Blogging to Build a Real Customer Base

In the era of client-consumerism, words like “bonus,” “included,” “extra,” “more,” and “free” drive product consumption. Software companies offer trials with extensions, web-memberships provide swag or freebies, and coupons are always distributed to those who will relinquish their email address. But you’re building a business, not some over-funded marketing scheme to get a million likes [...]