{"id":45565,"date":"2024-05-08T00:01:00","date_gmt":"2024-05-08T07:01:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=45565"},"modified":"2026-08-25T17:39:18","modified_gmt":"2026-08-26T00:39:18","slug":"how-to-create-link-building-strategy","status":"publish","type":"post","link":"https:\/\/www.dreamhost.com\/blog\/how-to-create-link-building-strategy\/","title":{"rendered":"How To Get Backlinks: 12 Strategies That Work"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Your website is not an island.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-come-up-with-new-content-ideas\/\" rel=\"noopener\">creating top-quality content<\/a> is important, your website\u2019s relationship with every other site in the vast sea of the internet is just as vital. You won\u2019t get very far if no one is linking to your pages, and you can\u2019t expect many people to do so without some effort on your part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you can\u2019t force people to link to your content, you can take some simple steps to encourage other sites to send visitors your way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All it takes to generate quality links is a little careful planning and a few proven techniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Link building is the process of earning hyperlinks (\u201cbacklinks\u201d) from other websites to pages on your own site.<\/strong> You get backlinks by creating content worth citing, asking relevant site owners directly, writing guest posts, and serving as an expert source for journalists. Quality beats quantity: a few links from trusted, relevant sites do more for your rankings than dozens of random ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll talk about why you need a fully developed link building strategy. Then, we\u2019ll explore how to create one using 12 proven strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s get going!<\/p>\n\n\n\n<h2 id=\"what\" class=\"wp-block-heading\">What is a backlink?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A backlink is an inbound link from another website to yours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\n<div class=\"glossary-term\">\n\t<div class=\"glossary-term__above-title\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M320 32c-8.1 0-16.1 1.4-23.7 4.1L15.8 137.4C6.3 140.9 0 149.9 0 160s6.3 19.1 15.8 22.6l57.9 20.9C57.3 229.3 48 259.8 48 291.9v28.1c0 28.4-10.8 57.7-22.3 80.8c-6.5 13-13.9 25.8-22.5 37.6C0 442.7-.9 448.3 .9 453.4s6 8.9 11.2 10.2l64 16c4.2 1.1 8.7 .3 12.4-2s6.3-6.1 7.1-10.4c8.6-42.8 4.3-81.2-2.1-108.7C90.3 344.3 86 329.8 80 316.5V291.9c0-30.2 10.2-58.7 27.9-81.5c12.9-15.5 29.6-28 49.2-35.7l157-61.7c8.2-3.2 17.5 .8 20.7 9s-.8 17.5-9 20.7l-157 61.7c-12.4 4.9-23.3 12.4-32.2 21.6l159.6 57.6c7.6 2.7 15.6 4.1 23.7 4.1s16.1-1.4 23.7-4.1L624.2 182.6c9.5-3.4 15.8-12.5 15.8-22.6s-6.3-19.1-15.8-22.6L343.7 36.1C336.1 33.4 328.1 32 320 32zM128 408c0 35.3 86 72 192 72s192-36.7 192-72L496.7 262.6 354.5 314c-11.1 4-22.8 6-34.5 6s-23.5-2-34.5-6L143.3 262.6 128 408z\"\/><\/svg>\n\t\t<span>DreamHost Glossary<\/span>\n\t<\/div>\n    <h3>Backlink<\/h3>\n    <p>A backlink is simply a link from one website (back) to another. If site owner A links to site owner B\u2019s content, B has a backlink from A. Conversely, if site owner B links to site owner A\u2019s content, A will have a backlink from B.<\/p>\n<\/div>\n\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The internet is filled with links. Your site probably has lots of them: internal links, which go between different pages within your <em>own<\/em> site, and outbound links, which go from your site to external websites owned by <em>other<\/em> people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basically, a backlink is like a vote of confidence or a signal of content relevance and quality to search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, backlinks are just as important as the links you include on your own site because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Links to your site improve your visibility, helping to familiarize people with your brand<\/li>\n\n\n\n<li>They also bring new visitors to your website, including those you might not have had an easy way to reach otherwise<\/li>\n\n\n\n<li>Google and other search engines view backlinks as a positive symbol, indicating that others find your content useful and worth linking to. Therefore, having plenty of quality links to your site (from relevant websites with high domain authority) can improve your search engine rankings<\/li>\n\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Backlinks come in two standard flavors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dofollow backlinks <\/strong>are the standard type of hyperlink that passes on \u201c<a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/link-juice\/\" rel=\"noopener\">link juice<\/a>\u201d or SEO value from one site to another. They are a powerful tool for improving a website\u2019s search engine ranking, as they indicate to search engines that another website endorses your content<\/li>\n\n\n\n<li><strong>Nofollow backlinks<\/strong>, on the other hand, include an HTML <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/nofollow-attribute\/\" rel=\"noopener\">attribute<\/a> that asks search engines not to credit the link with SEO value. Since March 1, 2020, <a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/blog\/2019\/09\/evolving-nofollow-new-ways-to-identify\" rel=\"noopener\">Google has treated nofollow as a hint<\/a> it may choose to consider rather than a rule it must obey. Introduced to combat spam and over-optimization, nofollow links are commonly used in comment sections of websites, sponsored posts, or other places where links might not be organically placed. Google also recognizes two related attributes: <code>rel=\"sponsored\"<\/code>, its <a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/qualify-outbound-links\" rel=\"noopener\">preferred marker for ads and paid placements<\/a>, and <code>rel=\"ugc\"<\/code> for user-generated content like comments. While these links don\u2019t contribute directly to a website\u2019s search ranking in the same way dofollow links do, they can still bring traffic to your site and assist in building brand awareness<\/li>\n\n\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1774\" height=\"887\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image.png.webp\" alt=\"Diagram of a website receiving dofollow backlinks, which pass full SEO value\" class=\"wp-image-86653 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image.png.webp 1774w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-300x150.png 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-1024x512.png 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-768x384.png 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-1536x768.png 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-600x300.png.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-1200x600.png.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-730x365.png.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-1460x730.png.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-784x392.png.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-1568x784.png.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-877x439.png.webp 877w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2026\/08\/dofollow-vs-nofollow-backlinks-dreamops-a38b8e7397d0468a96fe60c7a1686cce-p3-imageaudit-update-0-image-1754x877.png.webp 1754w\" data-sizes=\"(max-width: 1774px) 100vw, 1774px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1774px; --smush-placeholder-aspect-ratio: 1774\/887;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">More relevant, trustworthy backlinks can help, but raw link count isn\u2019t the goal. Having lots of backlinks essentially tells Google (and potential customers) that you have a trustworthy and reputable website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there is one big problem when it comes to backlinks \u2014 you rarely control them. This means you\u2019ll need to engage in some link building or take steps to increase the number of backlinks pointing your way.<\/p>\n\n\n\n<h2 id=\"link-building\" class=\"wp-block-heading\">What is link building?