{"id":34160,"date":"2022-05-20T07:00:51","date_gmt":"2022-05-20T14:00:51","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=34160"},"modified":"2026-08-26T11:56:29","modified_gmt":"2026-08-26T18:56:29","slug":"mobile-shopping-m-commerce","status":"publish","type":"post","link":"https:\/\/www.dreamhost.com\/blog\/mobile-shopping-m-commerce\/","title":{"rendered":"The Rise of Mobile Shopping: A Beginner\u2019s Guide to M-Commerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Think about the last thing you bought online. There\u2019s a good chance you did it from the couch, with your thumb. <strong>Mobile commerce (\u201cm-commerce\u201d) is any transaction \u2014 a purchase, a payment, a bank transfer \u2014 completed on a mobile device such as a smartphone or tablet.<\/strong> It\u2019s a subset of e-commerce, and it\u2019s massive: eMarketer\u2019s July 2024 forecast projected that 67.4% of the US population would make a purchase on a mobile device in 2024, spending <a href=\"https:\/\/www.emarketer.com\/content\/5-key-stats-size-up-mobile-commerce-opportunity\" target=\"_blank\" rel=\"noopener\">$534.88 billion<\/a> along the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means if you\u2019re a business owner with an online store, <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-optimize-your-site-for-mobile\/\" target=\"_blank\" rel=\"noopener\">improving the experience for mobile consumers<\/a> is essential. When you provide a positive mobile <a href=\"https:\/\/www.dreamhost.com\/glossary\/seo\/user-experience-ux\/\" target=\"_blank\" rel=\"noopener\">User Experience (UX)<\/a>, you\u2019ll be able to tap into a massive and continuously growing market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019re going to take a look at the different types of m-commerce and how they\u2019ve grown in recent years. Then, we\u2019ll show you four ways you can use m-commerce to expand your reach. Let\u2019s get to it!<\/p>\n\n\n\n<h2 id=\"h-what-are-the-different-types-of-m-commerce\" class=\"wp-block-heading\"><b>What Are the Different Types of M-Commerce?<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When we talk about mobile commerce, it\u2019s important to understand that we\u2019re not just referring to e-commerce or <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-build-online-store-become-boss\/\" target=\"_blank\" rel=\"noopener\">online retail<\/a>. Instead, m-commerce is a broad term that encompasses multiple types of industries and operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Any type of operation that involves transacting money over a mobile device (smartphones, tablets, etc.) falls under the umbrella of m-commerce. Now, let\u2019s talk about the most common types of mobile commerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mobile-banking\"><b>Mobile Banking<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Usually, banks enable you to operate through mobile devices using standalone apps on top of their existing websites or online banking platforms. For a large share of US households, that app is now the main way they interact with their bank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the <a href=\"https:\/\/www.fdic.gov\/news\/press-releases\/2024\/fdic-survey-finds-96-percent-us-households-were-banked-2023\" target=\"_blank\" rel=\"noopener\">FDIC\u2019s 2023 National Survey of Unbanked and Underbanked Households<\/a>, 48.3% of banked households used mobile banking as their primary method of accessing their accounts \u2014 and the FDIC reports that use of mobile banking as the primary means of account access increased almost ninefold over the past decade.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1043\" height=\"655\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-banking-e-wallet.jpg.webp\" alt=\"mobile banking\" class=\"wp-image-34166 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-banking-e-wallet.jpg.webp 1043w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/mobile-banking-e-wallet-300x188.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/mobile-banking-e-wallet-1024x643.jpg 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/mobile-banking-e-wallet-768x482.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-banking-e-wallet-600x377.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-banking-e-wallet-730x458.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-banking-e-wallet-784x492.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-banking-e-wallet-877x551.jpg.webp 877w\" data-sizes=\"(max-width: 1043px) 100vw, 1043px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1043px; --smush-placeholder-aspect-ratio: 1043\/655;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Some banks and standalone service providers also enable you to invest using mobile applications. That means users can manage both their standard accounts as well as their portfolios through mobile devices \u2014 at any time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mobile-payments\"><b>Mobile Payments<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is a lot of overlap between mobile payments and mobile e-commerce apps. When we talk about mobile payments, we\u2019re referring to platforms and services that enable you to send and receive money and process sales transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One great example of a mobile payment service is Venmo. According to <a href=\"https:\/\/www.businessofapps.com\/data\/venmo-statistics\/\" target=\"_blank\" rel=\"noopener\">Business of Apps<\/a> (updated June 2026), Venmo\u2019s annual revenue grew from $160 million in 2017 to an estimated $1.1 billion in 2023, and an estimated 83 million people used Venmo in 2023.