keep revising the original draft with new text prompts, such as:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cThis is good, but can you make it darker?\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip: <\/strong>As with text outputs, ChatGPT can learn from images you upload. If you find something similar to what you want, save a copy and upload it to the chat. Text-to-video tools are emerging quickly, too, but they\u2019re newer and less predictable; for most small businesses, images are the practical starting point.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Build a beautiful website without code or design skills<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every business needs a strong website. And there are some great tools that make it easy to design your online presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It still takes time, though.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can speed up the process massively, using specialized AI website builders like<a href=\"https:\/\/app.zipwp.com\" target=\"_blank\" rel=\"noreferrer noopener\"> ZipWP<\/a> or <a href=\"https:\/\/extendify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Extendify<\/a>. (DreamHost\u2019s own AI website builder, <a href=\"https:\/\/www.dreamhost.com\/remixer-website-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Remixer<\/a>, takes the same prompt-driven approach.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how it works, using ZipWP as the example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Create a free ZipWP account<\/strong>: ZipWP is a web platform rather than a plugin. Its AI generates a complete WordPress site (pages, copy, layout, and images) hosted on ZipWP, and you can export the finished site and move it to any WordPress host you prefer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Describe your ideal website<\/strong>: The platform works like other AI tools, allowing you to input text prompts. An example:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cI need a professional website for my design business. It should have a clean, modern design with a gallery to showcase my work.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can then sit back and watch as ZipWP generates a complete website based on your description. The AI picks layouts and color schemes to match your description. It can even suggest relevant content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Fine-tune the results<\/strong>: While ZipWP does most of the heavy lifting, you can still customize the design to your liking. The platform offers an intuitive interface for tweaking designs, fonts, and colors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1050\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp.webp\" alt=\"screenshot of ZipWP showing the step where the user can change font, colors, and other design elements \" class=\"wp-image-49018 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp-300x197.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp-1024x672.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp-768x504.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp-1536x1008.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp-600x394.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp-1200x788.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp-730x479.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp-1460x958.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp-784x515.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp-1568x1029.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/06_generated_using_zipwp-877x576.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1050;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>Add your content<\/strong>: ZipWP generates placeholder text and images so you know how content will appear. But you\u2019ll want to add your own content before publishing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip<\/strong>: As with generating images, it\u2019s important to be specific with your description. Make sure to include details of your brand, including colors and vibe. You could also mention specific elements you want, and layouts.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Quickly build blog posts that enhance your SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content creation is one of the best use cases for the current generation of AI tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pretty much any multi-purpose AI model can handle this task. However, we\u2019re going to focus on a specialized writing tool called <a href=\"https:\/\/www.jasper.ai\/\">Jasper<\/a>, which can really speed things up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Jasper is a fully paid tool, but you can follow the steps below with a free trial.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the process:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Set up your new post: <\/strong>In the Jasper dashboard, start a new blog post from the dashboard. (Jasper updates its interface regularly, so the exact menu names may vary.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Build your brief<\/strong>: Jasper needs a few key details before it can start writing. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog topic<\/li>\n\n\n\n<li>Tone of voice<\/li>\n\n\n\n<li>Intended audience<\/li>\n\n\n\n<li>Number of outputs<\/li>\n\n\n\n<li>Output language<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Make your choices, and try to be as specific as possible with your instructions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Generate the first draft<\/strong>: Hit the <strong>Generate content<\/strong> button, and Jasper will quickly whip up an entire article from scratch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1287\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper.webp\" alt=\"screenshot showing Jasper's output on a blog post about upcoming YA book releases formatted with headers, subheaders, and paragraphs\" class=\"wp-image-49020 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper-300x241.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper-1024x824.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper-768x618.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper-1536x1236.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper-600x483.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper-1200x965.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper-730x587.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper-1460x1174.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper-784x631.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper-1568x1261.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/07_generated_using_jasper-877x705.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1287;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>Edit and adjust: <\/strong>The initial output won\u2019t always be perfect, may seem off-brand, and could be shorter than what you expected. You can fix all of this by returning to the briefing area and making some changes. Or you can open the draft in Jasper\u2019s built-in editor and make changes yourself. <strong>The important thing is that you\u2019re not starting from scratch each time.