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Link building is the strategic process of acquiring hyperlinks from other websites to your own. It\u2019s a cornerstone of SEO because links are a major signal to search engines that your site is a valuable resource \u2014 one that\u2019s worthy of citation. Essentially, each backlink you earn is seen as a vote of confidence from one site to another, like a +1 for the quality and relevance of your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of link building is to increase the number of high-quality backlinks pointing to your pages, which, in turn, improves your site\u2019s rankings in search engine results pages (SERPs). This process often involves a mix of strategies and tactics you can use to convince other website owners it would benefit them and <em>their<\/em> website to link to <em>your<\/em> content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, your website already has plenty of links you <em>do<\/em> control: internal links point toward other pages on your own website, while external links point away from your site to other web pages. Having plenty of both is vital for your site\u2019s <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/user-experience-ux\/\" rel=\"noopener\">User Experience (UX)<\/a> and <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/improve-seo\/\" rel=\"noopener\">Search Engine Optimization (SEO)<\/a>. Backlinks are the third piece \u2014 the one you have to earn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effective link building is about giving other websites a real reason to cite your content as a helpful resource, rather than trying to game search engine algorithms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can be achieved in many different ways: producing truly share-worthy content, establishing trusted partnerships, or participating in the online community in a way that naturally leads to your site being linked.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2400\" height=\"1800\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_.webp\" alt=\"Hallmarks of effective link building in a mind map, including share-worthy content\" class=\"wp-image-45556 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_.webp 2400w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-300x225.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-1024x768.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-768x576.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-1536x1152.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-2048x1536.webp 2048w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-600x450.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-1200x900.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-730x548.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-1460x1095.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-784x588.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-1568x1176.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-877x658.webp 877w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/02_what_is_link_building_-1754x1316.webp 1754w\" data-sizes=\"(max-width: 2400px) 100vw, 2400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1800;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond SEO, backlinks can also drive a significant amount of direct traffic to your site and help enhance your online reputation. They are a signal to both search engines and users that your site is a credible and authoritative source in your niche, which can help you establish your brand, grow your business, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Backlinks and AI search visibility<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Link building now pays off twice. Backlinks still move your traditional rankings, and they increasingly influence whether AI search tools cite and recommend your site: a <a target=\"_blank\" href=\"https:\/\/www.semrush.com\/blog\/link-building\/\" rel=\"noopener\">2026 Semrush study<\/a> with growth advisor Kevin Indig found that backlink-related factors, like link quality, influence AI visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news: you don\u2019t need a separate playbook. Google\u2019s <a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\" rel=\"noopener\">AI features documentation<\/a> states there are no additional requirements to appear in AI Overviews or AI Mode, and that standard SEO best practices remain relevant. These link building practices can also improve the authority and visibility signals AI search systems may consider. They can help, but they don\u2019t guarantee a citation.<\/p>\n\n<h3 class=\"wp-block-heading\">What is a link building strategy?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>link building strategy<\/strong> is simply your plan for earning backlinks: the goals you\u2019re chasing, the sites and audiences you\u2019ll target, and the techniques you\u2019ll use to get there. We walk through the full planning process in our dedicated guide to <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-link-building-strategy\/\" rel=\"noopener\">creating a link building strategy<\/a>, so here we\u2019ll focus on what makes a link worth pursuing \u2014 and the tactics that earn one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What makes a backlink valuable?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A successful link building strategy hinges on the quality of the backlinks rather than the quantity. When you\u2019re weighing a potential link, five factors matter most:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Authority:<\/strong> A link from an established, trusted site carries far more weight than one from an unknown domain.<\/li>\n\n\n\n<li><strong>Relevance:<\/strong> Links from sites in your niche count for more than links from random, unrelated pages.<\/li>\n\n\n\n<li><strong>Placement:<\/strong> A link inside the main body of an article generally beats one tucked into a footer, sidebar, or author bio.<\/li>\n\n\n\n<li><strong>Anchor text:<\/strong> Descriptive anchor text helps search engines understand what your page is about; a pile of identical, keyword-stuffed anchors looks manipulative.<\/li>\n\n\n\n<li><strong>Follow status:<\/strong> Dofollow links pass full SEO value, while nofollow, sponsored, and ugc links are treated as hints, as covered earlier.<\/li>\n\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One warning: spammy links can hurt. Search engines, particularly Google, have gotten better and better at identifying and penalizing sites that try to manipulate their search engine rankings by acquiring low-quality or spammy backlinks. Google\u2019s <a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#link-spam\" rel=\"noopener\">link spam policies<\/a> warn that offending sites \u201cmay rank lower in results or not appear in results at all.\u201d As such, you should focus on ethical and sustainable link building practices, which prioritize creating genuine, valuable connections between websites.<\/p>\n\n<div class=\"glossary-term\">\n\t<div class=\"glossary-term__above-title\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M320 32c-8.1 0-16.1 1.4-23.7 4.1L15.8 137.4C6.3 140.9 0 149.9 0 160s6.3 19.1 15.8 22.6l57.9 20.9C57.3 229.3 48 259.8 48 291.9v28.1c0 28.4-10.8 57.7-22.3 80.8c-6.5 13-13.9 25.8-22.5 37.6C0 442.7-.9 448.3 .9 453.4s6 8.9 11.2 10.2l64 16c4.2 1.1 8.7 .3 12.4-2s6.3-6.1 7.1-10.4c8.6-42.8 4.3-81.2-2.1-108.7C90.3 344.3 86 329.8 80 316.5V291.9c0-30.2 10.2-58.7 27.9-81.5c12.9-15.5 29.6-28 49.2-35.7l157-61.7c8.2-3.2 17.5 .8 20.7 9s-.8 17.5-9 20.7l-157 61.7c-12.4 4.9-23.3 12.4-32.2 21.6l159.6 57.6c7.6 2.7 15.6 4.1 23.7 4.1s16.1-1.4 23.7-4.1L624.2 182.6c9.5-3.4 15.8-12.5 15.8-22.6s-6.3-19.1-15.8-22.6L343.7 36.1C336.1 33.4 328.1 32 320 32zM128 408c0 35.3 86 72 192 72s192-36.7 192-72L496.7 262.6 354.5 314c-11.1 4-22.8 6-34.5 6s-23.5-2-34.5-6L143.3 262.6 128 408z\"\/><\/svg>\n\t\t<span>DreamHost Glossary<\/span>\n\t<\/div>\n    <h3>More About Footer Links<\/h3>\n    <p>A footer link is any link placed in a website&#8217;s footer, the strip that repeats at the bottom of every page. Footers typically link to contact pages, legal policies, sitemaps, and key sections of the site. Because footers appear site-wide, every footer link exists on every page.<\/p>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"btn btn--white-outline btn--sm btn--round glossary-term__read-more js-tr-drawer-open\"\n\t\t>Read More<\/button>\n\n\t\t<aside class=\"tr-drawer glossary-term__drawer\" aria-hidden=\"true\">\n\t\t\t<button\n\t\t\t\ttype=\"button\"\n\t\t\t\tclass=\"tr-drawer__close js-tr-drawer-close\"\n\t\t\t\taria-label=\"Close\"\n\t\t\t>\n\t\t\t\t<svg \n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" \n  xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" \n  width=\"24\" \n  version=\"1.1\" \n  viewBox=\"0 0 64 64\" \n  enable-background=\"new 0 0 64 64\"\n>\n  <path fill=\"#ffffff\" d=\"M28.941,31.786L0.613,60.114c-0.787,0.787-0.787,2.062,0,2.849c0.393,0.394,0.909,0.59,1.424,0.59   c0.516,0,1.031-0.196,1.424-0.59l28.541-28.541l28.541,28.541c0.394,0.394,0.909,0.59,1.424,0.59c0.515,0,1.031-0.196,1.424-0.59   c0.787-0.787,0.787-2.062,0-2.849L35.064,31.786L63.41,3.438c0.787-0.787,0.787-2.062,0-2.849c-0.787-0.786-2.062-0.786-2.848,0   L32.003,29.15L3.441,0.59c-0.787-0.786-2.061-0.786-2.848,0c-0.787,0.787-0.787,2.062,0,2.849L28.941,31.786z\"\/>\n<\/svg>\n\t\t\t<\/button>\n\t\t\t<div class=\"tr-drawer__inner\">\n\t\t\t\t<div class=\"tr-drawer__content\">\n\t\t\t\t\t<p class=\"wp-block-paragraph\">The footer is the most predictable part of a website: visitors scroll to the bottom expecting contact details, policies, and shortcuts. That predictability is its job. A footer that surfaces the pages people look for, like the one in the diagram above, improves navigation on every page.