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1070\" height=\"624\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/venmo.jpg.webp\" alt=\"venmo accept payment\" class=\"wp-image-34170 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/venmo.jpg.webp 1070w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/venmo-300x175.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/venmo-1024x597.jpg 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/venmo-768x448.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/venmo-600x350.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/venmo-730x426.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/venmo-784x457.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/venmo-877x511.jpg.webp 877w\" data-sizes=\"(max-width: 1070px) 100vw, 1070px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1070px; --smush-placeholder-aspect-ratio: 1070\/624;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">With Venmo, users can send payments to each other using a simple mobile app. Other similar mobile payment apps enable customers to store money, request loans, and keep comprehensive transaction logs.<\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mobile-e-commerce\"><b>Mobile E-Commerce<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile devices accounted for 52.57% of worldwide web traffic in July 2026, according to <a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\" target=\"_blank\" rel=\"noopener\">Statcounter<\/a>. With that number in mind, it\u2019s only logical that many consumers also make online purchases through mobile phones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The dollars back that up. Adobe Analytics data <a href=\"https:\/\/www.emarketer.com\/content\/5-key-stats-size-up-mobile-commerce-opportunity\" target=\"_blank\" rel=\"noopener\">reported by eMarketer<\/a> found that US shoppers spent a record $280.4 billion through mobile devices from January to July 2024 \u2014 49.3% of all online sales in that period, and 10.2% growth year over year. These mobile operations include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online purchases through online stores and <a href=\"https:\/\/www.dreamhost.com\/blog\/social-media-strategy-guide\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> (\u2018social commerce\u2019)<\/li>\n\n\n\n<li>Microtransactions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The rise of mobile shopping is a boon for online stores that offer a great mobile experience. But, on the other hand, if your online store is a pain to use on smartphones and other mobile devices, you\u2019re likely to lose tons of potential sales.<\/p>\n\n\n\n<h2 id=\"h-how-to-boost-your-online-business-with-m-commerce-4-ways\" class=\"wp-block-heading\"><b>How to Boost Your Online Business with M-Commerce (4 Ways)<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adapting to new markets is always a challenge. That\u2019s why many online stores are stuck in the past, not interested in offering a better experience for their mobile users. However, adapting your online store to m-commerce trends can greatly expand your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are four ways to use mobile commerce to boost your online business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-prioritize-the-mobile-shopping-experience\"><b>1. Prioritize the Mobile Shopping Experience<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An online store should offer an amazing user experience on mobile and desktop devices. One mistake that many stores make is that they design pages with large screens in mind. In today\u2019s world, you need to adopt a mobile-first design approach to maximize your potential audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a real trust gap to close here, too. In an August 2024 Quantum Metric report <a href=\"https:\/\/www.emarketer.com\/content\/5-key-stats-size-up-mobile-commerce-opportunity\" target=\"_blank\" rel=\"noopener\">cited by eMarketer<\/a>, 59% of consumers said they only feel confident making a purchase of $50 or less on mobile, and 69% research high-value items on mobile but buy on desktop. The smoother your mobile experience, the fewer reasons shoppers have to switch devices \u2014 or stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you <a href=\"https:\/\/www.dreamhost.com\/blog\/learn-wordpress\/\" target=\"_blank\" rel=\"noopener\">use WordPress<\/a>, one easy first step is to use the Block Editor\u2019s <i>Preview<\/i> option, which lets you see how any page will look on smaller screens before you publish it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, you\u2019ll test how every page looks on mobile before publishing it. That means testing your shop, product, and checkout pages on your own devices. During those tests, you want to keep an eye out for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How the design looks on mobile<\/li>\n\n\n\n<li>Whether pages are easy to navigate and interact with<\/li>\n\n\n\n<li>If you can see images and read the text without zooming