Amazon.com seems to have a goal of becoming the “search engine for anything you want to buy”, but is that really a good thing for their users? For those of you who don’t use Amazon regularly, in addition to the products they sell themselves their website lists items for sale by merchants other than Amazon (called Amazon Merchants), as well as used items available from individuals and merchants. All of those third party sellers have greatly expanded the product selection on Amazon.com, but it has also made the buying process on Amazon.com a lot more complex. Amazon.com became successful by providing the best overall buying experience on the Internet, but now that they are so dominant have they forgotten that?
As an example, I recently purchased this Schwinn Roadster Tricycle and the process took longer than it should have.