Tutorials WordPress

WordPress Plugins for Lead Generation

WordPress plugins are like rabbits; they keep multiplying. There are over 23,000 WordPress plugins, which can make finding the right one for your business like finding a needle in a haystack. Or, maybe more like finding a single piece of hay in a haystack.

To help you sift through them, we’ve organized a list of can’t-miss WordPress plugins specifically for lead generation. These plugins will help you generate, manage, and nurture your leads to conversion.

You’ll notice that the majority of these plugins have to do with email. That’s because email is one of (if not the) most valuable tools for lead generation and more importantly, conversion.

So here’s the list, in no particular order.

WordPress Autoresponder And Newsletter Plugin

Don’t want to use a third party email service? This plugin allows you to offer email subscriptions without one. With WordPress Autoresponder, you can create email newsletters, follow up and provide subscriptions to your blog via e-mail.

Here’s the breakdown of features:

  • Use an unlimited number of lists.
  • Send follow-up responses in different increments.
  • Add subscription forms to your sidebar using widgets.
  • Schedule and send broadcast e-mails to email newsletters in text or HTML.
  • Broadcast to various sections of your newsletters using a custom fields feature.
  • Provide email subscriptions to certain categories within your blog.
  • Define specific rules to unsubscribe a user from a single newsletter when they’re subscribed to others.
  • Collect subscriber data using custom field generation for subscription forms.

WordPress Newsletter Sign-Up Plugin

Grow your mailing lists (and increase your lead conversions) by making it even easier for visitors to subscribe to your third-party newsletter. This plugin gives you the ability to embed sign-up forms, and place a super simple checkbox for visitors to sign-up for your newsletter on comment and registration forms.

It’s extra easy to use this plugin for AWeber, Feedblitz, iContact, MailChimp, PHPList, and YMLP. But don’t worry, if you’re using another third-party service, the plugin can be configured to just about any newsletter provider.

Simple Newsletter Signup Plugin

If you’re looking for another way to easily add newsletter subscription forms and collect email addresses, here’s a plugin that you should consider. Start collecting email addresses that you can use with third-party services like MailChimp, Constant Contact or other bulk-mailer programs! This plugin also comes with a handy administration panel that makes it even easier to manage your emails. Be sure to use the code samples they provide to get it all set up and optimized!

WordPress Comment Redirect Plugin

Communicate conversationally and give your newest visitors a proper introduction to your site by using this plugin. It will enable you to redirect a first-time commenter to any page you want. Then, you can use landing pages to introduce yourself, offer subscriptions and special offers, request Facebook likes, and provide links to other pages.

Remember to keep these landing pages simple and purposeful so they lead your visitors to your specific call-to-action. For a great example of what you can do with this plugin, read this blog post by Lisa Barone of Outspoken Media.

WordPress SideOffer 

Tired of your calls-to-action being ignored by your site visitors? One plugin you could consider to remedy this problem is SideOffer. SideOffer gets your calls-to-action noticed by placing an unobtrusive, persistent, sleek side tab pop-out slider on your pages. Not only is it highly-visible, it’s also got customizable graphics, so you can get as fancy as you fancy!

SideOffer is clearly designed to strengthen and sustain inbound marketing and conversion efforts. Easily collect emails for newsletters, offer free downloads, and make contact forms available on all your pages using this plugin’s easy, interactive setup.

Landing Pages Plugin for WordPress

When it comes to lead generation and conversion, landing pages are an absolute must! Good thing the WordPress Landing Pages Plugin helps you seamlessly create landing pages that get results. The plugin allows you to monitor and track conversion rates and run A/B Split tests on your land pages to improve your conversion rate – two landing page best practices.

WordPress Download Manager

Managing file downloads on your website can be a major pain. Let a plugin do the heavy lifting. This one helps you manage, track and control the files available for download on your site. It also features integrated statistics, numerous customizing options, a set of download icons as well as Google+ and Facebook like-lock.

Easily manage your files and documents, set passwords and access levels for your downloadable files, and add or embed a file anywhere in your posts.

Contact Form 7

Take your contact form to the next level with this plugin. Start by customizing your contact form to appeal to your unique audience. This plugin allows you to customize and administer all your contact forms and mail contents with simple markup language.  It supports Ajax-powered submission, CAPTCHA, and Akismet spam filters. Integrate this plugin with Flamingo, Really Simple CAPTCHA, or Bogo.

Email Before Download 

Downloading lead intelligence is one of the best ways to increase your lead conversion. Start gathering that information using the Email Before Download plugin. Email Before Download ask visitors to fill out a form with their contact information before they receive downloads on your site and allows you to export a list of this contact information after. Plus, it seamlessly integrates with the Contact Form 7 plugin.

Before adding a bunch of plugins to your WordPress installation, remember this tip. Always make sure each individual plugin works independently before setting up plugins to work together. 


A DreamHost Disclaimer:

Picking the right plugins for your site isn’t the easiest thing in the world to do. The arguments here at DreamHost over which plugin is best to use can be fiercer than our foosball competitions, faster than a ping pong match, and louder than– well, you get the idea. The mess starts with over 20,000 plugins in the official WordPress repository, and there are even more when you add in professional plugin shops. No one can agree on what the be-all and end-all of plugins are either, but that’s actually okay by us. Diversity is the spice of life and all that jazz. Of course, when you’re getting started, picking any plugin is a scary thing so thankfully we had some of our WordPress guest authors put together the above list for you!


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