{"id":11910,"date":"2021-11-11T08:35:30","date_gmt":"2021-11-11T16:35:30","guid":{"rendered":"https:\/\/www.dreamhost.com\/blog\/?p=11910"},"modified":"2025-10-29T06:55:25","modified_gmt":"2025-10-29T13:55:25","slug":"how-to-promote-your-blog-on-social-media","status":"publish","type":"post","link":"https:\/\/www.dreamhost.com\/blog\/how-to-promote-your-blog-on-social-media\/","title":{"rendered":"How to Promote Your Blog on Social Media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You&#8217;ve worked really hard to get where you are. Go ahead, toot your own horn. You deserve it. We know running your own website can be <\/span><i><span style=\"font-weight: 400;\">lots<\/span><\/i><span style=\"font-weight: 400;\"> of hard work \u2014 and that&#8217;s not even counting the challenges, learning curves, and (probably) late nights you&#8217;ve endured in the process of getting where you are now.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That being said, nothing is more demoralizing than putting your best efforts out there on the web for everyone to see, then <a href=\"https:\/\/www.dreamhost.com\/blog\/metrics-every-blogger-needs-to-track\/\">scanning your analytics<\/a> and seeing low page views on your blog or website. Sure, numbers aren&#8217;t everything, and traffic takes time, but likely you&#8217;ve started producing content with the hopes that you can get eyes on your site, and ultimately, the website you&#8217;ve worked so hard to create. We want that for you, too.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Goodbye, single-digit stats. Hello, Page views (with a capital P)!&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n\n\n<div\n\tclass=\"article-cta-shared article-cta-small\"\n>\n    <div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder.webp 1x, https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder-x2.webp 2x\"  alt=\"Ad background image\" \/><\/div>\n\n\n\n\n  <div class=\"content-btm\">\n    <h2\n      class=\"h2--md\"\n    >\n      Power Your Blog with DreamHost\n    <\/h2>\n    <p\n      class=\"p--md\"\n    >\n      We\u2019ll make sure your blog is fast, secure and always up so your visitors trust you. Plans start at $2.59\/mo.\n    <\/p>\n\n            <a\n            href=\"https:\/\/www.dreamhost.com\/hosting\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Choose Your Plan                    <\/a>\n\n  <\/div>\n<\/div>\n\n\n<h2 id=\"h-social-media-an-overview\" class=\"wp-block-heading\"><b>Social Media, an Overview<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For many of you, interacting with social media is as habitual as breathing. You do it without thinking. Scrolling, snapping, double-tapping; it&#8217;s second nature. You know social media well, especially in the how and when of <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> engagement with it \u2014 the average American spends <\/span><a href=\"https:\/\/blog.hootsuite.com\/11-people-join-social-every-second\/\"><span style=\"font-weight: 400;\">two hours a day<\/span><\/a><span style=\"font-weight: 400;\"> social-ing \u2014 but let&#8217;s look at it from a more analytical perspective. To start, some numbers:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As of January 2021, there were <a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\">4.6 billion active internet users<\/a> worldwide \u2014 that&#8217;s 59.5% of the global population! What&#8217;s more, 4.32 billion people access the internet via mobile devices.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Users have an average of <\/span><a href=\"https:\/\/www.omnicoreagency.com\/social-media-statistics\/#:~:text=Internet%20users%20on%20social%20media,8.4%20profiles%20on%20social%20media.\"><span style=\"font-weight: 400;\">8.4 social media accounts<\/span><\/a> <span style=\"font-weight: 400;\">each.<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">By the end of 2020, there were over<\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2020-october-global-statshot\"><span data-contrast=\"none\">\u00a04.14 billion\u00a0people\u00a0on social media platforms monthly<\/span><\/a>. This number<span data-contrast=\"none\"> represents 88.9% of total internet use.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Internet users are into social sharing. That much is obvious. And from these numbers alone, we can see that social media is a big market, likely under-utilized or misused by many sites in generating referral traffic and promoting blog posts. Thus, tapping into these platforms means big business for the promotion and <a href=\"https:\/\/www.dreamhost.com\/blog\/beginners-guide-to-crafting-perfect-blog\/\">growth of your blog<\/a>. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">How? Let&#8217;s analyze it as a marketing tool.<\/span><\/p>\n\n\n\n<h2 id=\"h-social-media-for-your-blog-promotion-strategy\" class=\"wp-block-heading\"><b>Social Media for Your Blog Promotion Strategy<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Time to don a new hat \u2014 that of a marketer. <\/span><a href=\"http:\/\/www.adweek.com\/socialtimes\/yesmail-retail-brands-social-media-channels\/622117\"><span style=\"font-weight: 400;\">Ninety-one percent<\/span><\/a><span style=\"font-weight: 400;\"> of retail brands use two or more social media channels, and <\/span><a href=\"http:\/\/mashable.com\/2014\/02\/13\/linkedin-social-media-study\"><span style=\"font-weight: 400;\">81%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;of small and medium businesses use some kind of social platform. To build and engage audiences, you need to be socially connected to <a href=\"https:\/\/www.dreamhost.com\/blog\/beginners-guide-to-marketing-your-website-increasing-traffic\/\">generate more traffic to your site<\/a>.<\/span><\/p>\n\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-20664 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-14.jpg.webp\" alt=\"Hands holding a smartphone. \" width=\"600\" height=\"900\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-14.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-14-200x300.jpg 200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/900;\" \/>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Because social media platforms can experience a high volume of traffic and engagement, you&#8217;ll want to leverage those crowds <a href=\"https:\/\/www.dreamhost.com\/blog\/19-expert-blogging-tips-for-2019\/\">to bring eyes to your website or blog<\/a>. Plus, it&#8217;s a <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/35-ways-to-promote-your-website\/\"><span style=\"font-weight: 400;\">budget-friendly way to market your blog<\/span><\/a><span style=\"font-weight: 400;\"> (hey, we know the purse strings are tight!) <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">How? First things first. As we mentioned, you can probably garner a lot of useful social media info based on your own social habits, but consciously keeping your finger on the pulse of social conversation (think of it as honing your social listening skills) will help you better understand how to launch your social media plan of attack to build your site traffic.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Plus, social media is always changing and evolving, so you need to be in tune with social platforms to keep up with the most effective marketing methodology for each one. So don&#8217;t sweat algorithms too much; just keep learning and testing what works best for <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> audiences.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Social media channels also present a useful two-way system of accepting user feedback and gathering relevant user-generated content. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Using social media as a marketing tool doesn&#8217;t have to be tricky. We&#8217;ll walk you through some social media marketing best practices, then investigate how you can utilize each unique social channel to promote your content and start building traffic on your blog.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Buckle up \u2014 and grab a pencil: It&#8217;s time for Social Media Marketing 101.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow To Create a Winning Social Media Strategy (A Comprehensive Guide)\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www.dreamhost.com\/blog\/social-media-strategy-guide\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n\n<h2 id=\"h-social-media-marketing-best-practices\" class=\"wp-block-heading\"><b>Social Media Marketing Best Practices<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Social media marketing requires individual, customized efforts (as we&#8217;ll discuss later). Still, there are a few good-for-traffic practices of general application that you can implement in your efforts to market your blog.