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip<\/strong>: You can grab that initial draft, paste it into a multi-purpose tool like Claude, and ask the AI to extend the article. In your prompt, instruct the model to follow the same tone, style, and voice. You can include the details from your initial brief, as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Find out what your customers are talking about online<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Back in the bad old days, brands had to run surveys and focus groups to find out what their customers were thinking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, it\u2019s a whole lot easier. Your customers express their thoughts all day, every day, on social media. And thanks to natural language processing, AI models can understand what they\u2019re saying.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We suggest using Perplexity for this one, because it returns linked sources alongside its answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to run a quick, qualitative scan of what customers are saying in public discussions (a lightweight cousin of full sentiment analysis):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Check your sources<\/strong>: Perplexity has replaced its old Focus modes with a source selector (<a href=\"https:\/\/www.perplexity.ai\/help-center\/en\/articles\/10354759-why-can-t-i-see-focus-mode-on-my-search-bar.html\" target=\"_blank\" rel=\"noreferrer noopener\">per Perplexity\u2019s help center<\/a>), so make sure <strong>Web<\/strong> is selected in the search box. Then point the search at social discussions in the prompt itself by naming the platform you care about, as in the Reddit example below.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Craft your query<\/strong>: Write some clear, specific instructions for Perplexity. For example:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cWhat is the general sentiment toward [your product] on Reddit in the past month?\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Review the output<\/strong>: It may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A summary of the overall mood.<\/li>\n\n\n\n<li>Key topics and themes in discussions.<\/li>\n\n\n\n<li>Sources used for the analysis.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Two habits keep this honest: click into the linked sources and read the actual threads, and remember that a handful of Reddit posts is not a representative sample of your customer base. Treat the results as leads to investigate, not proof.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>Explore some related questions<\/strong>: Below the main output, Perplexity serves up related questions. It also provides the option to ask for follow-ups. Use these features to dive deeper into specific aspects of customer sentiment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1539\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity.webp\" alt=\"screenshot of Perplexity answering &quot;What is the general sentiment towards YA books on Reddit in the past month&quot; with an output of sourced references and synthesis \" class=\"wp-image-49024 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity-300x289.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity-1024x985.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity-768x739.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity-1536x1477.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity-600x577.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity-1200x1154.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity-730x702.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity-1460x1404.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity-784x754.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity-1568x1508.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/09_generated_using_perplexity-877x844.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1539;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip<\/strong>: While you can use Perplexity for free, it\u2019s worth upgrading to the Pro version ($20\/month, <a href=\"https:\/\/www.perplexity.ai\/hub\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">per Perplexity\u2019s pricing page<\/a>) during your research process for access to additional models. This subscription also raises file-upload limits (the free plan caps daily uploads), so if you want to actually quantify sentiment, upload a defined dataset (like a CSV export of your product reviews) and ask the AI to classify each entry as positive, negative, or neutral and tally the results.<\/p>\n\n<h3 class=\"wp-block-heading\">7. Provide 24\/7 customer service with AI chatbots<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customer service can play a major role in the success of your business \u2014 but it&#8217;s also a major expense. That\u2019s why many companies no longer offer live support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of cutting back, you can make your resources stretch further using AI chatbots. These smart assistants can interact with customers on your website, handle basic queries, and route queries to human agents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To set up a chatbot, you need a dedicated AI tool.<a href=\"https:\/\/zapier.com\/ai\/chatbot\" target=\"_blank\" rel=\"noreferrer noopener\"> Zapier Chatbots<\/a> is one of the more affordable and easy-to-use solutions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1301\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots.webp\" alt=\"screenshot of Zapier Chatbots landing page with headline &quot;Build a free AI chatbot&quot; \" class=\"wp-image-49026 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots-300x244.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots-1024x833.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots-768x624.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots-1536x1249.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots-600x488.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots-1200x976.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots-730x594.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots-1460x1187.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots-784x637.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots-1568x1275.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/10_zapier_chatbots-877x713.