<\/p>\n<h3 class=\"wp-block-heading\">Do footer links help SEO?<\/h3>\n<p class=\"wp-block-paragraph\">They help, but not the way most people assume. Internal footer links give crawlers a reliable path to important pages and help search engines understand how a site is organized. Ranking-wise, Google has said it treats a link as a link wherever it sits on the page, footer included. A footer link is a floor, not a boost: it keeps pages from being orphaned but earns no extra weight for its position.<\/p>\n<h3 class=\"wp-block-heading\">When do footer links hurt?<\/h3>\n<p class=\"wp-block-paragraph\">When they&#8217;re external, site-wide, and keyword-stuffed. Cramming exact-match anchor text into a footer that appears on thousands of pages is a pattern Google&#8217;s link spam policies call out. It shows up in agency credits, widget links, and &#8220;partner&#8221; link exchanges. Internal links carry no such risk; the danger is external.<\/p>\n<h3 class=\"wp-block-heading\">What belongs in a footer?<\/h3>\n<p class=\"wp-block-paragraph\">The pages people expect to find there: contact information, privacy policy and terms, an about page, and shortcuts to your most-used sections. Ecommerce sites add shipping and returns. Keep the list short enough to scan; a footer with a hundred links helps no one and dilutes the few that matter. Anchor text should name the page plainly, like &#8220;Contact us.&#8221; Avoid keyword phrases.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/aside>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing a link building strategy typically involves multiple steps, and we\u2019ll cover those in more detail later in this article. First, though, we want to talk about some of the biggest <strong>dos and don\u2019ts<\/strong> of link building.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n<h2 id=\"do-dont\" class=\"wp-block-heading\">The dos and don\u2019ts of link building<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a moment, we\u2019ll walk you through the process of putting together your link building strategy and successfully executing it. First, however, it\u2019s important to cover some basics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, there are things you\u2019ll want to avoid (like the plague) while conducting your link building efforts. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paying people to include your links on their sites:<\/strong> Buying links to manipulate rankings violates <a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#link-spam\" rel=\"noopener\">Google\u2019s spam policies<\/a> and can result in lower rankings or removal from search results.<\/li>\n\n\n\n<li><strong>Misleading people about your links to get them featured:<\/strong> This is likely to backfire. If people click on a link leading to your site but find out that your content isn\u2019t relevant to them, they\u2019re just going to leave.<\/li>\n\n\n\n<li><strong>Spamming other people\u2019s sites with your links manually:<\/strong> It can be tempting to add links to your site\u2019s content to as many other websites as possible. However, doing this too much can harm your credibility and get a lot of your links reported as link spam.<\/li>\n\n\n\n<li><strong>Using link directories, link farms, and link exchange schemes:<\/strong> These are shady techniques developed to get a lot of links into the public quickly \u2014 like the above methods, they can backfire and get Google\u2019s attention (and not in a good way).<\/li>\n\n\n\n<li><strong>\u201cBlack hat\u201d link building techniques:<\/strong> This mostly means trying to get \u201chidden\u201d links on pages by cloaking them, making them hard to see, or even hacking directly into other sites. Pretty gross, right?<\/li>\n\n\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2400\" height=\"1290\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building.webp\" alt=\"Red infographic of the Don&apos;ts of Link Building: bait and switch, buying backlinks, spamming sites\" class=\"wp-image-45557 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building.webp 2400w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-300x161.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-1024x550.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-768x413.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-1536x826.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-2048x1101.webp 2048w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-600x323.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-1200x645.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-730x392.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-1460x785.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-784x421.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-1568x843.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-877x471.webp 877w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/03_the_don_ts_of_link_building-1754x943.webp 1754w\" data-sizes=\"(max-width: 2400px) 100vw, 2400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1290;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some of these are obviously bad ideas, while others (such as link exchanges) might initially seem smart until you learn more about them. <em>None<\/em> are worth the risks involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what should you do? Let\u2019s lay the groundwork with these link building \u201cdos\u201d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Encourage links from high-quality and high-ranking sites:<\/strong> The quality of your backlinks matters just as much to Google as the quantity. So wherever possible, you want to try and get backlinks from sites that are trustworthy, well-maintained, and visible.<\/li>\n\n\n\n<li><strong>Focus on relevant websites:<\/strong> You want to encourage new visitors likely to be interested in what your site has to offer. Backlinks on sites relevant to their needs are much more valuable than backlinks from random pages.<\/li>\n\n\n\n<li><strong>Reach out:<\/strong> You don\u2019t have to simply hope for backlinks \u2014 you can ask for them directly, and there are several effective (and non-intrusive) ways to do so.<\/li>\n\n\n\n<li><strong>Use a variety of techniques: <\/strong>One link building method may not get you too far, but a combination of three or four smart techniques can make a big difference.<\/li>\n\n\n\n<li><strong>Create awesome content:<\/strong> Your content marketing matters! The truth is the <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-start-a-blog\/\" rel=\"noopener\">better your content<\/a>, the more likely people are to link to it, whether as a result of your efforts or simply stumbling across it. The ultimate rule of thumb: If you create link-worthy content, high-quality, relevant links will come to you \u2014 not the other way around.<\/li>\n\n\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2400\" height=\"1290\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building.webp\" alt=\"Green infographic of the Dos of Link Building: target quality sites, focus on relevance\" class=\"wp-image-45558 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building.webp 2400w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-300x161.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-1024x550.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-768x413.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-1536x826.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-2048x1101.webp 2048w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-600x323.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-1200x645.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-730x392.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-1460x785.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-784x421.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-1568x843.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-877x471.webp 877w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/04_the_do_sof_link_building-1754x943.webp 1754w\" data-sizes=\"(max-width: 2400px) 100vw, 2400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1290;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At this point, you\u2019re probably wondering how to put all of this into practice. Without further ado, let\u2019s jump into the practical portion of link building 101.