in<\/li>\n\n\n\n<li>How the checkout process works on mobile<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, you\u2019ll let other people test your shop as well to avoid any bias. Third-party users are much more likely to spot problems with your store\u2019s UX as they\u2019re not familiar with how it works. To make your life easier, you might want to work with a mobile-responsive <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-pick-wordpress-theme\/\" target=\"_blank\" rel=\"noopener\">WordPress theme<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-integrate-your-online-store-with-mobile-payment-options\"><b>2. Integrate Your Online Store With Mobile Payment Options<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best parts of shopping online using a mobile device is that making <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-accept-payments-through-wordpress\/\" target=\"_blank\" rel=\"noopener\">payments<\/a> tends to be a lot easier. Take Google Pay or Apple Pay, for example. If you shop at a store that supports either service, you can simply select what card to charge, confirm the transaction, and that\u2019s it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"842\" height=\"217\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/saved-credit-card-device-browser.jpg.webp\" alt=\"saved credit cards on device\" class=\"wp-image-34168 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/saved-credit-card-device-browser.jpg.webp 842w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/saved-credit-card-device-browser-300x77.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/saved-credit-card-device-browser-768x198.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/saved-credit-card-device-browser-600x155.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/saved-credit-card-device-browser-730x188.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/saved-credit-card-device-browser-784x202.jpg.webp 784w\" data-sizes=\"(max-width: 842px) 100vw, 842px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 842px; --smush-placeholder-aspect-ratio: 842\/217;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Plus, if you have the corresponding mobile payment app on your phone, the store will simply redirect you to it. This ease of use may make customers spend more freely, as they have fewer opportunities to change their minds about a purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you use <a href=\"https:\/\/www.dreamhost.com\/blog\/what-is-woocommerce\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a>, you have a large range of <a href=\"https:\/\/woocommerce.com\/document\/premium-payment-gateway-extensions\/\" target=\"_blank\" rel=\"noopener\">payment gateway options<\/a> to pick from \u2014 including its own WooPayments, plus extensions for processors like Stripe and PayPal. Many of these gateways offer \u201cexpress\u201d payment buttons so customers can check out with Apple Pay or Google Pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A quick word of caution before you install every gateway you can find: WooCommerce\u2019s own guidance is that a carefully selected choice of payment options makes it more likely customers can always complete a purchase, while offering too many can overwhelm shoppers and complicate your site administration. Pick a few that match how your customers actually pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, when running an online store, there are few things more important than your customers\u2019 safety and security. With that in mind, it\u2019s a smart idea to only work with trusted payment gateways and make sure you are taking the proper cybersecurity measures to protect your customers\u2019 data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-launch-a-mobile-e-commerce-app\"><b>3. Launch a Mobile E-Commerce App<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A significant share of mobile shopping happens inside apps rather than browsers. Instead of visiting your <a href=\"https:\/\/www.dreamhost.com\/blog\/beginners-website-guide\/\" target=\"_blank\" rel=\"noopener\">website<\/a> through a browser, the entire customer journey occurs within an application.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a mobile application for your store offers a broad range of benefits. For starters, once customers install your store\u2019s app, you can send push notifications about sales, restocks, and abandoned carts straight to their home screens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, having an app on customers\u2019 phones means they\u2019re more likely to return to you for further purchases. The app serves as a constant reminder of your store\u2019s existence, which is invaluable in terms of marketing and branding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be fair, developing an e-commerce app is no small feat. Building one from scratch means paying for design, development, testing, and ongoing maintenance \u2014 often across both iOS and Android. That\u2019s a considerable investment that a modest online store may not be able to justify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there are plenty of services that enable you to create e-commerce apps using pre-built systems, such as AppyPie:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1227\" height=\"565\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app.jpg.webp\" alt=\"create an ecommerce app\" class=\"wp-image-34165 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app.jpg.webp 1227w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/create-ecommerce-app-300x138.