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1301;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The process involves many steps, so we won\u2019t cover them all here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We won\u2019t leave you hanging either, so here\u2019s a quick overview:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Define the purpose of your chatbot: <\/strong>That could mean answering FAQs, guiding customers through purchases, or providing product recommendations. This will help you tailor the chatbot\u2019s responses and functionality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Set up the basic settings: <\/strong>Within the Zapier Chatbots interface, you can customize the greeting, the user input placeholder, and other settings to match your brand and customer needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Write your instructions: <\/strong>Next, you need to define the chatbot\u2019s role, and the specific steps it should follow. The more detailed your instructions, the more effective and natural the chatbot\u2019s responses will be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>Integrate your knowledge source: <\/strong>Just like a human agent, your chatbot needs access to information. You can upload relevant company documents, FAQs, product information, and other resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. <strong>Personalize and deploy: <\/strong>Finally, you can customize the appearance of your chatbot and set it to work on your website or within an app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip<\/strong>: Zapier has a complete walkthrough for the Chatbots feature right <a href=\"https:\/\/zapier.com\/blog\/create-custom-ai-chatbots-with-interfaces\/\">here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Get an instant summary of lengthy reports<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sifting through lengthy reports to find the hidden gold can be time-consuming. With ChatGPT, you can generate concise summaries that capture the essential information in a fraction of the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to use ChatGPT to quickly summarize lengthy documents:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Upload the document to ChatGPT: <\/strong>We\u2019d recommend using PDF or Word formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Write your instructions: <\/strong>In the chat window, explain what you need. For example:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cI have a report that I need summarized. Can you provide a concise 1\u20132 paragraph summary that highlights the key points?\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that\u2019s it! In seconds, you\u2019ll have the key takeaways you asked for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1433\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt.webp\" alt=\"screenshot output of ChatGPT reviewing a spreadsheet and then summarizing the information which is the attendance records of four employees in August 2024\" class=\"wp-image-49028 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt-300x269.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt-1024x917.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt-768x688.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt-1536x1376.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt-600x537.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt-1200x1075.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt-730x654.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt-1460x1308.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt-784x702.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt-1568x1404.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/11_generated_using_chatgpt-877x785.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1433;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip<\/strong>: For longer or more complex reports, you can also ask ChatGPT to highlight the main findings and recommendations rather than generate a single-paragraph summary. The same trick works on financial documents: upload a P&amp;L or sales spreadsheet and ask for the three biggest trends before your next planning session.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Generate notes from any online meeting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Automating the task of taking meeting notes can free up your team to focus on the discussion (or something else more useful, like making sales).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this, we\u2019ll use <a href=\"http:\/\/otter.ai\" target=\"_blank\" rel=\"noreferrer noopener\">Otter.ai<\/a>. This AI tool syncs with your preferred video conferencing apps and turns the recordings into minutes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1152\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai.webp\" alt=\"screenshot of otter.ai home page with headline &quot;Introducing Meeting GenAI&quot; \" class=\"wp-image-49030 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai-300x216.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai-1024x737.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai-768x553.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai-1536x1106.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai-600x432.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai-1200x864.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai-730x526.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai-1460x1051.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai-784x564.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai-1568x1129.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/12_otter_ai-877x631.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1152;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to set it up:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Sign up for an account at Otter.ai: <\/strong>You can try the key features on the free plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2.<strong> Install the Otter Chrome extension<\/strong>: It\u2019s available for Google Chrome (and installs in Chromium-based browsers like Edge); in other browsers, use the Otter web app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Host your meeting as normal: <\/strong>Otter.ai works in the background, taking notes like a virtual secretary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>After the meeting, check the full transcript:<\/strong> You can access this via the Otter.ai dashboard. Here, you can check for errors and make any necessary edits or corrections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip<\/strong>: Otter.ai has a live captioning feature that allows everyone to follow along more easily, especially those who are hearing impaired.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Build apps faster with a smart coding assistant<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For small businesses in the digital space, AI tools can free up a significant chunk of the working week by assisting developers with writing and maintaining code.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT, Claude, and Gemini are all capable of writing code. However, it\u2019s probably worth investing in a dedicated tool, such as <a href=\"https:\/\/github.com\/features\/copilot\" target=\"_blank\" rel=\"noreferrer noopener\">GitHub Copilot<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1079\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot.webp\" alt=\"screenshot of GitHub Copilot landing page headline, &quot;The world's most widely adopted AI developer tool.