<\/p>\n\n\n\n<h2 id=\"get\" class=\"wp-block-heading\">How to get backlinks for your site<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Like any way of promoting your website, there is no \u201cone right way\u201d to do link building. Likewise, there\u2019s no golden ticket that will get you a hundred backlinks by next Thursday (if there were, promise we\u2019d tell you). Set your expectations accordingly: when Backlinko and Pitchbox analyzed 12 million outreach emails (2019), only 8.5% received a reply \u2014 so a handful of earned links from a focused campaign is a win, not a failure. And because search engines need time to find and weigh new links, plan on measuring progress in months, not days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, you can take some basic steps that will greatly improve your chances of successfully increasing backlinks. We recommend starting with the following 12 strategies. You can pick and choose a few link building tactics to try, and mold them as needed to fit your unique needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Take a close look at your target audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of successful link building comes down to pursuing backlinks in relevant places. This means you have to be very familiar with your <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/ways-to-promote-your-website\/\" rel=\"noopener\">target audience<\/a>. If you don\u2019t know what they care about and where they hang out, you can\u2019t encourage links they\u2019re likely to see.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t done so already, this is a perfect time to put together a target audience profile. That\u2019s a detailed description of the visitors you\u2019d like to attract to your website. You\u2019ll want to research them carefully and collect information on their demographics, behaviors, interests, needs, and so on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to link building, you\u2019ll want to pay particular attention to where your target audience spends their time online. What sites do they visit and which <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/social-media-strategy-guide\/\" rel=\"noopener\">social media platforms<\/a> do they prefer? These are the places you\u2019ll benefit most from including in your link building strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is also a good point to research your competitors\u2019 backlink strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can, <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-start-a-blog\/\" rel=\"noopener\">find out what kinds of sites link to your top competitors<\/a>. It\u2019s also useful to know what online places and communities your competitors are ignoring, as those likely have audiences hungry for the quality content you\u2019re offering. Those are backlink opportunities you don\u2019t want to miss!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Audit and update your existing content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next up, it\u2019s time to think like a content marketer. You can\u2019t encourage links to your site unless you know what you want people to link to. Generally, you\u2019ll want to focus on specific content, rather than simply your home page (which can appear more spammy and less authentic).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So this is a great time to conduct a thorough <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-do-website-content-audit\/\" rel=\"noopener\">audit of your site\u2019s existing content<\/a>. While doing this, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Look for top-quality pages and posts (or even product pages) that you think other sites would want to link to:<\/strong> Add these to a list as you go, so you know what represents your best content.<\/li>\n\n\n\n<li><strong>Find any content that could be great but needs a little improvement:<\/strong> With a few tweaks, so-so articles can become a target for a quality backlink. This means ensuring that they\u2019re up-to-date (for example, make sure you don\u2019t have a broken link in the text and that stats are still accurate), match your brand\u2019s style guide, and provide value to your audience.<\/li>\n\n\n\n<li><strong>Search for \u201cgaps\u201d you can create new content to fill:<\/strong> There may be information or topics that you think other sites would be happy to link to, but you haven\u2019t written about yet. You can follow our <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-start-a-blog\/\" rel=\"noopener\">guide to writing a blog post<\/a> to get started.<\/li>\n\n\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1727\" height=\"904\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit.webp\" alt=\"A filled-in Google Sheet &quot;Content Audit&quot; with columns for blog post titles, URLs, status\" class=\"wp-image-45559 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit.webp 1727w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit-300x157.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit-1024x536.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit-768x402.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit-1536x804.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit-600x314.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit-1200x628.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit-730x382.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit-1460x764.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit-784x410.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit-1568x821.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/content_audit-877x459.webp 877w\" data-sizes=\"(max-width: 1727px) 100vw, 1727px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1727px; --smush-placeholder-aspect-ratio: 1727\/904;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After auditing your content, the next natural step is to start improving and expanding it. Having lots of high-quality content makes link building a lot easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also worth noting that if you don\u2019t have a <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-start-a-blog\/\" rel=\"noopener\">blog on your website<\/a> yet, now is the time to start one! There are few things better than a blog for generating lots of new, timely content that people will want to share with their audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Do a link gap analysis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After auditing your content, it\u2019s a good idea to audit your backlinks. Performing a link gap analysis is a great way to understand where your website stands in comparison to its competitors in terms of backlink profiles. This analysis helps identify the \u201cgap\u201d between the number and quality of backlinks your site has versus those of your main competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding this gap is the first step. Next, you can strategically target your link building efforts to close it, improving your site\u2019s authority and search engine rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to do a link gap analysis, step-by-step:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identify your main competitors: <\/strong>Start by listing out your main competitors. These can be sites that rank well for keywords you\u2019re targeting or operate within the same industry niche and attract a similar audience.<\/li>\n\n\n\n<li><strong>Use an SEO tool to analyze backlink profiles: <\/strong>There are several backlink analysis tools available online, such as <a target=\"_blank\" href=\"https:\/\/ahrefs.com\/\" rel=\"noopener\">Ahrefs<\/a>, <a target=\"_blank\" href=\"https:\/\/www.semrush.com\/\" rel=\"noopener\">Semrush<\/a>, and <a target=\"_blank\" href=\"https:\/\/moz.com\/\" rel=\"noopener\">Moz<\/a>. Use these tools to analyze the backlink profiles of your own site and those of your competitors. (No budget for a paid suite? Google Search Console\u2019s free <a target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/answer\/9049606\" rel=\"noopener\">Links report<\/a> shows who links to your own site at no cost; paid tools become genuinely necessary mainly when you want to see your <em>competitors\u2019<\/em> backlink profiles.) Make a list of backlinks, then look at the quality of these links, the diversity of linking domains, and whether any of them are particularly authoritative backlinks.<\/li>\n\n\n\n<li><strong>Identify gaps in your backlink profile: <\/strong>Compare your backlink profile with those of your competitors to identify any gaps. Pay special attention to the quality and relevance of the backlinks, as these are more important than just quantity. Look for patterns in the types of content that are earning links for your competitors but not for you.<\/li>\n\n\n\n<li><strong>Analyze opportunities: <\/strong>Based on your findings, identify opportunities for your own link building strategy. Maybe you can target specific websites or types of content that are currently linking to your competitors but not to you, create content that fills your backlink gaps, or reach out to high-quality domains and ask them to link to your site.<\/li>\n\n\n\n<li><strong>Create a plan: <\/strong>With your analysis complete, develop a targeted action plan to acquire new backlinks. This plan should prioritize high-quality, relevant links that will close the gap between your site and your competitors.<\/li>\n\n\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">4. Consider what link building you can perform yourself<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we mentioned earlier, most of link building involves getting other people to link to your site of their own volition. However, there\u2019s some link building you can do on your own, without venturing into spammy territory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And who doesn\u2019t love a little DIY?