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-link-it\"><strong>Link It<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Users won&#8217;t want to dig around to find your content or an obscurely-hidden link to your blog. Make it easy for them to locate you by putting a link to your site on all of your social media channels. Make it visible and easy to navigate. When your social media content engages them, they&#8217;ll want more \u2014 so make it simple for them to connect with you and access your blog or website. &nbsp;Also, try to keep your handles consistent across your platforms. That will make it easier for audiences to find you \u2014 and easier for you to build a cohesive and recognizable brand. (Yes, even blogs have brands!)<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20668\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"595\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18-.jpg.webp\" alt=\"Autoblog's Twitter profile.\" class=\"wp-image-20668 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-18--300x198.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-18--768x508.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--600x397.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--730x483.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--784x518.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-18--877x580.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/595;\" \/><figcaption class=\"wp-element-caption\">Autoblog&#8217;s Twitter profile has a handy and convenient link to their blog direct from their bio.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-it-one-of-a-kind\"><strong>Make it One-of-a-Kind<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even though most social media channels have the same basic underpinnings (sharing content, connecting with others, etc.), that is really the only tie that binds them. Each platform structure is unique, and they each operate on different models. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That being said, the way you promote your blog or website on social media cannot be one-size-fits-all. For example, the marketing of your blog on Instagram will likely not work on Facebook, and what works on Twitter will definitely not work on Pinterest. You get the idea. Plus, social content just CTRL+C-ed onto each platform is not only lazy, but it could be off-putting to audiences \u2014 this repeat approach can appear spammy. You definitely don&#8217;t want that.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As you develop plans to promote a blog post on social media (see next point), take each platform into account. Then, tailor your content to each platform individually based on the mechanics of each social media channel. (Learn more about these models in our platform breakdown section to follow.) And know this: You don&#8217;t have to have 15 different social media accounts. It&#8217;s 100% fine to <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/5-ways-to-pick-the-best-social-media-platform-for-your-small-business\/\"><span style=\"font-weight: 400;\">pick a few<\/span><\/a><span style=\"font-weight: 400;\"> and focus on excelling at those. Know (and respect) your limits.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-20673 size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"889\" height=\"1024\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--889x1024.jpg\" alt=\"The WP Beginner website on Facebook. \" class=\"wp-image-20673 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--889x1024.jpg 889w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--260x300.jpg 260w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-23--768x885.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--600x691.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--730x841.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--784x903.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23--877x1010.jpg.webp 877w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-23-.jpg.webp 900w\" data-sizes=\"(max-width: 889px) 100vw, 889px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 889px; --smush-placeholder-aspect-ratio: 889\/1024;\" \/><figcaption class=\"wp-element-caption\">The WordPress Beginner website adjusts how they present the same content on Facebook and Twitter.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image wp-image-20679 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"659\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29-.jpg.webp\" alt=\"The WordPress Beginner website. \" class=\"wp-image-20679 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-29--300x220.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-29--768x562.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--600x439.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--730x535.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--784x574.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-29--877x642.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/659;\" \/><figcaption class=\"wp-element-caption\">The WordPress Beginner website adjusts how they present the same content on Facebook and Twitter.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow To Start a Blog (Strategy, Tips, &amp; Content Ideas)\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-start-a-blog\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stick-to-a-schedule\"><strong>Stick to a Schedule<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With everything you have to do to keep your website up and running (we know the to-do list is never-ending), you&#8217;ll need a way to stay organized \u2014 and keep yourself sane \u2014 as you promote your blog on social media. <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/easy-social-media-tricks-hard-working-small-business\/\"><span style=\"font-weight: 400;\">After you&#8217;ve planned out<\/span><\/a><span style=\"font-weight: 400;\"> tailored content for each channel, schedule your posts so you can set them and go. Programs like Hootsuite or CoSchedule work excellently for this multi-channel scheduling. <\/span><\/p>\n\n\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-20677 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27.jpg.webp\" alt=\"Chalkboard with social calendar. \" width=\"900\" height=\"600\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-27-300x200.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-27-768x512.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-600x400.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-730x487.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-784x523.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-27-877x585.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Plus, scheduling content ahead of time helps you keep content consistent and tap into the best posting times for each platform without forcing you to be online every second of the day. Of course, it will take time to figure out the best times and posting frequency for each platform, so don&#8217;t worry if you have to keep tweaking and refining your social media scheduling.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-buzz-with-campaigns\"><strong>Create Buzz with Campaigns<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Rather than just a here or there tweet or Instagram post, you can use social media to attract audiences to your blog in new ways. By creating social media campaigns (and using hashtags in the right places), you can implement focused, concentrated efforts that can yield a greater return on engagement and traffic to your blog. Plan timely campaigns by setting goals for your desired engagement and how that engagement will translate to new blog traffic.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20652\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"739\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2-.jpg.webp\" alt=\"Girls Scouts on Twitter.\" class=\"wp-image-20652 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-2--300x246.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-2--768x631.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--600x493.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--730x599.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--784x644.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-2--877x720.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/739;\" \/><figcaption class=\"wp-element-caption\">Girl Scout&#8217;s ongoing #BecauseofGirlScouts Twitter campaign gives them a unique way to share content and \u2014 bonus \u2014 invites lots of user-generated content from followers and influencers.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20660 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10-.jpg.webp\" alt=\"\" width=\"900\" height=\"839\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-10--300x280.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-10--768x716.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--600x559.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--730x681.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--784x731.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-10--877x818.