&quot; \" class=\"wp-image-49032 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot-300x202.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot-1024x691.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot-768x518.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot-1536x1036.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot-600x405.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot-1200x809.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot-730x492.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot-1460x985.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot-784x529.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot-1568x1057.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/14_github_copilot-877x591.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1079;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This AI coding assistant can help developers with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generating code snippets and functions for common programming tasks.<\/li>\n\n\n\n<li>Writing code faster with intelligent code completions and suggestions.<\/li>\n\n\n\n<li>Automating repetitive coding patterns and boilerplate.<\/li>\n\n\n\n<li>Refactoring existing code, thanks to Copilot&#8217;s contextual understanding.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip<\/strong>: Experiment with different prompts and modifiers in Copilot to get the most out of this tool. Try prompts like \u201cexplain this code,\u201d \u201crefactor this function,\u201d or \u201cgenerate unit tests for this module.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Draft reply emails faster<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Replying to business emails in a professional <em>and<\/em> timely manner is important. With the help of AI, you can shortcut the process and spend less of your morning in the inbox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Gmail and Outlook have basic AI autocomplete, dedicated tools like <a href=\"https:\/\/superreply.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">superReply<\/a> can help you save more time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to get started:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Install the Chrome extension: <\/strong><a href=\"https:\/\/chromewebstore.google.com\/detail\/ai-email-response-generat\/hpenfopogkamibjfobmdbdclpefokejk?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">superReply<\/a> integrates directly into Gmail and Outlook, allowing you to craft replies from your inbox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Activate the AI Response feature in the compose window:<\/strong> Click the superReply icon, and the app will analyze the content of your emails. It then suggests contextually relevant replies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1242\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply.webp\" alt=\"screenshot of superReply in action showing an AI-generated response to an email in Gmail with a separate output box where the user can adapt tone\" class=\"wp-image-49034 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply-300x233.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply-1024x795.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply-768x596.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply-1536x1192.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply-600x466.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply-1200x932.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply-730x567.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply-1460x1133.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply-784x609.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply-1568x1217.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/15_generated_using_superreply-877x681.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1242;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Select the tone you want:<\/strong> Whether you want to sound formal or casual, superReply lets you set the mood music for your email draft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>Choose your favorite draft:<\/strong> The app quickly whips up some AI-generated responses, and you can choose your favorite with a click. You can then edit the draft as usual and hit send.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip<\/strong>: Constantly receiving pitches for services you don\u2019t need? The \u201cdecline politely\u201d option lets you register your indifference without burning bridges!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Register expenses with a photo and automate verification<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence can even help you in the finance department.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of keeping track of expenses and verifying every payment by hand, you can get a tool like <a href=\"https:\/\/ramp.com\/intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">Ramp<\/a> (its AI layer is branded Ramp Intelligence) to automate the process for you:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1146\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp.webp\" alt=\"screenshot of Ramp Intelligence homepage with headline &quot;The future of finance is here, and it's running on Ramp.&quot; \" class=\"wp-image-49036 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp.webp 1600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp-300x215.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp-1024x733.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp-768x550.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp-1536x1100.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp-600x430.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp-1200x860.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp-730x523.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp-1460x1046.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp-784x562.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp-1568x1123.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/09\/16_ramp-877x628.webp 877w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1146;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Begin by setting up the Ramp app on your device<\/strong>: You can hook it up with your accounting software to sync payments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Capture receipts using the camera on your phone and upload the photo: <\/strong>Ramp uses OCR technology to \u201cread\u201d the details. It will then categorize each expense based on predefined settings, and input the details to your accounting system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>The next step is verification:<\/strong> Ramp reviews each entry for compliance with your financial policies, and flags any discrepancies for manual review. It can even match receipts with outgoing payments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip<\/strong>: You can adjust Ramp\u2019s settings to match your specific accounting requirements and policies. If staff spend money without authorization, the app will let you know.