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first and most important part of this step is internal linking. You need to make sure all of your online presences are connected. This means your social media accounts should point to your site (and vice versa), and if you have more than one website, they should be interlinked as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also include some links to your content on other people\u2019s websites, particularly in forums and comment sections. But be careful \u2014 don\u2019t create too many of these links, and make sure they\u2019re always highly relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your best approach is to find sites and communities where your target audience is present and engage genuinely with them. When organic link building opportunities come up and you can share a helpful link, don\u2019t be afraid to do so. While these links are not considered as valuable by Google as a natural link created by someone not affiliated with your site, they still have an impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Start conducting outreach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At this point, you\u2019ve done a little link building of your own. You\u2019ve also improved your site\u2019s content marketing efforts, which will hopefully generate more links for you organically (as people stumble across and share your pages and awesome articles).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the best way to build links is to ask for them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yep, you can reach out to a website and simply ask them to link to your content. This is a common practice and can be very successful when approached carefully. It can even help create the foundation for mutually beneficial relationships between you and other relevant sites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what does successful outreach look like?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone\u2019s strategy is a little different, but the following tips and techniques are key:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reach out to highly relevant sites:<\/strong> This is where all your research will come in handy. Sites that see your content and audience as relevant to them are more likely to welcome your request, rather than see it as intrusive.<\/li>\n\n\n\n<li><strong>Offer specific content they can link to:<\/strong> It\u2019s not usually effective to just email blogs and write, \u201cLink to my website, pretty please?\u201d Instead, use the results of your content audit to identify specific pages and posts you\u2019d like to share and request links to them specifically.<\/li>\n\n\n\n<li><strong>Share genuinely useful content:<\/strong> A link building request is obviously self-serving, but it doesn\u2019t have to be all about you. Do some research on the site you\u2019re reaching out to and find something you think would really be interesting or useful to its audience. Blog posts, tutorials, infographics, and videos are all great options.<\/li>\n\n\n\n<li><strong>Suggest specific places your links could be included: <\/strong>This shows that you\u2019ve done your research and makes accepting the request easier on the target site. You can propose new links where none currently exist or even offer a better piece of content as a replacement for an existing link. Don\u2019t forget to <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-anchor-links-wordpress\/\" rel=\"noopener\">offer up some anchor text<\/a> to make it even easier for the other site\u2019s admin!<\/li>\n\n\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1686\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-scaled.webp\" alt=\"Example email reaching out to Chewy to share exclusive insights on dog food diet trends as a means\" class=\"wp-image-45560 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-scaled.webp 2560w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-300x198.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-1024x675.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-768x506.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-1536x1012.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-2048x1349.webp 2048w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-600x395.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-1200x790.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-730x481.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-1460x962.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-784x516.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-1568x1033.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-877x578.webp 877w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/exclusive-insights-1754x1155.webp 1754w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1686;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, remember to be polite and conduct yourself professionally. Never demand that someone include a link to your site. People who manage successful websites learned not to feed internet trolls a long time ago. Instead, create a concise and friendly email message that you can send to the sites and blogs on your list and try to personalize it for each one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Build ultimate guides and use the Skyscraper Method<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve touched on this already, but one of the best ways to build links naturally is by creating awesome, useful, relevant content that people naturally want to link to. One of the most effective ways to do that is by creating comprehensive, in-depth resources known as ultimate guides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These guides should cover a topic relevant to your niche as thoroughly as possible, providing valuable insights, tips, and information that are not readily available elsewhere. The goal is to make your guide the go-to resource for its topic, making others in your industry and related fields want to link to it as a reference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One popular (and super effective) way to create ultimate guides as a link building strategy is called the <a target=\"_blank\" href=\"https:\/\/backlinko.com\/skyscraper-technique\" rel=\"noopener\">Skyscraper Method<\/a>. This method involves three key steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Research and identify the best, most popular content on a topic: <\/strong>Look for existing content within your niche that has attracted a significant number of backlinks and social shares. Tools like Ahrefs or Semrush can help you identify these pieces of content.<\/li>\n\n\n\n<li><strong>Then, create something better: <\/strong>Take the topic of the popular content and create something even more valuable. Your ultimate guide should be more comprehensive, up-to-date, and useful. This could mean adding more depth, updating statistics, including infographics and videos, or covering additional related subtopics not addressed in the original content.<\/li>\n\n\n\n<li><strong>Reach out and promote your content: <\/strong>Once your ultimate guide is published, reach out to websites that link to the original piece of popular content. Let them know about your guide, explaining how it\u2019s more comprehensive and valuable for their readers. Don\u2019t forget to also promote your guide through your own channels, such as social media, email newsletters, and your website.<\/li>\n\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Comprehensive guides and the Skyscraper Method require a significant investment of time and resources, but the payoff can be huge. Besides attracting backlinks, these resources establish your brand as an authority in your field. This can lead to increased organic traffic, more engagement, and even opportunities for collaboration and partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When crafting a detailed guide, keep these best practices in mind to maximize its impact:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose evergreen topics that will stay relevant and useful over time. That way, your guide continues to attract backlinks and readers long after it\u2019s published.<\/li>\n\n\n\n<li>Use images, charts, infographics, and videos to make your guide more engaging and shareable.<\/li>\n\n\n\n<li>Keep your ultimate guides up-to-date with the latest information and trends. This not only helps maintain their value over time but also provides opportunities to reach out to new potential link sources.<\/li>\n\n\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Create listicles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Listicles \u2014 articles formatted as lists \u2014 can be an effective way to attract backlinks thanks to their highly shareable and digestible format. People love reading lists because they offer information that\u2019s structured and easy to consume. Plus, they can easily share them with friends! What\u2019s not to like?