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/create-ecommerce-app-1024x472.jpg 1024w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/create-ecommerce-app-768x354.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app-600x276.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app-1200x553.jpg.webp 1200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app-730x336.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app-784x361.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/create-ecommerce-app-877x404.jpg.webp 877w\" data-sizes=\"(max-width: 1227px) 100vw, 1227px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1227px; --smush-placeholder-aspect-ratio: 1227\/565;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Compare custom and pre-built options based on your budget, required features, maintenance capacity, and customers\u2019 needs. An app is not automatically a better investment than improving your mobile website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-break-into-social-commerce\"><b>4. Break Into Social Commerce<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social commerce \u2014 buying directly through social media platforms \u2014 is one of the most significant m-commerce trends. Consumers can now purchase a large portion of what they see in their social feeds without ever leaving the app.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"400\" height=\"641\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/social-instagram-ecommerce.jpg.webp\" alt=\"social selling m-commerce instagram\" class=\"wp-image-34169 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/social-instagram-ecommerce.jpg.webp 400w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/social-instagram-ecommerce-187x300.jpg 187w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/641;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">For instance, on Instagram, mobile users can tap through from a post to a brand\u2019s shop and browse its products:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"400\" height=\"696\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-ecommerce-website.jpg.webp\" alt=\"mobile e-commerce website\" class=\"wp-image-34167 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2022\/05\/mobile-ecommerce-website.jpg.webp 400w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2022\/05\/mobile-ecommerce-website-172x300.jpg 172w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/696;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">And shoppers aren\u2019t just browsing. In eMarketer\u2019s March 2024 <a href=\"https:\/\/www.emarketer.com\/content\/5-key-stats-size-up-mobile-commerce-opportunity\" target=\"_blank\" rel=\"noopener\">\u201cUS Social Commerce\u201d survey<\/a>, 53.7% of US social shoppers said short-form video influenced them to purchase something on a social media platform, and 75.7% said they stay on the social platform to complete their purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re offering luxury sunglasses or piano lessons, it\u2019s relatively simple to get started with social commerce. Depending on your target audience, that could mean setting up a shop on Instagram, TikTok, or Facebook \u2014 each platform walks business accounts through the process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, we\u2019d recommend choosing just one or two social channels to focus on. It\u2019s best not to spread yourself too thin, especially since your target demographic probably doesn\u2019t use every social platform. A clear <a href=\"https:\/\/www.dreamhost.com\/blog\/social-media-strategy-guide\/\" target=\"_blank\" rel=\"noopener\">social media strategy<\/a> helps here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve established any social stores, you can further boost your sales by collaborating with influencers or hosting live shopping events. On the whole, breaking into the social commerce market may be a good idea if you want to reach more mobile customers but don\u2019t have the means to create your own app.<\/p>\n\n\n\n<h2 id=\"h-m-commerce-faqs\" class=\"wp-block-heading\"><b>M-Commerce FAQs<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-difference-between-e-commerce-and-mobile-commerce\"><b>What Is the Difference Between E-Commerce and Mobile Commerce?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">E-commerce broadly covers commercial transactions conducted electronically. Mobile commerce (m-commerce) covers purchases, payments, banking, and other commercial activity conducted through mobile devices such as smartphones and tablets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-main-types-of-mobile-commerce\"><b>What Are the Main Types of Mobile Commerce?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The three main types of mobile commerce are mobile e-commerce (shopping through mobile sites, apps, and social platforms), mobile banking (managing accounts and investments through banking apps), and mobile payments (sending and receiving money through services like Venmo, Apple Pay, and Google Pay).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-disadvantages-of-mobile-commerce\"><b>What Are the Disadvantages of Mobile Commerce?