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/839;\" \/><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"829\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11-.jpg.webp\" alt=\"\" class=\"wp-image-20661 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-11--300x276.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-11--768x707.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--600x553.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--730x672.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--784x722.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-11--877x808.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/829;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\t30 Affordable Ways To Promote Your Website (Ultimate Guide)\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www.dreamhost.com\/blog\/ways-to-promote-your-website\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stay-in-tune-with-trends\"><strong>Stay in Tune with Trends<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">From now on, view (creative) bandwagoning as a good thing. As you hone your social listening skills, you can learn to tap into the pulse of virtual buzz and social trends on each platform and customize content to utilize the already-built hype to fuel your efforts to find new audiences. So whether you&#8217;re riding the wave of the #InMyFeelingsChallenge, the latest iPhone emoji, or an upcoming holiday (National Pizza Day, anyone?) or season, the natural conversation of buzz-worthy topics can serve as traffic-building vehicles. <\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20676\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"666\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26-.jpg.webp\" alt=\"Maria of lifestyle blog The Glam Greek. \" class=\"wp-image-20676 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-26--300x222.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-26--768x568.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--600x444.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--730x540.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--784x580.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-26--877x649.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/666;\" \/><figcaption class=\"wp-element-caption\">Maria of lifestyle blog The Glam Greek utilizes the buzz of #NationalReadaBookDay to engage &#8216;grammers and promote her blog.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image size-full wp-image-20675\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"869\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25-.jpg.webp\" alt=\"American Airlines Facebook post. \" class=\"wp-image-20675 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-25--300x290.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-25--768x742.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--600x579.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--730x705.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--784x757.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-25--877x847.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/869;\" \/><figcaption class=\"wp-element-caption\">American Airlines uses Facebook to share content related to the trending #NationalCameraDay topic.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image size-full wp-image-20670\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"581\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20-.jpg.webp\" alt=\"Lego's Royal Wedding-themed Instagram post.\" class=\"wp-image-20670 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-20--300x194.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-20--768x496.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--600x387.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--730x471.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--784x506.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-20--877x566.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/581;\" \/><figcaption class=\"wp-element-caption\">Talk about relevance: Lego&#8217;s Royal Wedding-themed Instagram post was promotion perfectly timed.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image size-full wp-image-20665\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"614\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15-.jpg.webp\" alt=\"JetBlue's Star Wars-themed holiday Twitter post. \" class=\"wp-image-20665 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-15--300x205.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-15--768x524.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--600x409.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--730x498.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--784x535.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-15--877x598.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/614;\" \/><figcaption class=\"wp-element-caption\">Embracing the Star Wars-themed holiday with a smartly-designed tweet? Social media marketing brilliance. Kudos, JetBlue.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-promote-across-networks\"><strong>Promote Across Networks<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Let your social media marketing efforts work together. Instead of merely recycling content across platforms, share unique content on each platform that connects users to the content on other platforms \u2014 for example, you could share a &#8220;behind-the-scenes&#8221; moment on your Instagram story while sharing a post excerpt or reader comment on your Twitter. This only-get-it-here method of social marketing will help encourage users to engage with you on multiple platforms \u2014 thus getting even more exposure to your marketing efforts.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\n<div class=\"single__related-article\">\n\t<span>Related Article<\/span>\n\t<div class=\"single__related-article__wrap\">\n\t\t<div class=\"single__related-article__title\">\n\t\t\tHow To Update Old Blog Posts To Keep Your Content Fresh\n\t\t<\/div>\n\t\t<a href=\"https:\/\/www.dreamhost.com\/blog\/keep-your-blog-fresh-how-to-repurpose-old-posts\/\" class=\"btn btn--sm btn--brand\" target=\"_blank\" rel=\"noopener\">\n\t\t\tRead More\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optimize-for-mobile\"><strong>Optimize for Mobile<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ready for a whopper of a fact? Here goes:<\/span><a href=\"https:\/\/coschedule.com\/blog\/social-media-statistics\/\"><span style=\"font-weight: 400;\"> 91%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;of social media users are accessing social channels via mobile devices. With the total number of mobile phone users reaching more than 5 billion (up <\/span><a href=\"https:\/\/blog.hootsuite.com\/11-people-join-social-every-second\/\"><span style=\"font-weight: 400;\">4%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;from last year), more people than ever are accessing their social media channels on the go. Simply put, this means that your content \u2014 both on social media and on your website \u2014 needs to be <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-optimize-your-site-for-mobile\/\"><span style=\"font-weight: 400;\">mobile-friendly<\/span><\/a><span style=\"font-weight: 400;\">, optimized for smartphone-toting audiences, whether they are commuting to work, on their lunch break, or in line at the supermarket. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20666 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16.jpg.webp\" alt=\"People on train platform looking at their phones. \" width=\"900\" height=\"600\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-16-300x200.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-16-768x512.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-600x400.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-730x487.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-784x523.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-16-877x585.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><b><\/b><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-don-t-neglect-seo\"><strong>Don&#8217;t Neglect SEO<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Just because you&#8217;re intent on upping your social game to bring increased traffic to your blog doesn&#8217;t mean you can ignore the necessary task of optimizing your content (and website) for search engines. We&#8217;ve got A-plus guides to SEO \u2014 check them out <\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/?s=SEO\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-your-eyes-on-analytics\"><strong>Keep Your Eyes on Analytics<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Because social media changes so often, and marketing on the various platforms can be a trial-and-error process, you need to keep tabs on what&#8217;s working \u2014 and what isn&#8217;t. A social monitoring tool like Sprout Social or Social Report can give you valuable insights on social media activity and the results of your marketing efforts. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Also, take notice of the referral section of your blog analytics. Where is your traffic coming from? Are audiences flocking from Instagram? Then you&#8217;re doing well on that network \u2014 so keep continuing efforts there. Little to no crowds visiting your site from Facebook? Looks like you know where to evaluate and adjust. Staying clued in to analytics helps you not only keep your audience in mind but can also help you continue improving your way to blog success.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n\n\n<div\n\tclass=\"article-cta-shared article-cta-small\"\n>\n    <div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder.webp 1x, https:\/\/www.dreamhost.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/article-small-ad-cta-placeholder-x2.webp 2x\"  alt=\"Ad background image\" \/><\/div>\n\n\n\n\n  <div class=\"content-btm\">\n    <h2\n      class=\"h2--md\"\n    >\n      Get Social and Grow Your Business with DreamHost\n    <\/h2>\n    <p\n      class=\"p--md\"\n    >\n      Our experts will help create a powerful social media strategy and level up your execution so you can focus on running your business.\n    <\/p>\n\n            <a\n            href=\"https:\/\/www.dreamhost.com\/pro-services\/marketing\/social-media-marketing\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Learn More                    <\/a>\n\n  <\/div>\n<\/div>\n\n\n<h2 id=\"h-breaking-down-the-platforms\" class=\"wp-block-heading\"><b>Breaking Down the Platforms<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Let&#8217;s break things down. Since there are so many social media platforms these days (it seem like a new one pops up every day), we&#8217;re going to cover five main channels, identifying what marketing efforts might look like on each platform, and what&#8217;s important to know about each individual social network. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Each channel offers you many different ways to promote your content, so it&#8217;s important to be familiar with each \u2014 including character limits, demographics, and optimal posting times. Still, the time to be a social media guru is now \u2014 the practices that are most effective on social media often change over time, so it&#8217;s essential that you keep up your social know-how. That being said, it&#8217;s time to log in!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook\"><strong>Facebook<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usership<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\"><span style=\"font-weight: 400;\">One billion<\/span><\/a><span style=\"font-weight: 400;\"> active daily users<\/span><\/li>\n\n\n\n<li><b>Main Demographic<\/b><span style=\"font-weight: 400;\">: 18-to-29-year-olds make up <\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-demographics\/\"><span style=\"font-weight: 400;\">82%<\/span><\/a><span style=\"font-weight: 400;\"> of users<\/span><\/li>\n\n\n\n<li><b>Key Times<\/b><span style=\"font-weight: 400;\">: 9 a.m., 1\u20133 p.m, <\/span><a href=\"https:\/\/coschedule.com\/blog\/best-times-to-post-on-social-media\/#facebook\"><span style=\"font-weight: 400;\">Thursday\u2013Sunday<\/span><\/a><\/li>\n\n\n\n<li><b>Ideal Posting Frequency<\/b><span style=\"font-weight: 400;\">: Once a day<\/span><\/li>\n\n\n\n<li><b>Post Character Limit<\/b><span style=\"font-weight: 400;\">: 10,000 <\/span><i><span style=\"font-weight: 400;\">but<\/span><\/i><span style=\"font-weight: 400;\"> only the first 480 characters are visible in the timeline. The rest are hidden with a &#8220;See More&#8221; link. So, hint: best to keep your post to 480 characters or less. The rest of your text will likely not get seen. In fact, reports show that the optimal length for engagement is <\/span><a href=\"https:\/\/blog.hootsuite.com\/ideal-social-media-post-length\/#Facebook\"><span style=\"font-weight: 400;\">less than 80 characters<\/span><\/a><span style=\"font-weight: 400;\">! <\/span><\/li>\n<\/ul>\n\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-20654 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4.jpg.webp\" alt=\"Facebook login screen. \" width=\"900\" height=\"598\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-4-300x199.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-4-768x510.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-600x399.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-730x485.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-784x521.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-4-877x583.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/598;\" \/>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even though it can feel like the millennial version of Myspace (aka the web&#8217;s ghost town), in reality<\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">Facebook is still ruling the social media game, with total users reaching almost <\/span><a href=\"https:\/\/www.businessofapps.com\/data\/facebook-statistics\/\"><span style=\"font-weight: 400;\">1.78 billion<\/span><\/a><span style=\"font-weight: 400;\"> in 2020. Plus, (with the exception of people over the age of 65) <\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-demographics\/\"><span style=\"font-weight: 400;\">more than half<\/span><\/a><span style=\"font-weight: 400;\"> of Americans in each age group are Facebook users. That&#8217;s a <\/span><i><span style=\"font-weight: 400;\">significant<\/span><\/i><span style=\"font-weight: 400;\"> range. Because it largely dominates the social landscape, it&#8217;s important \u2014 even crucial \u2014 to understand the platform in order to promote your blog well. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A <\/span><a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\"><span style=\"font-weight: 400;\">recent Pew Research Center survey<\/span><\/a><span style=\"font-weight: 400;\"> revealed that a majority of adult Americans \u2014 73% \u2014 use Facebook. That being said, it remains a primary social platform, and while total time spent on Facebook daily has decreased over time to <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\"><span style=\"font-weight: 400;\">35 minutes<\/span><\/a><span style=\"font-weight: 400;\">, it is checked the most frequently of any platform \u2014 <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-network-landscape-chartoftheday\/\"><span style=\"font-weight: 400;\">eight times a day<\/span><\/a><span style=\"font-weight: 400;\">. Eight!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Facebook allows you to promote your blog via your profile, pages, and in groups. Keep posts visual \u2014 meaning, include high-quality images \u2014 and consider putting your link in the text field instead of using the automatic link preview post. This hack has been shown to <\/span><a href=\"https:\/\/www.thesocialmediahat.com\/article\/facebook-hack-will-10x-your-reach\"><span style=\"font-weight: 400;\">help increase engagement<\/span><\/a><span style=\"font-weight: 400;\"> on your post. Plus, another plug for visuals: Images on posts are automatically added to your Facebook album so your audiences can access them (including your links) in one convenient place.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Use engaging and inviting text on your posts, encouraging your community to share their thoughts and opinions. And even though it&#8217;s tempting \u2014 like, aren&#8217;t they awesome for turning posts into searchable content? \u2014 avoid using hashtags. They&#8217;ve <\/span><a href=\"https:\/\/www.socialmediatoday.com\/social-business\/should-you-use-hashtags-facebook-heres-what-research-says\"><span style=\"font-weight: 400;\">historically not been great<\/span><\/a><span style=\"font-weight: 400;\"> for engagement on Facebook. <\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20667\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"737\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-17-.jpg.webp\" alt=\"Staples Facebook post of a vintage lunch box.\" class=\"wp-image-20667 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-17-.jpg.webp 737w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-17--246x300.jpg 246w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-17--600x733.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-17--730x891.jpg.webp 730w\" data-sizes=\"(max-width: 737px) 100vw, 737px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 737px; --smush-placeholder-aspect-ratio: 737\/900;\" \/><figcaption class=\"wp-element-caption\">Loving this timely, fun, and engaging post from Staples.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Switch up the times you post and the text you use to promote your blog content (keep it fresh!) in different areas of Facebook, whether that be on your main page or in groups. Don&#8217;t shy away from resharing evergreen content mixed with other useful and relevant content.