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you create listicles that compile valuable resources, tips, or recommendations relevant to your niche, you provide useful information to your audience and increase the likelihood of earning backlinks from other websites looking to provide <em>their<\/em> readers with helpful resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your listicle should cover topics that are engaging and relevant to your target audience. Look for subjects that have a broad appeal and can be easily segmented into list form. This could range from \u201cTop 10 Tools for Remote Work\u201d to \u201c5 Must-Read Books for Aspiring Entrepreneurs.\u201d Adding quotes or insights from industry leaders can also make your listicle more shareable. And don\u2019t forget to incorporate relevant keywords throughout your listicle to improve its visibility in the SEO rankings and bring organic traffic to your site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1470\" height=\"1356\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/top-10-tools-for-remote-work.webp\" alt=\"Google search for &quot;Top 10 Tools for Remote Work&quot; with listicle results from Jotform\" class=\"wp-image-45561 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/top-10-tools-for-remote-work.webp 1470w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/top-10-tools-for-remote-work-300x277.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/top-10-tools-for-remote-work-1024x945.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/top-10-tools-for-remote-work-768x708.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/top-10-tools-for-remote-work-600x553.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/top-10-tools-for-remote-work-1200x1107.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/top-10-tools-for-remote-work-730x673.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/top-10-tools-for-remote-work-1460x1347.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/top-10-tools-for-remote-work-784x723.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/top-10-tools-for-remote-work-877x809.webp 877w\" data-sizes=\"(max-width: 1470px) 100vw, 1470px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1470px; --smush-placeholder-aspect-ratio: 1470\/1356;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8. Look for media coverage or PR<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Securing media coverage or participating in public relations (PR) activities can significantly boost your link building efforts. When reputable news outlets, industry publications, or influential blogs mention and link to your website, it drives direct traffic while boosting your site\u2019s authority and search rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To attract the attention of journalists and editors, you need to offer something genuinely newsworthy. This could be original research, a groundbreaking product launch, a significant company milestone, or an expert opinion on current trends. Your content should provide value to their readership and stand out amidst the noise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you have something newsworthy to share, a well-crafted press release can be your ticket to gaining media attention. You can also engage with journalists and media professionals on social media, especially platforms like <a target=\"_blank\" href=\"https:\/\/x.com\/\" rel=\"noopener\">X<\/a> or <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/\" rel=\"noopener\">LinkedIn<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"843\" height=\"717\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/pr_example.webp\" alt=\"Template of a press release by Alex Johnson for Canine Crunch\" class=\"wp-image-45562 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/pr_example.webp 843w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/pr_example-300x255.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/pr_example-768x653.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/pr_example-600x510.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/pr_example-730x621.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/pr_example-784x667.webp 784w\" data-sizes=\"(max-width: 843px) 100vw, 843px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 843px; --smush-placeholder-aspect-ratio: 843\/717;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to gain media coverage is by positioning yourself as an expert in your field who can provide valuable insights into current news or industry trends. Journalists often look for knowledgeable individuals to quote in their articles, which can be an excellent way to secure a backlink from reputable sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, be sure to monitor the web for unlinked mentions of your name or site \u2014 sometimes, media outlets will mention your brand without linking back to you. Tools like <a target=\"_blank\" href=\"https:\/\/www.google.com\/alerts\" rel=\"noopener\">Google Alerts<\/a> or <a target=\"_blank\" href=\"https:\/\/ahrefs.com\/\" rel=\"noopener\">Ahrefs<\/a> can help you monitor for these mentions. When you find them, reach out to the publisher and politely ask if they can add a link back to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Use HARO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"https:\/\/www.helpareporter.com\/\" rel=\"noopener\">Help a Reporter Out (HARO)<\/a> is a great tool for gaining high-quality links from authoritative sites. It connects journalists with sources for upcoming stories, providing a platform for experts to share their knowledge and get featured in various media channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One quick status note, because HARO has had a bumpy few years: the service was rebranded Connectively in 2024 and shut down that December, then <a target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/cision-announces-sale-of-help-a-reporter-out-haro-to-featuredcom-302427990.html\" rel=\"noopener\">Featured.com acquired HARO in April 2025<\/a> and relaunched it at its original home, helpareporter.com. It remains free for both journalists and sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Register as a source on the HARO website and set up email alerts for topics relevant to your industry or expertise. You\u2019ll then receive daily emails with queries from journalists looking for sources. The key is to respond quickly and accurately to requests that match your knowledge base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you provide comprehensive answers and are willing to share useful data, personal anecdotes, or expert analysis that can enrich the journalist\u2019s story, you\u2019ll be more likely to be selected, resulting in a backlink.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that timeliness is critical when responding to HARO queries. Journalists often work on tight deadlines, so sending your response as soon as possible increases your chances of being featured. Aim to respond within a few hours of receiving the query.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most journalists will ask for a short bio to include with your contribution. This is your opportunity to secure a backlink. Write a brief, informative bio, and include a direct link to your website. Make sure the link adds value to the readers and is relevant to the context of your contribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your contribution is published, put it to work for further visibility. Share the article on your social media channels, include it in your email newsletter, or feature it on your website. This drives traffic while showcasing your expertise in your niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HARO isn\u2019t the only game in town, either. Source-request platforms like <a target=\"_blank\" href=\"https:\/\/www.qwoted.com\/\" rel=\"noopener\">Qwoted<\/a> work the same way (journalists post queries, experts respond), so it\u2019s worth watching more than one.<\/p>\n\n<h3 class=\"wp-block-heading\">10. Try broken link building<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\n\n<div class=\"glossary-term\">\n\t<div class=\"glossary-term__above-title\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M320 32c-8.1 0-16.1 1.4-23.7 4.1L15.8 137.4C6.3 140.9 0 149.9 0 160s6.3 19.1 15.8 22.6l57.9 20.9C57.3 229.3 48 259.8 48 291.9v28.1c0 28.4-10.8 57.7-22.3 80.8c-6.5 13-13.9 25.8-22.5 37.6C0 442.7-.9 448.3 .9 453.4s6 8.9 11.2 10.2l64 16c4.2 1.1 8.7 .3 12.4-2s6.3-6.1 7.1-10.4c8.6-42.8 4.3-81.2-2.1-108.7C90.3 344.3 86 329.8 80 316.5V291.9c0-30.2 10.2-58.7 27.9-81.5c12.9-15.5 29.6-28 49.2-35.7l157-61.7c8.2-3.2 17.5 .8 20.7 9s-.8 17.5-9 20.7l-157 61.7c-12.4 4.9-23.3 12.4-32.2 21.6l159.6 57.6c7.6 2.7 15.6 4.1 23.7 4.1s16.1-1.4 23.7-4.1L624.2 182.6c9.5-3.4 15.8-12.5 15.8-22.6s-6.3-19.1-15.8-22.6L343.7 36.1C336.1 33.4 328.1 32 320 32zM128 408c0 35.3 86 72 192 72s192-36.7 192-72L496.7 262.6 354.5 314c-11.1 4-22.8 6-34.5 6s-23.5-2-34.5-6L143.3 262.6 128 408z\"\/><\/svg>\n\t\t<span>DreamHost Glossary<\/span>\n\t<\/div>\n    <h3>Broken Link<\/h3>\n    <p>A link is \u201cbroken\u201d when it leads you to a page that doesn\u2019t exist. When you visit a broken link, you\u2019ll get a 404 error, which means the page is missing.