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The main drawbacks of mobile commerce are small screens that make complex checkouts frustrating, shopper hesitation on expensive purchases (in an August 2024 Quantum Metric report cited by eMarketer, 59% of consumers said they only feel confident making a purchase of $50 or less on mobile), and the cost of building and maintaining a dedicated app. Sellers also need to meet high expectations for payment security on mobile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-do-i-need-a-mobile-app-to-sell-to-mobile-shoppers\"><b>Do I Need a Mobile App to Sell to Mobile Shoppers?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. You can start with a responsive website and mobile-friendly checkout, then consider an app if it would serve a clear need among your repeat customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-first-step-to-make-an-online-store-mobile-friendly\"><b>What Is the First Step to Make an Online Store Mobile-Friendly?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start by testing your store on an actual phone: browse your shop, open a product page, and complete a checkout. Fix whatever felt slow or fiddly, and switch to a mobile-responsive theme if your current one doesn\u2019t adapt to small screens. Then add at least one mobile-friendly payment option, such as Apple Pay or Google Pay.<\/p>\n\n\n\n<h2 id=\"h-use-m-commerce-to-grow-your-online-shop\" class=\"wp-block-heading\"><b>Use M-Commerce to Grow Your Online Shop<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-build-online-store-become-boss\/\" target=\"_blank\" rel=\"noopener\">have an online shop<\/a>, but you\u2019re not working on optimizing the customer journey for mobile users, you\u2019re likely missing out on massive growth opportunities. Roughly half of US online sales now happen on mobile devices. So, if customers don\u2019t enjoy the mobile experience your shop offers, they might look for alternatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not sure how to optimize your store\u2019s mobile shopping experience, here are four ways to do it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Prioritize the mobile shopping experience.<\/li>\n\n\n\n<li>Integrate your store with mobile payment options.<\/li>\n\n\n\n<li>Launch a mobile e-commerce app.<\/li>\n\n\n\n<li>Break into social commerce.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re ready to <a href=\"https:\/\/www.dreamhost.com\/hosting\/online-store\/\" target=\"_blank\" rel=\"noopener\">launch an online store<\/a>, explore DreamHost\u2019s Online Store hosting options.<\/p>\n\n\n\n\n\n<div\n\tclass=\"article-cta-shared article-cta-small\"\n>\n    <div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder.webp 1x, https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder-x2.webp 2x\"  alt=\"Ad background image\" \/><\/div>\n\n\n\n\n  <div class=\"content-btm\">\n    <h2\n      class=\"h2--md\"\n    >\n      Ready to Sell to Mobile Shoppers?\n    <\/h2>\n    <p\n      class=\"p--md\"\n    >\n      DreamHost\u2019s Online Store hosting pairs Ecwid or WooCommerce with fast, reliable hosting \u2014 backed by 24\/7 expert support and a money-back guarantee.\n    <\/p>\n\n            <a\n            href=\"https:\/\/www.dreamhost.com\/hosting\/online-store\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Explore Online Store Hosting                    <\/a>\n\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Think about the last thing you bought online. There\u2019s a good chance you did it from the couch, with your thumb. Mobile commerce (\u201cm-commerce\u201d) is any transaction \u2014 a purchase, a payment, a bank transfer \u2014 completed on a mobile device such as a smartphone or tablet. It\u2019s a subset of e-commerce, and it\u2019s massive: [&hellip;]<\/p>\n","protected":false},"author":1060,"featured_media":87064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_opengraph-title":"Mobile Commerce: What It Is & 4 Ways to Grow It - DreamHost","_yoast_wpseo_opengraph-description":"Mobile commerce lets shoppers buy on smartphones and tablets \u2014 learn the types, growth stats, and four ways to grow your reach.","_yoast_wpseo_twitter-title":"Mobile Commerce: What It Is & 4 Ways to Grow It - DreamHost","_yoast_wpseo_twitter-description":"Mobile commerce lets shoppers buy on smartphones and tablets \u2014 learn the types, growth stats, and four ways to grow your reach.","toc_headlines":"[[\"h-what-are-the-different-types-of-m-commerce\",\"What Are the Different Types of M-Commerce?\"],[\"h-how-to-boost-your-online-business-with-m-commerce-4-ways\",\"How to Boost Your Online Business with M-Commerce (4 Ways)\"],[\"h-m-commerce-faqs\",\"M-Commerce FAQs\"],[\"h-use-m-commerce-to-grow-your-online-shop\",\"Use M-Commerce to Grow Your Online Shop\"]]","hide_toc":false,"show_updated_at":"1","footnotes":""},"categories":[12840,10025],"tags":[],"class_list":["post-34160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tech-talk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Commerce: What It Is &amp; 4 Ways to Grow It - DreamHost<\/title>\n<meta name=\"description\" content=\"Mobile commerce lets shoppers buy on smartphones and tablets \u2014 learn the types, growth stats, and four ways to grow your reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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