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20669\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"647\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-19-.jpg.webp\" alt=\"K.M. Weiland's Facebook page. \" class=\"wp-image-20669 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-19-.jpg.webp 647w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-19--216x300.jpg 216w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-19--600x835.jpg.webp 600w\" data-sizes=\"(max-width: 647px) 100vw, 647px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 647px; --smush-placeholder-aspect-ratio: 647\/900;\" \/><figcaption class=\"wp-element-caption\">&#8216;Author and writing blogger K.M. Weiland uses Facebook to encourage conversation and promote useful blog content.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span data-slate-node=\"text\">If you&#8217;re looking to try a <span class=\"getHighlights__Term-sc-1s71y2o-0 bOHVYF highlight--related-topic\">Facebook<\/span><span class=\"getHighlights__Term-sc-1s71y2o-0 bOHVYF highlight--related-topic\"> Ad<\/span> to promote your <span class=\"getHighlights__Term-sc-1s71y2o-0 bOHVYF highlight--related-topic\">blog<\/span>, read up on <span class=\"getHighlights__Term-sc-1s71y2o-0 iOyhdl highlight--variant\"><span class=\"getHighlights__Term-sc-1s71y2o-0 bOHVYF highlight--related-topic\">social media<\/span><\/span><span class=\"getHighlights__Term-sc-1s71y2o-0 iOyhdl highlight--variant\"> advertising<\/span> with a guide <\/span><a href=\"https:\/\/blog.hootsuite.com\/social-media-advertising\/\" target=\"_new\" rel=\"noopener noreferrer\" data-slate-node=\"element\" data-slate-inline=\"true\"><span data-slate-node=\"text\">like this one<\/span><\/a><span data-slate-node=\"text\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">And the last word for keeping things mobile optimized: <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\"><span style=\"font-weight: 400;\">19%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;of time spent on mobile devices is spent on Facebook. Just let that one sink in for a minute. Nineteen percent of <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> time spent on mobile devices. To build your blog audience, the content you share <\/span><i><span style=\"font-weight: 400;\">has<\/span><\/i><span style=\"font-weight: 400;\"> to be mobile-friendly.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram\"><strong>Instagram<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usership<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/techcrunch.com\/2018\/06\/20\/instagram-1-billion-users\/\"><span style=\"font-weight: 400;\">1 billion<\/span><\/a><span style=\"font-weight: 400;\"> monthly active users<\/span><\/li>\n\n\n\n<li><b>Main Demographic<\/b><span style=\"font-weight: 400;\">: 18-29-year-olds make up <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#instagram\"><span style=\"font-weight: 400;\">59%<\/span><\/a><span style=\"font-weight: 400;\">\u00a0of users<\/span><\/li>\n\n\n\n<li><b>Key Times<\/b><span style=\"font-weight: 400;\">: Weekdays (Thursday is <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\"><span style=\"font-weight: 400;\">shown to be<\/span><\/a><span style=\"font-weight: 400;\"> the day with the highest engagement) at 5 a.m., 3-4 p.m.<\/span><\/li>\n\n\n\n<li><b>Ideal Posting Frequency<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\"><span style=\"font-weight: 400;\">5 times<\/span><\/a><span style=\"font-weight: 400;\"> a week<\/span><\/li>\n\n\n\n<li><b>Post Character Limit<\/b><span style=\"font-weight: 400;\">: 2,200; 30 hashtags. The ideal length for captions is <\/span><a href=\"https:\/\/blog.hootsuite.com\/ideal-social-media-post-length\/#Instagram\"><span style=\"font-weight: 400;\">138-150 characters<\/span><\/a><span style=\"font-weight: 400;\">, with 5-10 hashtags.<\/span><\/li>\n<\/ul>\n\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-20678 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28.jpg.webp\" alt=\"Instagram login screen. \" width=\"900\" height=\"675\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-28-300x225.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-28-768x576.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-600x450.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-730x548.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-784x588.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-28-877x658.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/675;\" \/>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You don&#8217;t have to be Selena Gomez <\/span><span style=\"font-weight: 400;\">or Cristiano Ronaldo \u2014 aka, Insta&#8217;s Most Followed \u2014 to effectively reach and target new audiences for your blog. Instagram is growing in big ways (especially after its buyout from Facebook in 2012), meaning the platform is ripe with possibilities for you to promote your blog or website. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There&#8217;s a lot of love (and <\/span><a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/paper-souls\/201601\/instagram-is-the-happiest-place-in-the-internet-world\"><span style=\"font-weight: 400;\">happiness<\/span><\/a><span style=\"font-weight: 400;\">) going around Instagram. Meaning, users double-tap more than <\/span><a href=\"http:\/\/time.com\/money\/4376329\/instagram-users\/\"><span style=\"font-weight: 400;\">4 million<\/span><\/a><span style=\"font-weight: 400;\"> posts a day. Because of this, the platform has the <\/span><a href=\"https:\/\/www.webstrategiesinc.com\/blog\/which-social-media-sites-get-the-most-engagement\"><span style=\"font-weight: 400;\">highest interaction rate<\/span><\/a><span style=\"font-weight: 400;\"> of social networks, with <\/span><a href=\"https:\/\/www.webstrategiesinc.com\/blog\/which-social-media-sites-get-the-most-engagement\"><span style=\"font-weight: 400;\">2-7%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;of users interacting with each post.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That being said, there&#8217;s another stat to be aware of: <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of Instagram posts don&#8217;t get seen. Yeah, you can blame the new algorithm for that one. Because &#8216;grammers are sharing an average of <\/span><a href=\"https:\/\/www.reuters.com\/article\/us-facebook-instagram-users\/instagrams-user-base-grows-to-more-than-500-million-idUSKCN0Z71LN\"><span style=\"font-weight: 400;\">95 million<\/span><\/a><span style=\"font-weight: 400;\"> photos and videos each day, oversaturation can mean that audiences (including your potential traffic) aren&#8217;t seeing what you share. Because the network operates by using post-page engagement for choosing content people will see, you need to work on acing your engagement game \u2014 meaning, getting people to interact with you. How? A few tips:<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-post-your-location\"><strong>Post Your Location<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Posts geotagged with a location earn <\/span><span style=\"font-weight: 400;\">79%<\/span><span style=\"font-weight: 400;\"> more engagement so let your audiences know where you are. Of course, you don&#8217;t want to give users your home address, but if you&#8217;re crafting content from an interesting location or visiting a site \u2014 share it!<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-20682 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"578\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG.jpg.webp\" alt=\"DreamHost post on Instagram. \" class=\"wp-image-20682 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-IG-300x193.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-IG-768x493.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-600x385.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-730x469.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-784x504.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-IG-877x563.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/578;\" \/><figcaption class=\"wp-element-caption\"><i><span style=\"font-weight: 400;\">Yep, we&#8217;re on Instagram! <\/span><\/i><a href=\"https:\/\/www.instagram.com\/dreamhost\/\"><i><span style=\"font-weight: 400;\">Follow us<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for updates on our around-the-world adventures in hosting.<\/span><\/i><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-keep-track-of-and-replicate-high-performing-posts\"><strong>Keep Track of (and Replicate) High-Performing Posts<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As you work to understand what&#8217;s effective on each social network and what isn&#8217;t, there will be (lots of) trial and error. Some posts will perform well, some won&#8217;t. That&#8217;s part of the learning and refining process. But to increase the likelihood of engagement (and ultimately, the traffic to your blog), keep a close eye on your analytics and replicate the elements of your most successful posts.