<\/p>\n<\/div>\n\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Broken link building is a type of link building that involves finding broken backlinks (or dead links) on other websites and suggesting your own content as a replacement. This method helps you earn backlinks while improving user experience for the other site&#8217;s audience \u2014 a win-win!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what to do:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Start by identifying websites in your niche that have content that\u2019s similar to yours. Look for blogs, resource pages, or industry news sites. The key is to focus on sites that are relevant to your audience and likely to link to your content.<\/li>\n\n\n\n<li>Use tools like Ahrefs, Semrush, or <a target=\"_blank\" href=\"https:\/\/chromewebstore.google.com\/detail\/check-my-links\/aajoalonednamcpodaeocebfgldhcpbe\" rel=\"noopener\">Check My Links<\/a> (a Chrome extension) to scan the sites you identify for broken links. These types of tools can help you quickly find links that lead to 404 pages or other error messages.<\/li>\n\n\n\n<li>Once you find a broken link, try to evaluate the content it was originally linking to. Understanding what the missing content was about will help you propose a relevant, high-quality replacement. If you already have content that matches or can quickly create content that would serve as a good substitute, you\u2019re already in a great position to reach out to the site owner.<\/li>\n\n\n\n<li>Contact the website owner or webmaster to tell them about the broken link. When reaching out, be helpful and courteous. Start by providing value, such as pointing out the broken link (and maybe even mentioning a few others if you found more than one).<\/li>\n\n\n\n<li>Then, suggest your content as a replacement. Be specific about why your content would make a great substitute. Focus on the value it would provide for their readers.<\/li>\n\n\n\n<li>If you don\u2019t hear back within a week or two, it\u2019s OK to send a follow-up email. However, if you still don\u2019t receive a response after a follow-up, it\u2019s best to move on to other opportunities.<\/li>\n\n\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1782\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-scaled.webp\" alt=\"Broken link in your blog post\" class=\"wp-image-45563 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-scaled.webp 2560w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-300x209.webp 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-1024x713.webp 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-768x534.webp 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-1536x1069.webp 1536w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-2048x1425.webp 2048w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-600x418.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-1200x835.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-730x508.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-1460x1016.webp 1460w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-784x546.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-1568x1091.webp 1568w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-877x610.webp 877w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2024\/05\/broken-link-in-your-blog-post-1754x1221.webp 1754w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1782;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">11. Build a free tool<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Offering a free online tool can be an incredibly effective strategy for attracting backlinks. Tools that offer useful functionality or solve specific problems in your industry are likely to be shared widely and linked as valuable resources. We\u2019ve also talked a lot about how the best way to build links is creating high-quality content, and a really useful tool is one of the most shareable types of content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start by identifying a gap or a specific need within your industry that can be addressed with a tool. Maybe you can simplify a complex calculation. Perhaps you can automate a tedious process. Or you can help someone visualize complex data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the key, though: the more useful and unique the tool, the more likely it is to attract attention and backlinks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your expertise and resources, you might develop the tool in-house or <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-hire-web-developer\/\" rel=\"noopener\">hire developers<\/a>. Just make sure that your tool is user-friendly, visually appealing, and most importantly, functional. It should perform its intended task well to encourage users to share and link to it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once the tool is ready to launch, create a dedicated <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/product-landing-page-design\/\" rel=\"noopener\">landing page<\/a> for it. Include comprehensive instructions, the benefits of using the tool, and examples of its output.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimize the page for SEO with relevant keywords to increase its visibility in search engine results. Then, share the tool through all available channels: social media, newsletters, blogs, and industry forums. Maybe even reach out to influencers and thought leaders in your industry who might benefit from your tool. You can also submit the tool to directories and listings that curate free resources. Spread the word far and wide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building a free tool requires an upfront investment, but the potential SEO benefits and the ability to attract a significant number of high-quality backlinks can offer a great return.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Get involved in guest blogging<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\n\n<div class=\"glossary-term\">\n\t<div class=\"glossary-term__above-title\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M320 32c-8.1 0-16.1 1.4-23.7 4.1L15.8 137.4C6.3 140.9 0 149.9 0 160s6.3 19.1 15.8 22.6l57.9 20.9C57.3 229.3 48 259.8 48 291.9v28.1c0 28.4-10.8 57.7-22.3 80.8c-6.5 13-13.9 25.8-22.5 37.6C0 442.7-.9 448.3 .9 453.4s6 8.9 11.2 10.2l64 16c4.2 1.1 8.7 .3 12.4-2s6.3-6.1 7.1-10.4c8.6-42.8 4.3-81.2-2.1-108.7C90.3 344.3 86 329.8 80 316.5V291.9c0-30.2 10.2-58.7 27.9-81.5c12.9-15.5 29.6-28 49.2-35.7l157-61.7c8.2-3.2 17.5 .8 20.7 9s-.8 17.5-9 20.7l-157 61.7c-12.4 4.9-23.3 12.4-32.2 21.6l159.6 57.6c7.6 2.7 15.6 4.1 23.7 4.1s16.1-1.4 23.7-4.1L624.2 182.6c9.5-3.4 15.8-12.5 15.8-22.6s-6.3-19.1-15.8-22.6L343.7 36.1C336.1 33.4 328.1 32 320 32zM128 408c0 35.3 86 72 192 72s192-36.7 192-72L496.7 262.6 354.5 314c-11.1 4-22.8 6-34.5 6s-23.5-2-34.5-6L143.3 262.6 128 408z\"\/><\/svg>\n\t\t<span>DreamHost Glossary<\/span>\n\t<\/div>\n    <h3>Guest Blogging<\/h3>\n    <p>Guest blogging, also known as guest posting, is the act of writing and publishing articles on other people\u2019s websites. Guest bloggers usually write for free in exchange for exposure to a new audience.<\/p>\n<\/div>\n\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guest blogging can be one of the most powerful tools in your link building strategy. Also called \u201cguest posting,\u201d it involves writing a brand new post to be featured on another website. This post can then contain one or more links back to your site and content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can often get farther with guest <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-write-blog-posts\/\" rel=\"noopener\">blogging<\/a> than with simple link requests. After all, you\u2019ll be providing content to another website for free. In return, they\u2019ll link back to your site. This is a very attractive proposition for blogs, in particular, since they\u2019re always in need of fresh content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like with outreach, guest blogging is most effective if you follow some simple best practices. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Avoiding sites that want you to pay them to publish your guest post:<\/strong> Most blogs will accept this kind of content for free, so there\u2019s no need to pay for placement unless you\u2019re desperate to be featured on a specific high-profile blog.<\/li>\n\n\n\n<li><strong>Checking the blog to see if they have guidelines for guest bloggers:<\/strong> Many will have a dedicated \u201cwrite for us\u201d page that outlines their requirements, what they will and won\u2019t accept, and so on. By carefully following these guidelines, you\u2019ll increase your chances of getting past a busy blogger\u2019s spam filter.