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Draft business plans, proposals, and job postings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI is just as useful for back-office paperwork as it is for marketing. Business plans, client proposals, job postings, onboarding checklists: these are structured documents, and structured documents are exactly what AI assistants draft well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Any of the general-purpose tools can handle this. Here\u2019s the approach:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Gather your raw material<\/strong>: Rough notes on your product, pricing, target customers, and goals. The more real detail you provide, the less generic the draft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Ask for a structured draft<\/strong>: For example:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cDraft a one-page business plan for a mobile dog-grooming service. Include target market, pricing strategy, startup costs to research, and a 90-day marketing plan.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Iterate section by section<\/strong>: Ask the AI to expand, tighten, or challenge each part. A useful follow-up: <em>\u201cWhat are the three weakest assumptions in this plan?\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>Reuse the pattern for HR documents<\/strong>: The same workflow produces job postings and onboarding or training checklists for new hires. Just swap the prompt: <em>\u201cWrite a job posting for a part-time barista. Friendly tone. Include responsibilities and required availability.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip<\/strong>: DreamHost\u2019s <a href=\"https:\/\/www.dreamhost.com\/features\/business-advisor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Advisor<\/a> includes one-click starter prompts built for exactly this kind of work, from actionable business plans to social media campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Automate multi-step workflows with AI agents<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s an AI agent? In plain terms, it\u2019s an AI assistant that goes beyond answering questions to do actual work on your behalf, taking actions across your apps to finish a multi-step job, like reading a form submission, updating your spreadsheet, and drafting the follow-up email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zapier.com\/agents\" target=\"_blank\" rel=\"noreferrer noopener\">Zapier Agents<\/a> is a beginner-friendly place to start, since it connects to the apps many small businesses already use. Here\u2019s how to build your first agent, per <a href=\"https:\/\/help.zapier.com\/hc\/en-us\/articles\/24393442652557-Build-an-agent-in-Zapier-Agents\" target=\"_blank\" rel=\"noreferrer noopener\">Zapier\u2019s own documentation<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Pick one repetitive workflow<\/strong>: Something low-stakes and internal, like logging new leads in a spreadsheet and drafting an intro email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Create the agent<\/strong>: At agents.zapier.com, click <strong>+ New agent<\/strong>, then describe the job in plain language: what should trigger the agent, what tasks it should do, and which apps it should use. (Templates are available for common use cases.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Connect your apps<\/strong>: The agent identifies the apps from your instructions, and you approve each connection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>Test, then publish<\/strong>: Run the agent from its Configure screen, check its output, and only hit <strong>Publish<\/strong> once you trust the results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip<\/strong>: Keep a human in the loop at first. Let the agent draft and organize, and reserve anything customer-facing (or anything that spends money) for your own review.<\/p>\n\n\n\n<h2 id=\"h2_the-pros-cons-of-using-ai\" class=\"wp-block-heading\">The pros &amp; cons of using AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI tools can already make a significant dent in your task list. And the technology is improving rapidly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But let\u2019s be real: it\u2019s not perfect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI might be smart, but it still makes mistakes. On occasion, current models will even make up answers that are completely false.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These glitches are known as hallucinations, and they can be difficult to identify. Even AI developers struggle to control these strange outputs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cost is another challenge. AI can be tricky to implement, and the price of multiple subscriptions can quickly add up for small businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then there are the risks that belong on your checklist before AI touches daily operations. The <a href=\"https:\/\/www.sba.gov\/business-guide\/manage-your-business\/ai-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Small Business Administration\u2019s AI guide<\/a> flags several worth taking seriously:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data privacy<\/strong>: Don\u2019t paste sensitive customer or proprietary business data into public AI tools unless you know how the provider stores and uses it.<\/li>\n\n\n\n<li><strong>Intellectual property<\/strong>: AI sources content from the web, so make sure anything you publish doesn\u2019t infringe on someone else\u2019s copyrights or trademarks. If your business has an attorney, a quick consultation is worth it.<\/li>\n\n\n\n<li><strong>Customer trust<\/strong>: People can often spot AI-generated outreach, and sloppy automated content erodes trust faster than it saves time. Have a person review AI output before it represents your business.<\/li>\n\n\n\n<li><strong>Disclosure<\/strong>: Being transparent about when customers are interacting with AI is an emerging best practice, and it protects the trust you\u2019ve built.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There is also the human factor to consider. Even if your chatbot is really clever, people still tend to prefer interacting with a real person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for tasks that involve creativity or creative thinking, AI can only provide assistance. It can\u2019t replace human ingenuity (yet).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When to use AI in your workflow<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Luckily, you can mitigate most of these issues by using AI wisely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Starting small.