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-engage-yourself\"><strong>Engage Yourself<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you want people to interact with you, start showing some Insta love yourself. Comment and like social content from other blogs and websites similar to yours. Who knows, you may even (social) network your way to new, useful collaborations and partnerships. (See next tip!)<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tag-team\"><strong>Tag Team<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You don&#8217;t have to be ridin&#8217; solo when marketing on social media. Likely, you will connect with other like-minded sites or businesses with whom you can mutually benefit in your work to promote your brands. Whether your partnering up for guest content on each other&#8217;s blogs or simply promoting others&#8217; posts, tag-teaming is always a good idea.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20657\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"580\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7-.jpg.webp\" alt=\"Grammarly post on Instagram. \" class=\"wp-image-20657 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-7--300x193.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-7--768x495.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--600x387.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--730x470.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--784x505.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-7--877x565.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/580;\" \/><figcaption class=\"wp-element-caption\">Editing service Grammarly collabed with Glassdoor to provide valuable resume writing tips.<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tell-stories\"><strong>Tell Stories<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A big part of Instagram&#8217;s growth is due to its Stories feature. It&#8217;s also helped increase the amount of time people are spending on the network \u2014 users under 25 years of age spent <\/span><a href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\"><span style=\"font-weight: 400;\">more than 30 minutes a day<\/span><\/a><span style=\"font-weight: 400;\">, while those over 25 spend more than 24 minutes a day. So using stories \u2014 whether to link to new content, share sneak peeks of upcoming content, or build your brand \u2014 can help you increase your engagement and traffic.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-employ-ctas\"><strong>Employ CTAs<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here&#8217;s a hopeful number for you: <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/instagram-marketing\/instagram-statistics\/\"><span style=\"font-weight: 400;\">75%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;(yep, three quarters!) of Instagram users take action \u2014 like <\/span><a href=\"https:\/\/www.readunwritten.com\/2018\/08\/28\/studies-prove-blame-instagram-online-shopping\/\"><span style=\"font-weight: 400;\">making a purchase<\/span><\/a><span style=\"font-weight: 400;\"> or hint, hint, navigating to a website \u2014 after visiting a post. Audiences are willing (and likely) to act; you just need to point them in the right direction. On your posts and stories, give your audiences specific instructions on what to do next \u2014 most likely, a link to visit your blog.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ace-captions\"><strong>Ace Captions<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Don&#8217;t worry. You don&#8217;t need to be a stand-up comic or prolific wordsmith to create captions that engage. But you should think about them. A lot. Hastily throwing up a haphazard caption isn&#8217;t just lazy \u2014 it&#8217;s a missed opportunity to attract new audiences to your site. Showcase your voice and your blog&#8217;s personality by crafting<\/span><a href=\"https:\/\/www.dreamhost.com\/blog\/easy-social-media-tricks-hard-working-small-business\/\"><span style=\"font-weight: 400;\"> captions<\/span><\/a><span style=\"font-weight: 400;\"> that are playful, smart, and character-conscious. <\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20655\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"662\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5-.jpg.webp\" alt=\"Airbnb post on Instagram. \" class=\"wp-image-20655 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-5--300x221.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-5--768x565.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--600x441.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--730x537.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--784x577.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-5--877x645.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/662;\" \/><figcaption class=\"wp-element-caption\">Airbnb&#8217;s Instagram captions give you wanderlust with vivid details and a storytelling feel.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Re-read before posting to catch spelling or grammar errors and to identify any other potential mistakes. Also, make sure to plan out and utilize relevant hashtags. Don&#8217;t stuff (hand-pick a few) with unnecessary or inaccurate hashtags just to get seen. &nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-utilize-user-generated-content\"><strong>Utilize User-Generated Content<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Businesses and websites aren&#8217;t the only ones generating impressive content on Instagram. Often, run-of-the-mill everyday users can provide you with great social content. And if they&#8217;re sharing, commenting on, or otherwise engaging with your blog or content, that product is <\/span><i><span style=\"font-weight: 400;\">gold<\/span><\/i><span style=\"font-weight: 400;\">. Share it!<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20651\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"663\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1-.jpg.webp\" alt=\"Letterfolk post on Instagram. \" class=\"wp-image-20651 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-1--300x221.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-1--768x566.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--600x442.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--730x538.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--784x578.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-1--877x646.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/663;\" \/><figcaption class=\"wp-element-caption\">Letterfolk embraces the creative projects of its customers to promote its products.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image size-full wp-image-20671\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"656\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21-.jpg.webp\" alt=\"Gal Meets Glam lifestyle\/fashion blogger Julia Engel. \" class=\"wp-image-20671 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-21--300x219.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-21--768x560.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--600x437.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--730x532.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--784x571.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-21--877x639.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/656;\" \/><figcaption class=\"wp-element-caption\">The Gal Meets Glam lifestyle and fashion blogger Julia Engel shares user-generated content with customers of her dresses.<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-be-business-minded\"><strong>Be Business-Minded<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even if you are not peddling a product, you are selling <\/span><i><span style=\"font-weight: 400;\">something<\/span><\/i><span style=\"font-weight: 400;\"> when promoting your blog: your content (and your brand). So maintain a business mindset when deciding what, when, and why to post. <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\"><span style=\"font-weight: 400;\">Eighty percent<\/span><\/a><span style=\"font-weight: 400;\"> of Insta users follow a business on the platform, meaning audiences aren&#8217;t shy about engaging with and keeping tabs on accounts they like. (That could be you!)<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-show-your-face\"><strong>Show Your Face<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So it doesn&#8217;t necessarily have to be <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> face, but reports show that Instagram images featuring faces get <\/span><span style=\"font-weight: 400;\">38%<\/span><span style=\"font-weight: 400;\">&nbsp;more likes than faceless ones. Whether you want to take your own photos or invest in <a href=\"https:\/\/www.dreamhost.com\/blog\/diverse-stock-photos-resources\/\">high-quality stock photos<\/a>, make sure to get some people in your shared images.