<\/li>\n\n\n\n<li><strong>Doing your research:<\/strong> Find out what the blog\u2019s style is like and what kinds of topics they cover. This will help you come up with <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-come-up-with-new-content-ideas\/\" rel=\"noopener\">a topic idea<\/a> that they\u2019re more likely to accept.<\/li>\n\n\n\n<li><strong>Reaching out with a proposal first:<\/strong> Don\u2019t simply write up a full post and submit it! These are often rejected and can waste a lot of your time. Instead, reach out to the blog and let them know what topic you\u2019d like to cover, what key points you\u2019ll include, and what link(s) you\u2019re hoping to see.<\/li>\n\n\n\n<li><strong>Creating quality, unique content:<\/strong> Never copy content from your own site or elsewhere (plagiarism is always a big no-no). Instead, take the time to put together a unique, polished post for each blog. Also, avoid getting too \u201csales-y\u201d about your own website or products and focus on providing real value to the blog\u2019s audience.<\/li>\n\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is the most time-intensive of our link building strategies. Still, it can pay off in increased visibility, improved authority, and links that are perfectly placed to capture your audience\u2019s attention. Plus, you might develop collaborative relationships with some of these blogs, providing further opportunities for interlinking in the future.<\/p>\n\n\n\n<h2 id=\"measure\" class=\"wp-block-heading\">Measuring your link building efforts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trying to keep tabs on your backlinks manually can be very difficult. It\u2019s best to use a backlink analytics tool instead. Many solutions can tell you everything you need to know about your backlinks, quickly and with minimal fuss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with the free one: Google Search Console\u2019s <a target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/answer\/9049606\" rel=\"noopener\">Links report<\/a> shows which sites link to you the most, your top-linked pages, and the most common link text pointing your way \u2014 no subscription required. It\u2019s the quickest way to confirm that your best content is actually earning the links you think it deserves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then pair it <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/blog\/universal-analytics-to-ga4\/\" rel=\"noopener\">with Google Analytics<\/a> to see what those links deliver. This tool is free, accessible to beginners, and full of useful metrics and features. Google Analytics is an especially great place to monitor the amount of traffic that each backlink drives to your site. High amounts of referral traffic from backlinks are a good sign that your link building strategy is boosting your SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For deeper data, the paid suites all offer dedicated backlink tools: Ahrefs\u2019 Site Explorer, Semrush\u2019s backlink analysis tools, and Moz\u2019s Link Explorer (which includes 10 free queries per month with a free Moz account). Whichever you use, watch a short list of numbers: referring domains (unique sites linking to you, which says more than raw link totals), referral traffic from those links, the rate at which you\u2019re acquiring new links, and \u2014 in paid tools \u2014 your site\u2019s authority score. Watching these numbers can help you determine whether your link building strategies are effective, and test certain strategies against one another.<\/p>\n\n\n\n<h2 id=\"faqs\" class=\"wp-block-heading\">Link building FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How do I get backlinks for free?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spend time instead of money: publish content worth citing, answer journalist queries on HARO, suggest your pages as replacements for broken links on relevant sites, and write guest posts. Google Search Console\u2019s free Links report lets you track the results without a paid tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How many backlinks do I need to rank?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no magic number. Quality and relevance matter more than volume: a handful of links from trusted sites in your niche can outweigh hundreds of weak ones. A link gap analysis of the competitors who outrank you is the most realistic benchmark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do nofollow backlinks help SEO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes. Since March 1, 2020, Google has treated nofollow as a hint it may consider for ranking rather than a directive to ignore the link. Even when a nofollow link passes no SEO value, it can still send referral traffic and build brand awareness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How long does link building take?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Think months, not weeks. Outreach replies trickle in, and search engines need time to discover new links and recalculate rankings. Treat link building as an ongoing habit \u2014 a few quality links earned every month \u2014 rather than a one-time campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should I buy backlinks?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Buying or selling links to manipulate rankings violates Google\u2019s link spam policies, and sites that violate them \u201cmay rank lower in results or not appear in results at all.\u201d Put the budget toward content worth linking to instead.<\/p>\n\n<h2 id=\"pass\" class=\"wp-block-heading\">Pass the link juice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to improve your website\u2019s traffic and attract more of your target audience, link building is necessary. A complete link building strategy helps you encourage relevant sites to share your content with their audiences. It\u2019s a method that takes a little time to master but is cheap, cost-effective, and highly trackable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, bringing traffic to your website is just the start. You also want those new visitors to have an excellent experience \u2014 which starts with high-quality web hosting. Fortunately, <a target=\"_blank\" href=\"https:\/\/www.dreamhost.com\/hosting\/web-hosting\/\" rel=\"noopener\">DreamHost web hosting<\/a> can do the trick!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compare DreamHost web hosting plans to see whether one fits your site and budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\n\n<div\n\tclass=\"article-cta-shared article-cta-small\"\n>\n    <div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder.webp 1x, https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder-x2.webp 2x\"  alt=\"Ad background image\" \/><\/div>\n\n\n\n\n  <div class=\"content-btm\">\n    <h2\n      class=\"h2--md\"\n    >\n      Get More Visitors, Grow Your Business\n    <\/h2>\n    <p\n      class=\"p--md\"\n    >\n      Our marketing experts will help you earn more traffic and convert more website visitors so you can focus on running your business.\n    <\/p>\n\n            <a\n            href=\"https:\/\/www.dreamhost.com\/pro-services\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Learn More                    <\/a>\n\n  <\/div>\n<\/div>\n<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Getting backlinks can boost your website&#8217;s SEO. Learn how to earn quality links through proven methods that actually work.<\/p>\n","protected":false},"author":1060,"featured_media":45553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_opengraph-title":"Link Building: 12 Strategies to Get Backlinks - DreamHost","_yoast_wpseo_opengraph-description":"Link building earns backlinks from trusted sites \u2014 learn 12 proven strategies, from guest posts to expert sourcing, to boost your rankings.","_yoast_wpseo_twitter-title":"Link Building: 12 Strategies to Get Backlinks - DreamHost","_yoast_wpseo_twitter-description":"Link building earns backlinks from trusted sites \u2014 learn 12 proven strategies, from guest posts to expert sourcing, to boost your rankings.","toc_headlines":"[[\"what\",\"What is a backlink?\"],[\"link-building\",\"What is link building?\"],[\"do-dont\",\"The dos and don\u2019ts of link building\"],[\"get\",\"How to get backlinks for your site\"],[\"measure\",\"Measuring your link building efforts\"],[\"faqs\",\"Link building FAQs\"],[\"pass\",\"Pass the link juice\"]]","hide_toc":false,"show_updated_at":"1","footnotes":""},"categories":[12840],"tags":[],"class_list":["post-45565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Link Building: 12 Strategies to Get Backlinks - DreamHost<\/title>\n<meta name=\"description\" content=\"Link building earns backlinks from trusted sites \u2014 learn 12 proven strategies, from guest posts to expert sourcing, to boost your rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-link-building-strategy\/\" 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