<\/strong> Introduce one or two tools for specific tasks before expanding your horizons.<\/li>\n\n\n\n<li><strong>Using AI tools that fit with your existing workflow<\/strong>. Don\u2019t attempt to shoehorn AI technology into your current processes; it will only slow you down.<\/li>\n\n\n\n<li><strong>Tracking the impact of automations<\/strong>. AI isn\u2019t a catch-all solution. Keep an eye on operational metrics to ensure the new tech is having a positive impact.<\/li>\n\n\n\n<li><strong>Maintaining some level of human oversight<\/strong>. Current AI tools are not perfect, so it\u2019s important to have some quality control.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We would also recommend reading up on AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a big topic, and new trends are emerging all the time. If you want structured training for yourself or your staff, <a href=\"https:\/\/grow.google\/ai-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grow with Google<\/a> offers free AI courses and tutorials for small businesses. And here\u2019s a reading list, prepared by our very own team of experts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dreamhost.com\/blog\/guide-to-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Complete Beginner\u2019s Guide to Generative AI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dreamhost.com\/blog\/ai-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">39 AI Tools That Will Transform Your Workflow<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-use-midjourney\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Use Midjourney: Creating AI Images for Your Website<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-ai-small-business-faqs\" class=\"wp-block-heading\">FAQs about using AI in your small business<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How do I start using AI in my small business?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start with one tool and one task. Pick a repetitive job (meeting notes or email replies, for example), try it on the free tier of ChatGPT or Claude, and measure the time saved before adding more tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I use AI to start a business?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. AI can brainstorm business names, draft your business plan, generate a website, and write early marketing copy. Treat everything as a first draft: check that names and domains are actually available, and have a human review anything legal or financial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much does AI cost for a small business?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Often nothing to start. ChatGPT, Claude, Gemini, and Perplexity all offer free tiers. Paid plans typically run about $20\/month per tool (Perplexity Pro, for example, is $20\/month as of 2026), so add subscriptions one at a time as they prove their value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the best AI tool for small business owners?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT or Claude for most owners: both handle writing, analysis, and brainstorming in one place. Add Perplexity for research, and specialized tools (Otter.ai for meeting notes, GitHub Copilot for code) once you outgrow the generalists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do I need technical skills to use AI?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Modern AI tools take plain-English prompts, and the walkthroughs above require nothing more than typing a description of what you want. The one skill worth practicing is prompting: specific, detailed requests get noticeably better results.<\/p>\n\n\n\n<h2 id=\"h2_explore-ai-today\" class=\"wp-block-heading\">Explore AI today!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Right now is an exciting time to be experimenting with AI. Adoption is still early: per <a href=\"https:\/\/www.jpmorganchase.com\/institute\/all-topics\/business-growth-and-entrepreneurship\/understanding-ai-use-by-small-businesses\" target=\"_blank\" rel=\"noreferrer noopener\">JPMorganChase Institute research<\/a> (April 2026), only 26.1% of employer small businesses \u2014 and 15.3% of nonemployers \u2014 were paying for AI services as of December 2025. That leaves plenty of room to experiment before AI subscriptions become standard operating expenses for small businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best part is you don\u2019t have to spend money to try most of these tools. Plus, DreamHost customers get free access to <a href=\"https:\/\/www.dreamhost.com\/features\/business-advisor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Advisor<\/a>, DreamHost\u2019s built-in AI business advisor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Play around with a few models and see what you can achieve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI isn\u2019t the only area where DreamHost can help. <a href=\"https:\/\/www.dreamhost.com\/hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Our hosting<\/a> can provide the backbone for your online presence, with a 100% uptime guarantee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.dreamhost.com\/hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up today<\/a> to try it on for size!<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Used wisely, AI can stimulate your creative juices, reduce busywork, and take your business plan to the next level. Here\u2019s how to use AI as a small business owner.<\/p>\n","protected":false},"author":1060,"featured_media":86447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_opengraph-title":"How to Use AI for Small Business - DreamHost","_yoast_wpseo_opengraph-description":"How to use AI for small business: automate admin, chat with customers, draft content, and analyze data \u2014 no tech skills required.","_yoast_wpseo_twitter-title":"How to Use AI for Small Business - DreamHost","_yoast_wpseo_twitter-description":"How to use AI for small business: automate admin, chat with customers, draft content, and analyze data \u2014 no tech skills required.","toc_headlines":"[[\"h-how-do-small-business-owners-use-ai\",\"How do small business owners use AI?\"],[\"h-the-hype-train-is-ai-really-that-great\",\"The hype train: Is AI really that great?\"],[\"h-why-you-should-be-using-ai\",\"Why you should be using AI\"],[\"h2_what-are-the-best-ai-tools-for-businesses\",\"What are the best AI tools for businesses?\"],[\"h2_12-smart-ways-to-use-ai-in-your-business\",\"14 smart ways to use AI in your small business\"],[\"h2_the-pros-cons-of-using-ai\",\"The pros &amp; cons of using AI\"],[\"h-ai-small-business-faqs\",\"FAQs about using AI in your small business\"],[\"h2_explore-ai-today\",\"Explore AI today!\"]]","hide_toc":false,"show_updated_at":"1","footnotes":""},"categories":[14839,10025],"tags":[],"class_list":["post-48966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-tech-talk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v28.1) - 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