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20674\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"900\" height=\"572\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24-.jpg.webp\" alt=\"Humans of New York Instagram post. \" class=\"wp-image-20674 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-24--300x191.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-24--768x488.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--600x381.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--730x464.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--784x498.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-24--877x557.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/572;\" \/><figcaption class=\"wp-element-caption\">Humans of New York is one of the best examples of people-centric social images. And their stats are proof: it&#8217;s engaging.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-twitter\"><strong>Twitter<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usership<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/\"><span style=\"font-weight: 400;\">330 million<\/span><\/a><span style=\"font-weight: 400;\"> monthly active users<\/span><\/li>\n\n\n\n<li><b>Main Demographic<\/b><span style=\"font-weight: 400;\">: 18 to 29-year-olds make up <\/span><a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\"><span style=\"font-weight: 400;\">36%<\/span><\/a><span style=\"font-weight: 400;\">\u00a0of users; <\/span><span style=\"font-weight: 400;\">22% of 30 to 49-year-olds. <\/span><\/li>\n\n\n\n<li><b>Key Times<\/b><span style=\"font-weight: 400;\">: Wednesday, <\/span><a href=\"https:\/\/coschedule.com\/blog\/best-times-to-post-on-social-media\/\"><span style=\"font-weight: 400;\">9-10 a.m., 2 p.m.<\/span><\/a><\/li>\n\n\n\n<li><b>Ideal Posting Frequency<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/coschedule.com\/blog\/how-often-to-post-on-social-media\/\"><span style=\"font-weight: 400;\">15 times<\/span><\/a><span style=\"font-weight: 400;\"> a day<\/span><\/li>\n\n\n\n<li><b>Post Character Limit<\/b><span style=\"font-weight: 400;\">: 280 (images and beginning-of-tweet handles don&#8217;t count toward the limit). Ideal character amount is <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-character-counter\/#twitter\"><span style=\"font-weight: 400;\">71-100<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Content on Twitter is high volume (there are more than <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#twitter\"><span style=\"font-weight: 400;\">350,000 tweets<\/span><\/a><span style=\"font-weight: 400;\"> sent every minute)<\/span><span style=\"font-weight: 400;\">, which is why sharing or retweeting a higher number of tweets every day is OK \u2014 and why it&#8217;s easier to get lost in the shuffle if you&#8217;re not crafting and tweeting out good content that&#8217;s well-worded, well-timed, and accompanied by strong visuals. Because <\/span><a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\"><span style=\"font-weight: 400;\">42%<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;of Twitter users access the app every day, you have daily opportunities to build traffic to your blog.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-20663\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"664\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-13-.jpg.webp\" alt=\"Spotify post on Twitter. \" class=\"wp-image-20663 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-13-.jpg.webp 664w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-13--221x300.jpg 221w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-13--600x813.jpg.webp 600w\" data-sizes=\"(max-width: 664px) 100vw, 664px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 664px; --smush-placeholder-aspect-ratio: 664\/900;\" \/><figcaption class=\"wp-element-caption\">In addition to promoting their site&#8217;s content in creative, visual ways, Spotify uses Twitter to engage audiences in conversation.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That being said, Twitter isn&#8217;t just a way to tweet out links to new blog content. It&#8217;s also a way to communicate with audiences. Engage with users by leveraging Twitter chats, responding to comments, sharing polls, and utilizing trending topics or hashtags to join buzzworthy conversations.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin\"><strong>LinkedIn<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usership<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/fortune.com\/2017\/04\/24\/linkedin-users\/\"><span style=\"font-weight: 400;\">500 million<\/span><\/a><span style=\"font-weight: 400;\"> users<\/span><\/li>\n\n\n\n<li><b>Main Demographic<\/b><span style=\"font-weight: 400;\">: 30 to 64-year-olds make up <\/span><a href=\"http:\/\/wersm.com\/2015-social-media-demographics-for-marketers\/\"><span style=\"font-weight: 400;\">61%<\/span><\/a><span style=\"font-weight: 400;\">\u00a0of users.<\/span><\/li>\n\n\n\n<li><b>Key Times<\/b><span style=\"font-weight: 400;\">: Wednesday, 3-5 p.m.<\/span><\/li>\n\n\n\n<li><b>Ideal Posting Frequency<\/b><span style=\"font-weight: 400;\">: At least once a week, not more than once a day.<\/span><\/li>\n\n\n\n<li><b>Post Character Limit<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.linkedinsights.com\/maximum-linkedin-character-counts-limits-for-2018\/\"><span style=\"font-weight: 400;\">Varies<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Despite its long-held rep, LinkedIn isn&#8217;t just for suit-and-tie professionals looking to push their resumes or companies seeking their next great employee. LinkedIn is a social network that actually has excellent opportunities to market your blog and attract readers.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2016\/get-proof--the-case-for-b2b-marketing-on-linkedin--infographic-\"><span style=\"font-weight: 400;\">Forty-six percent<\/span><\/a><span style=\"font-weight: 400;\"> of social traffic to corporate websites comes from LinkedIn. It&#8217;s one of the leaders in <a href=\"https:\/\/www.dreamhost.com\/blog\/best-company-blogs\/\">driving audiences to business blogs<\/a>, so it can be a good network to utilize for building your own blog traffic \u2014 and traffic that&#8217;s <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30030\/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx\"><span style=\"font-weight: 400;\">willing to act<\/span><\/a><span style=\"font-weight: 400;\"> and more likely to remain loyal.<\/span><\/p>\n\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-20656 lazyload\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6-.jpg.webp\" alt=\"Four Seasons Hotels and Resorts on LinkedIn.\" width=\"894\" height=\"900\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6-.jpg.webp 894w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-6--298x300.jpg 298w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-6--150x150.jpg 150w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-6--768x773.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--600x604.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--730x735.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--784x789.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-6--877x883.jpg.webp 877w\" data-sizes=\"(max-width: 894px) 100vw, 894px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 894px; --smush-placeholder-aspect-ratio: 894\/900;\" \/>\n\n<div class=\"wp-block-image size-full wp-image-20658\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"858\" height=\"900\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8-.jpg.webp\" alt=\"Four Seasons Hotels and Resorts on LinkedIn. \" class=\"wp-image-20658 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8-.jpg.webp 858w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-8--286x300.jpg 286w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-8--768x806.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8--600x629.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8--730x766.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-8--784x822.jpg.webp 784w\" data-sizes=\"(max-width: 858px) 100vw, 858px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 858px; --smush-placeholder-aspect-ratio: 858\/900;\" \/><figcaption class=\"wp-element-caption\">In addition to employee spotlights, fun trend-related posts (like their own Mannequin Challenge post), and company news, Four Seasons Hotels and Resorts uses LinkedIn to share their killer content. #winning<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/foundationinc.co\/lab\/b2b-marketing-linkedin-stats\/\"><span style=\"font-weight: 400;\">Long-form content<\/span><\/a><span style=\"font-weight: 400;\"> gets the most shares on LinkedIn, so don&#8217;t worry about being long-winded. Create valuable content and take the space you need to do so, then share it on relevant Linkedin groups that will engage users and direct them towards your blog for more.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">And don&#8217;t forget visuals: Posts with <\/span><a href=\"https:\/\/foundationinc.co\/lab\/b2b-marketing-linkedin-stats\/\"><span style=\"font-weight: 400;\">eight images<\/span><\/a><span style=\"font-weight: 400;\"> outperform the rest.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest\"><strong>Pinterest<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Usership<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.pinterest.com\/en\/audience-demographics-user-stats\"><span style=\"font-weight: 400;\">200 million<\/span><\/a><span style=\"font-weight: 400;\"> active monthly users<\/span><\/li>\n\n\n\n<li><b>Main Demographic<\/b><span style=\"font-weight: 400;\">: 18 to 29-year-olds make up <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#pinterest\"><span style=\"font-weight: 400;\">36%<\/span><\/a><span style=\"font-weight: 400;\"> of users, 30 to 49-year-olds make up 34%, <\/span><a href=\"https:\/\/business.pinterest.com\/en\/audience-demographics-user-stats\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\">\u00a0of users are women.<\/span><\/li>\n\n\n\n<li><b>Key Times<\/b><span style=\"font-weight: 400;\">: Saturday, evenings<\/span><\/li>\n\n\n\n<li><b>Ideal Posting Frequency<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/blog.bufferapp.com\/pinterest-scheduling-frequency-timing\"><span style=\"font-weight: 400;\">5-30<\/span><\/a><span style=\"font-weight: 400;\"> pins a day<\/span><\/li>\n\n\n\n<li><b>Post Character Limit<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"http:\/\/socialmarketingwriting.com\/cheat-sheet-pinterest-limits-infographic\/\"><span style=\"font-weight: 400;\">500 characters<\/span><\/a><span style=\"font-weight: 400;\"> or less for pin description<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even though it seems like we&#8217;ve passed the heyday of Pinterest prime, the image-centric social channel is still fourth in popularity, and it continues to grow. Plus, Pinterest isn&#8217;t just for virtual vision boards (like that <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-make-wedding-website-wordpress\/\">secret wedding board<\/a> or ambitious meal plan pins you&#8217;ve stored). The platform actually offers you some really fantastic ways to promote your blog.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"441\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9-.jpg.webp\" alt=\"Better Homes on Gardens on Pinterest.\" class=\"wp-image-20659 lazyload\" data-srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9-.jpg.webp 900w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-9--300x147.jpg 300w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-promote-blog-social-media-9--768x376.jpg 768w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--600x294.jpg.webp 600w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--730x358.jpg.webp 730w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--784x384.jpg.webp 784w, https:\/\/www.dreamhost.com\/blog\/wp-content\/smush-webp\/2015\/08\/how-to-promote-blog-social-media-9--877x430.jpg.webp 877w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/441;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, while branding content has become tiresome to audiences on many sites, <\/span><a href=\"https:\/\/business.pinterest.com\/en\/blog\/heres-how-people-shop-on-pinterest\"><span style=\"font-weight: 400;\">78%<\/span><\/a><span style=\"font-weight: 400;\"> of Pinterest users welcome content from brands. Plus, the way you promote your blog content through pins isn&#8217;t just a one-and-done affair. You can continue to receive engagement long after you&#8217;ve hit submit. Users save your content and can continue to revisit it after time has passed. This gives your shared content a longer shelf life than most social media efforts have. Cool, right? Plus, in addition to blog content, you can create value by pinning material related to the theme or niche of your blog. This can help you build your brand \u2014 and your audience.<\/span><\/p>\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n<h2>Get Content Delivered Straight to Your Inbox<\/h2><p>Subscribe now to receive all the latest updates, delivered directly to your inbox.<\/p><form class=\"nwsl-form\" id=\"newsletter_block_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_block_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_block_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><svg width=\"21\" height=\"14\" viewBox=\"0 0 21 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8523 0.42524L12.9323 1.34521C12.7095 1.56801 12.7132 1.9304 12.9404 2.14865L16.7241 5.7823H0.5625C0.251859 5.7823 0 6.03416 0 6.3448V7.6573C0 7.96794 0.251859 8.2198 0.5625 8.2198H16.7241L12.9405 11.8535C12.7132 12.0717 12.7095 12.4341 12.9323 12.6569L13.8523 13.5769C14.072 13.7965 14.4281 13.7965 14.6478 13.5769L20.8259 7.39879C21.0456 7.17913 21.0456 6.82298 20.8259 6.60327L14.6477 0.42524C14.4281 0.205584 14.0719 0.205584 13.8523 0.42524Z\" fill=\"white\"\/>\n<\/svg>\n<\/button><\/div><\/form><\/div>\n\n\n<h2 id=\"h-content-promotion-made-easy\" class=\"wp-block-heading\"><b>Content Promotion Made Easy<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Feel like a social media expert yet? Don&#8217;t worry. We know it&#8217;s a lot to process. And that&#8217;s only a sampling of social. If you&#8217;re looking for ways to branch out into new social territory when you get the hang of a few major channels (the ones that work best for <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> audience), look into other platforms, like YouTube (<\/span><a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\"><span style=\"font-weight: 400;\">a social biggie<\/span><\/a><span style=\"font-weight: 400;\">), Tumblr, Reddit, Medium, Snapchat, and more. There are Google communities, vlogs, and reblogging to master next. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Just know this: Each social media platform offers you different ways to promote your blog. Not only do they differ by algorithms and operating models but also on character limits and image sizes, community interaction, main demographics, and the tactics that make digital marketing efforts successful on each one. It will take time to find your social groove (and stay on top of ever-changing social trends and models), but putting your best efforts into promoting your blog on social media will lead to your end-of-the-rainbow gold: more eyes on your A+ blog. Score! <\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve worked really hard to get where you are. Go ahead, toot your own horn. You deserve it. We know running your own website can be lots of hard work \u2014 and that&#8217;s not even counting the challenges, learning curves, and (probably) late nights you&#8217;ve endured in the process of getting where you are now. [&hellip;]<\/p>\n","protected":false},"author":1062,"featured_media":31250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"toc_headlines":"[[\"h-social-media-an-overview\",\"<b>Social Media, an Overview<\/b>\"],[\"h-social-media-for-your-blog-promotion-strategy\",\"<b>Social Media for Your Blog Promotion Strategy<\/b>\"],[\"h-social-media-marketing-best-practices\",\"<b>Social Media Marketing Best Practices<\/b>\"],[\"h-breaking-down-the-platforms\",\"<b>Breaking Down the Platforms<\/b>\"],[\"h-content-promotion-made-easy\",\"<b>Content Promotion Made Easy<\/b>\"]]","hide_toc":false,"footnotes":""},"categories":[550],"tags":[13076],"class_list":["post-11910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-blogging-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Promote Your Blog on Social Media - DreamHost<\/title>\n<meta name=\"description\" content=\"Trying to drive new traffic to your site? Follow our guide to learn how to utilize social media channels to promote your blog content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dreamhost.com\/blog\/how-to-promote-your-blog-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Your Blog on Social Media\" \/>\n<meta property=\"og:description\" content=\"Trying to drive new traffic to your site? Follow our guide to learn how to utilize social media channels to promote your blog content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dreamhost.com\/blog\/how-to-promote-your-blog-on-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamHost Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DreamHost\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-11T16:35:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T13:55:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2018\/10\/promote-your-blog-on-social_opt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"598\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason Cosper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:site\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Cosper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"24 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Promote Your Blog on Social Media - DreamHost","description":"Trying to drive new traffic to your site? 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